But here\u2019s the catch: 75% of online users<\/a> never make it past the first page of search engine results.<\/strong> A vast majority of searchers will only click on the top three results<\/a>. If your page falls any further down the results than this, you\u2019re likely missing out on a huge chunk of traffic. <\/p>\n\n\n\n Focus your efforts on pushing your site up the rankings, and you\u2019ll quickly start to reap the benefits: more visitors, more visibility, and more sales. Not to mention you\u2019ll save money (inbound leads from search engine optimization cost 61% less <\/em>than outbound leads<\/a>). <\/p>\n\n\n\n If you\u2019re wondering what exactly an SEO marketing plan is, it\u2019s simply a documented system of every asset, tactic, and data point you have about your content marketing<\/a>, its reach, and its ranking. <\/p>\n\n\n\n SEO marketing follows a basic pattern: <\/p>\n\n\n\n These fall into three main categories: technical SEO<\/a>, on-page SEO, and off-page SEO. <\/p>\n\n\n\n Technical SEO<\/strong> refers to the nuts and bolts of your website, like whether it\u2019s mobile-friendly, the page load speed, how good your site architecture is, and whether it can easily be crawled by Google\u2019s bots. <\/p>\n\n\n\n On-page SEO<\/strong> refers to optimizing what\u2019s on your site. This involves writing and optimizing meta descriptions, your URLs and other metadata, content, title tags, header tags, images, alt text, and internal linking structures.<\/p>\n\n\n\n Off-page SEO<\/strong> is all about inbound link building. It involves generating backlinks from high-quality sites, optimizing your social media efforts, running influencer marketing, gaining brand mentions, and writing guest posts.<\/p>\n\n\n\n Organic SEO<\/strong> refers to the non-paid methods implemented to boost your site\u2019s search rankings. It involves creating keyword-optimized content, building links from reputable sites<\/a>, and on-page optimization. <\/p>\n\n\n\n Non-organic SEO <\/strong>is the paid activities you can use to enhance your site\u2019s rankings in the short term. It predominantly refers to paid ads, PPC advertising<\/a>, and paid affiliate marketing<\/a>.<\/p>\n\n\n\n Content is the backbone of SEO. Without it, Google has no way to determine what your site is about or how it\u2019s relevant to searchers\u2019 needs. The more crawlable pages you have, the more SERP real estate you gain. <\/p>\n\n\n\n On the flip side, SEO tactics make sure your content is hitting the right keywords and getting your content seen by the right people. <\/p>\n\n\n\n Think about it as an eternal cycle:<\/p>\n\n\n\n Marketing with SEO goes deeper than simply creating keyword-optimized content. The goal is to build an entirely cohesive system between all your chosen platforms to enhance your search rankings and increase site visibility.<\/p>\n\n\n\n Before you get started, think about: <\/p>\n\n\n\n Before you dive headfirst into creating a marketing SEO template, it\u2019s a good idea to map where you already are. Knowing where you\u2019re succeeding and where you\u2019re falling short will help drive the steps you need to take next.<\/p>\n\n\n\n An SEO audit<\/a> usually consists of three distinct stages: <\/p>\n\n\n\n Once you\u2019ve got a good idea about where you stand in the SERPs, it\u2019s time to expand your marketing plan to include relevant keywords. <\/p>\n\n\n\n In our comprehensive guide to keyword research<\/a>, we highlight the two main goals of keyword research: <\/p>\n\n\n\n Understanding the terms your customers are using to find products or services like yours is crucial if you want to show up in search results. Even more important, you need to understand the search intent behind your chosen keywords<\/a>, which will determine the kind of content you create and its purpose. <\/p>\n\n\n\n Generally speaking, keyword research has four main stages: <\/p>\n\n\n\n Google\u2019s PAA shows real-life questions searchers are asking. <\/p>\n\n\n\n As you start to collect a list of keywords and topic ideas, you can start dropping them into an editorial calendar. Consistently posting high-quality content<\/a> will enhance your search rankings over time as Google starts to see that you\u2019re an authority in your industry. <\/p>\n\n\n\n But writing and publishing the content isn\u2019t enough if you really want to stand out.<\/p>\n\n\n\n In fact, optimization might be the most important thing you can do. After you\u2019ve created each piece of content, optimize it by: <\/p>\n\n\n\n A cohesive SEO marketing plan doesn\u2019t just focus on your own site. It takes into account every platform your brand is visible on – the more places you\u2019re ranking for relevant keywords, the more you can bolster your efforts.<\/p>\n\n\n\n While incorporating keywords in your social media posts might not help you rank any higher on Google, it can help you create a consistent strategy across the board. This helps increase brand visibility, trust, and authority in the long term. <\/p>\n\n\n\n Make sure your social profiles include your main keywords, create PPC campaigns alongside your organic efforts, and reach out to high-authority sites and offer guest posts. Lastly, don’t hesitate to combine SEO and affiliate marketing<\/a> to extend your reach further and drive traffic from various sources.<\/p>\n\n\n\n Link building is a key part of any SEO marketing plan – the number of referring domains is one of the most important ranking factors in Google\u2019s algorithm<\/a>. Links from high DA, high authority sites show Google that your page can be trusted and is useful for searchers. <\/p>\n\n\n\n While generating backlinks<\/a> is one of the most crucial steps, it\u2019s also one of the hardest. You can\u2019t force anyone to link to you, but you can <\/em>create a strategy that invites backlinks from the top sites in your industry. <\/p>\n\n\n\n Consider doing the following activities:<\/p>\n\n\n\n The final part of the SEO marketing puzzle is to track and measure your success. Obviously, the biggest measure of success is how well your site is ranking for your chosen keywords, but there are other ways you can determine whether your SEO efforts are paying off<\/a>:<\/p>\n\n\n\n There are less tangible metrics you can track too, like brand mentions, brand visibility, and your increasing authority in your industry. <\/p>\n\n\n\n There are two ways you can create an SEO marketing plan: hire an experienced agency or DIY it. <\/p>\n\n\n\n It totally depends on your resources, goals, and budget. If you\u2019re thinking about hiring an SEO agency to take control of your marketing, you\u2019re looking at a few cost options:<\/p>\n\n\n\n If you\u2019re planning to go solo and work on your SEO marketing yourself, start with a template that you can come back to and tweak further down the line. <\/p>\n\n\n\n Your SEO marketing template should include: <\/p>\n\n\n\n Make your template accessible to team members that need it to create a cohesive, company-wide SEO plan. <\/p>\n\n\n\n If you\u2019re already knee deep in SEO marketing but aren\u2019t seeing the results you want, it\u2019s time to switch things up. Luckily, there are multiple tweaks you can make to your strategy to enhance your efforts. <\/p>\n\n\n\n SEO marketing is arguably one of the best things you can do for your business. It increases your search engine rankings and ensures you have a water-tight plan for moving forward. Even better, it gives you something to track so you can measure your success. <\/p>\n\n\n\n Get started on your SEO marketing plan by investing in an <\/strong>SEO audit of your site<\/strong><\/a> with us. <\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Weekly learnings from working on B2B content & SEO for dozens of companies.<\/p>\n![\"SEO](\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/06\/SEO-marketing-plan-SERP-CTR-1024x664.jpg\")
<\/figure>\n\n\n\nWhile an SEO strategy<\/a> can help you get your content ranking, an entire SEO marketing plan brings increased visibility to your business on your website, social media, and any other platforms you use.\u00a0<\/h4>\n\n\n\n
What Are The Basics of SEO Marketing? <\/h2>\n\n\n\n
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What is Organic Vs Non-Organic SEO Marketing Strategy? <\/h3>\n\n\n\n
The Dream Team: How SEO and Content Strategy Work Together <\/h2>\n\n\n\n
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How to Market With SEO: Your Guide to Getting Started<\/h2>\n\n\n\n
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1. Audit Your SEO Efforts<\/h3>\n\n\n\n
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2. Choose the Right Keywords<\/h3>\n\n\n\n
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![\"SEO](\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/06\/SEO-people-also-ask-questions-1024x514.jpg\")
<\/figure>\n\n\n\n3. Optimize Content for Keywords<\/h3>\n\n\n\n
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4. Combine SEO With Other Marketing Channels<\/h3>\n\n\n\n
4. Leverage Inbound Links <\/h3>\n\n\n\n
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5. Measure Your Success<\/h3>\n\n\n\n
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How Much Does it Cost to Create an SEO Marketing Plan?<\/h2>\n\n\n\n
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Do It Yourself: SEO Marketing Plan Template<\/h2>\n\n\n\n
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How to Improve Your SEO Marketing<\/h2>\n\n\n\n
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Ready, Set, Go: Take Your SEO Marketing Strategy to the Next Level<\/h2>\n\n\n\n
Get the Field Notes<\/h2>\n