{"id":1759,"date":"2022-08-24T12:18:27","date_gmt":"2022-08-24T16:18:27","guid":{"rendered":"https:\/\/beomniscient.com\/?p=1759"},"modified":"2023-04-05T10:42:05","modified_gmt":"2023-04-05T14:42:05","slug":"ryan-mccready-reforge","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/ryan-mccready-reforge\/","title":{"rendered":"Redefining Thought Leadership with Ryan McCready (Reforge)"},"content":{"rendered":"\n<p>What is thought leadership?&nbsp;<\/p>\n\n\n\n<p>Some would say it\u2019s the expression of ideas that demonstrate you have expertise in a particular field or topic.&nbsp;<\/p>\n\n\n\n<p>It could also be described as a tactic marketers use to build credibility for themselves in their company.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ryan-mccready\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan McCready<\/a> is the Managing Editor at <a href=\"https:\/\/program.reforge.com\/apply?utm_source=google&amp;utm_medium=discovery&amp;utm_campaign=paid_brand_targetcpa&amp;utm_term=reforge&amp;gclid=CjwKCAjw6fyXBhBgEiwAhhiZskLwNE45QdVAW5ea6AXpkjEDktuI0AaaMVM-DVOUIo70hy-PnMKISBoCbegQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Reforge<\/a>. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts.<\/p>\n\n\n\n<p><strong>Show Links:<\/strong><\/p>\n\n\n\n<p>Visit <a href=\"https:\/\/program.reforge.com\/apply?utm_source=google&amp;utm_medium=discovery&amp;utm_campaign=paid_brand_targetcpa&amp;utm_term=reforge&amp;gclid=CjwKCAjw6fyXBhBgEiwAhhiZskLwNE45QdVAW5ea6AXpkjEDktuI0AaaMVM-DVOUIo70hy-PnMKISBoCbegQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Reforge<\/a><\/p>\n\n\n\n<p>Connect with Ryan: <\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ryan-mccready\" target=\"_blank\" rel=\"noreferrer noopener\">Linkedin<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/ryan_mccready?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the podcast<\/h2>\n\n\n\n<iframe src=\"https:\/\/player.simplecast.com\/56c9fed6-66e1-4daa-9867-84468ecc22be?dark=true\" width=\"100%\" height=\"200px\" frameborder=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Watch a video clip<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Redefining Thought Leadership with Ryan McCready (Reforge)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Kq_jVjiAswg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/beomniscient.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Ronnie Higgins, a veteran content marketing leader who has worked for brands like Hopin, Eventbrite, Udemy, Dovetail, and more \u2013 is teaching a workshop to discuss what it means to build a \u201cmedia company\u201d in-house, why media marketing is the new content marketing, and how media you can start thinking and acting like a media company<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/beomniscient.com\/office-hours\/\" target=\"_blank\" rel=\"noreferrer noopener\">Save your seat<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/beomniscient.com\/office-hours\/\"><img decoding=\"async\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2022\/08\/IMG_4130-1-1024x576.png\" alt=\"\" class=\"wp-image-1769 lazyload\" width=\"629\" height=\"353\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2022\/08\/IMG_4130-1-1024x576.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/2022\/08\/IMG_4130-1-300x169.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2022\/08\/IMG_4130-1-768x432.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/2022\/08\/IMG_4130-1.png 1280w\" data-sizes=\"(max-width: 629px) 100vw, 629px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 629px; --smush-placeholder-aspect-ratio: 629\/353;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is thought leadership?&nbsp; Some would say it\u2019s the expression&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24,44],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-1759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-strategy","8":"category-the-long-game"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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