{"id":2132,"date":"2022-11-29T11:37:24","date_gmt":"2022-11-29T16:37:24","guid":{"rendered":"https:\/\/beomniscient.com\/?p=2132"},"modified":"2023-07-24T15:40:19","modified_gmt":"2023-07-24T19:40:19","slug":"copywriting-vs-content-writing","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/copywriting-vs-content-writing\/","title":{"rendered":"The Difference Between Copywriting and Content Writing<\/strong>"},"content":{"rendered":"\n

You might think that copywriting and content writing are the same thing. After all, they both involve writing, and they’re both used to promote brands online.<\/p>\n\n\n\n

However, there is a key difference between the two: the purpose of the writing.<\/p>\n\n\n\n

Copywriting is all about selling, while content writing is all about educating. Though there’s also a lot of overlap, too, especially in our modern advertising environment that includes bottom of the funnel content<\/a> (often sales-oriented in nature), ostensibly educational webinars (that are actually designed to sell), and advertorials that look just like educational articles.<\/p>\n\n\n\n

Let’s take a closer look at the difference between copywriting and content writing at large, as well as specific considerations for landing page copywriting, SEO copywriting, social media copywriting, and more.<\/p>\n\n\n\n

Spoiler: my take is that all content written for marketing purposes is copywriting. Some of it is just explicitly more “sales-y.” But it lies on a spectrum and there’s no hard divide between copywriting and content writing.<\/em><\/p>\n\n\n\n

What is Copywriting?<\/strong><\/h2>\n\n\n\n

Copywriting is all about selling.<\/p>\n\n\n\n

It’s used to promote products and services, and it’s typically short-form and direct. The purpose of copywriting is to get people to take action, whether that’s buying a product, signing up for a service, or taking some other kind of action.<\/p>\n\n\n\n

People tend to view copywriting as shorter form than content writing.<\/p>\n\n\n\n

Common examples of copywriting include billboards, taglines, marketing copy on the website homepage, call to action text, sales emails, product descriptions, sales letters, and video scripts for advertisements<\/a>.<\/p>\n\n\n\n

Mad Men’s “It’s Toasted” tagline<\/a> is a great example of what people think of for copywriting:<\/p>\n\n\n\n

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