{"id":2701,"date":"2023-03-15T21:27:12","date_gmt":"2023-03-16T01:27:12","guid":{"rendered":"https:\/\/beomniscient.com\/?p=2701"},"modified":"2025-06-11T08:52:38","modified_gmt":"2025-06-11T12:52:38","slug":"micro-content","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/micro-content\/","title":{"rendered":"The Ultimate Guide to Micro-Content"},"content":{"rendered":"\n<p><em>\u201cHow do I get more people to click on my content?\u201d<\/em><\/p>\n\n\n\n<p>Even if you\u2019ve created a fantastic piece of buzzworthy content or <a href=\"https:\/\/beomniscient.com\/services\/thought-leadership-content\/\">thought leadership<\/a>, the simple act of showing up on your audience\u2019s radar\u2013via inboxes, SERPS and social feeds\u2013can be tricky in 2024.<\/p>\n\n\n\n<p>The competition is fierce.<\/p>\n\n\n\n<p>Just look at a few of these statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average person receives <a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/how-many-emails-does-the-average-person-receive-per-day\/\">131 emails<\/a> every day.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.envisagedigital.co.uk\/number-blog-posts-published-daily\/\">4.4 million<\/a> new blog posts are published every day across all platforms.<\/li>\n\n\n\n<li>As of 2022, the rate of content creation on YouTube has grown to <a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\">500 hours<\/a> per minute (30,000 per hour).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Does this mean that <a href=\"https:\/\/beomniscient.com\/blog\/decentralized-content-marketing\/\">content marketing in 2024 is rigged<\/a>? Quite possibly. Does it mean we should abandon all hope and pursue a different strategy instead? Not at all. The truth is that <a href=\"https:\/\/ahrefs.com\/blog\/is-seo-dead\/\">content marketing more effective than ever<\/a>. All that\u2019s changed is that there\u2019s simply more white noise online.&nbsp;<\/p>\n\n\n\n<p>If we want to get our content in front of the right people\u2013we must learn how to effectively position ourselves in an utterly irresistible way.&nbsp;<\/p>\n\n\n\n<p>Enter micro-content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-micro-content\">What is Micro-Content?<\/h2>\n\n\n\n<p>Micro-content is any short-form writing, picture or video that convinces readers to check out your long-form content. Its sole purpose is to pick out your target audience from the crowd and entice them to click on your stuff.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/www.nngroup.com\/articles\/microcontent-how-to-write-headlines-page-titles-and-subject-lines\/\">words of Jakob Nielsen<\/a>\u2014the UX designer who coined the phrase:&nbsp;<\/p>\n\n\n\n<p><em>\u201c[Micro-content] exists to <\/em><strong><em>encourage users to take some action<\/em><\/strong><em>, usually because they want to see an in-depth (fully-written) piece of content\u201d.<\/em><\/p>\n\n\n\n<p>It can convince your audience to take a range of different actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Browse your website<\/li>\n\n\n\n<li>Click on your blog posts on Google<\/li>\n\n\n\n<li>Download your <a href=\"https:\/\/beomniscient.com\/podcast\/\">latest podcast episode<\/a><\/li>\n\n\n\n<li>Read your <a href=\"https:\/\/beomniscient.com\/newsletter\/\">email newsletter<\/a><\/li>\n\n\n\n<li>Watch your company\u2019s YouTube video<\/li>\n\n\n\n<li>And engage with all your other <a href=\"https:\/\/beomniscient.com\/blog\/content-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing efforts<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-micro-content\">Examples of Micro-Content<\/h2>\n\n\n\n<p>Although Nielsen used Micro-content when referring to headlines, <a href=\"https:\/\/beomniscient.com\/blog\/blog-post-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog post summaries<\/a> and abstracts\u2013in 2024 the term is far more versatile.<\/p>\n\n\n\n<p>Today, it\u2019s understood to include <a href=\"https:\/\/beomniscient.com\/blog\/cold-email-subject-line\/\">email subject lines<\/a>; social media posts; SEO title tags, meta descriptions and snippets. A general rule of thumb is that if it\u2019s bite-sized content that can be consumed in under thirty seconds, it\u2019s probably micro-content.&nbsp;<\/p>\n\n\n\n<p>As Gary Vaynerchuk articulates in his updated definition:&nbsp;<\/p>\n\n\n\n<p>\u201cTo me, the 60-second content [micro-content] is the marketing. It is the amuse-bouche. It is the setting up to the longer form\u2026 The marketing is there for you to go deeper.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/vCqbSGoU84DIOucOMtqHw28kfG9EMXYyUH9LS8f_ybUMnoXRlomx2FGkudw3LyRkvgaZSUwLBiF4nNvHAF_FBF3K5_-OMJPz6-DB9XddGYVaI_KgEY3m1rtxHA9TxQMpJbCbNRPX2x7ZPN80OL1mRFI\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p><em>[Image Caption: This type of content is the perfect way to stand out in a world of <\/em><a href=\"https:\/\/www.ranieriandco.com\/post\/changing-attention-span-and-what-it-means-for-content-in-2021#:~:text=A%20recent%20study%20by%20Microsoft,to%20stop%2C%20collaborate%20and%20listen%3F\"><em>ever-declining attention spans<\/em><\/a><em> on social media.]<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-good-micro-content\">How to Create Good Micro-Content<\/h2>\n\n\n\n<p>After studying the strategies of 30+ top content creators\u2013like Gary Vee, Grant Cardone, Codie Sanchez and Hubspot\u2013I\u2019ve identified three crucial traits and <a href=\"https:\/\/beomniscient.com\/blog\/content-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">best practices<\/a> of killer click-worthy micro-content.&nbsp;<\/p>\n\n\n\n<p>Here they are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Front-Load Headlines (Relevant keywords + Search intent = Attention)<\/h3>\n\n\n\n<p>If we want to stop our readers from scrolling on their mobile devices\u2013we must first hook their attention.<\/p>\n\n\n\n<p>The easiest way to do this is by placing the most important information at the beginning\u2013aligning our headline and the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent of our audience<\/a>.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.nngroup.com\/articles\/how-people-read-online\/\">eye-tracking research<\/a>, most of us rarely read information online in a linear fashion. We often scan for relevance instead. This means that if your micro-content doesn\u2019t make its value to the audience clear, they\u2019ll gloss right over it.&nbsp;<\/p>\n\n\n\n<p>By prioritizing the need-to-know information over the \u201cnice-to-know\u201d we stand the best chance of making a favourable impression.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/15QO5tqKNT1QOyO85Odi7p0oEfjePBu7oQM_I_uBgSEoYN_l3fP28fhR8VPuD0-RUm7kBU4wcd7DTem_ecpwBjS4w-UXu5hh_-67-c3Khcux43BjqTdMXEHkFCwGxtLxYQqhesQbN1xevperekO98rQ\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p><em>[Image caption: Image credit: Nielsen-Norman Group]<\/em><\/p>\n\n\n\n<p>(This technique is known as the \u201c<a href=\"https:\/\/www.nngroup.com\/articles\/inverted-pyramid\/\">inverted pyramid method<\/a>\u201d (or the journalist method). The headline offers the context and the rest of the content sheds light on the details. )<\/p>\n\n\n\n<p><strong>This is relevant right throughout the customer journey, from the informational awareness stage to direct commercial intent:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-informational-intent-nbsp\">Informational Intent:&nbsp;<\/h3>\n\n\n\n<p>There are several types of informational content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Addressing a prospect\u2019s pain point (1)<\/li>\n\n\n\n<li>Offering a benefit (2)<\/li>\n\n\n\n<li>Sharing relevant news (3)<\/li>\n\n\n\n<li>Answering a prospect\u2019s question (4)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh3.googleusercontent.com\/0aNuvWiXen_PipQZfIWLcAtC_I2TRNuJ9XbrZvgR7lw4oA_LAJ7bqdSZ1SPAYo8iWGDxf0G29rTVLLEb-Y3Orcc8x9GwE6zuTL_1ytz_Ubf525qBbZcX3VH3iU920MGMlQxDK6d6DvqpmvoJzZg-uuY\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-navigational-intent-nbsp\">Navigational Intent:&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prospects-anticipating-your-content-often-prioritise-identification-over-information-if-they-already-trust-your-brand-vague-headlines-will-only-serve-to-confuse-readers-commercial-intent-nbsp\">Prospects anticipating your content often prioritise identification over information. If they already trust your brand, vague headlines will only serve to confuse readers.<img decoding=\"async\" data-src=\"https:\/\/lh3.googleusercontent.com\/1HJjr_MseYmQaxjRzKP-3MuhiULeXYf7Ws8oZZECKo6dpbxeG4t9C-pU2xEvMOp8ui987AF1ohdrFLZyo01UiOrzVxUvPnB93kYsKTmf6cX42ZB2p2JstVG4G1nMK81XSF9Is29NzWqJzDY-MIQ-yQY\" width=\"624\" height=\"551\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/551;\">Commercial Intent:&nbsp;<\/h3>\n\n\n\n<p>When customers are ready to buy, they often want to do it immediately. Any friction will only serve to deter the sale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh4.googleusercontent.com\/24lXtiIDOTd5MPf3P1z6Fyc6q3Gf0cDyZ7UJDY6PS-CedowAqSXrFbKzj59606vCaceyn8qU6YxTw1uFSQk3pS4hZJGoWdl825VEFCYOWUhCh1p2fNL6Ym_LIz6EzW7tJHHt6u1UKo3d_k1CGmmrQdk\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Don\u2019t Be Camera-Shy<\/h3>\n\n\n\n<p>When you think about your favourite content creators, who comes to mind?&nbsp;<\/p>\n\n\n\n<p>I\u2019ll wager a bet that it\u2019s likely to be a personal brand.&nbsp;<\/p>\n\n\n\n<p>Over the past few years, we\u2019ve seen a huge shift from corporate content to influencer or <a href=\"https:\/\/beomniscient.com\/blog\/content-marketing-for-startups\/\">\u201cfounder-led\u201d<\/a> content.&nbsp;<\/p>\n\n\n\n<p>In fact, the <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\">data<\/a> is fairly eye-opening: 61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content.&nbsp;<\/p>\n\n\n\n<p>This trend is particularly evident when you compare how micro-content has evolved over the years:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/PSDsVguzBGmeERQoZR-yOswjJk2YV9t7erj3xAUeoGU2ntuesKe-edMTTHDcWZDZ8F00YZ9_jF4AhBF6TTmul6z2QgCajVh-ja0UIs-PGbn2vxSukAMPDSNFX6I2yNaslTeW5Zn1edb2dtpO6ZpTFYY\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh6.googleusercontent.com\/DzKXcW3vlFfTLf84fUOO2C6_Rtnw_dPsnMJ-vtCjA9BEBt6Am8dOGz5IeX5v1oChXFkvli9xhx1bzkrGaeDwdV8JWPWXO4T43wnQEVwDPEgD_0At4ZssV-G5ZOo2vBve_XE_Uf330cga0Ic8qHZd1oo\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>It turns out that we\u2019re psychologically wired to <a href=\"https:\/\/nealschaffer.com\/visual-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pay attention to visual cues<\/a>. According to research, we\u2019re <a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\">323%<\/a> more likely to click on content with directions (like somebody pointing) and <a href=\"https:\/\/blog.hootsuite.com\/instagram-photos-with-people-experiment\/\">38%<\/a> more likely to get likes on a photo that includes a friendly face.<\/p>\n\n\n\n<p>So while it may be tempting to hide behind a company blog or faceless social media account\u2013remember that your personality may just be your best USP. Using an <a href=\"https:\/\/www.profilebakery.com\/en\/ai-headshot\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI headshot generator<\/a> can help create compelling visual content that captures attention and showcase your personality through professional images. As our social feeds continue to bombard us with an array of stimulating images, memes, gifs, infographics and short videos\u2013the faces and voices we trust will reign supreme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Scale Up Your Content Creation Efforts<\/h3>\n\n\n\n<p>Micro-content is a hit-or-miss game.&nbsp;<\/p>\n\n\n\n<p>The timing has to be <em>just right. <\/em>The odds of reaching the right person, on the right platform, with the right CTA, at the right time are very slim. Therefore, similar to baseball, the more swings you take, the better your odds of a homerun. One smart way to rack up those swings is by slicing longer videos into dozens of bite-size clips, which you can even do with <a href=\"https:\/\/www.movavi.com\/learning-portal\/free-video-editing-software.html\" target=\"_blank\" rel=\"noreferrer noopener\">free video editing software<\/a>, and have those videos ready to test on every social platform. Many of these tools also support <a href=\"https:\/\/picsart.com\/image-to-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">image to video<\/a> workflows, allowing you to generate quick animations from stills with minimal effort.<\/p>\n\n\n\n<p>If you look at any of the top social media creators, you\u2019ll notice that they are prolific.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh4.googleusercontent.com\/CJsl7K-RIS3oALAqMhHg5QAURI3NFe0yZAV6FpClULr2lirMBwh7cjct5kIWBQPz8ty4foResC8Ahgb-_t1S63T_zlB0ZZD-iKhTkVArsmSyh2j89IIN3-9lQ6C28RDe60z1YNYg6glkJ08_0zUQ77E\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>This doesn&#8217;t mean they\u2019re creating new content every second. It means they\u2019re always exploring new angles to promote long-form content.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/zXVP00WDExq-qjDXG6E1RpIUT3l1F4u2Ow7SDhAYYYz_HGqe8-lGcXg_mCHQVgdyCvYRWKkcY9YrIf5WbT8Q_f45ivFL-V1kpka4afb5SntaTCmfi_bUOCgDAkK79Ju1eDdn9lMAT02_QZlCMbae7b4\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p><em>[Image caption: We can repurpose long-form into a variety of short-form content for the top social media platforms like TikTok, LinkedIn, <a href=\"https:\/\/www.socialfollowers.uk\/blogs\/create-engaging-instagram-stories\/\">Instagram stories<\/a> and YouTube.]<\/em><\/p>\n\n\n\n<p>The secret to micro-content in 2024 is volume and experimentation. It&#8217;s the key to personalising our long-form content to each relevant target demographic. We can reach different marketing personas at different stages of the customer journey.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh3.googleusercontent.com\/0JN4LAJBc3xcmsyMgkHC0QNj-UpjP9Dbv7xX0WifTrz2VFDXo587QgxUNlj3qRKfC11qLR1RstdhI_6A0sZVJDX-AW6GfZieNn642yCcx4H8-NtfXGL6WwhQHIMdoEuJvN1-m6gVnzr0ohBoRTmGHt0\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>Why hinge the entire outcome of your long-form content on a single hook? Similar to A\/B testing, it makes far more sense to create twenty and learn which one attracts the most attention.&nbsp;<\/p>\n\n\n\n<p>As top micro-content creators like Beardbrand, Gary Vee and Alex Hormozi prove, achieving success has as much to do with the timing (i.e. volume) as it does quality.&nbsp; By creating a content marketing system, we stand a dramatically better chance of reaching our target audience when they&#8217;re most receptive to our message.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h1>\n\n\n\n<p>It\u2019s easy to feel overwhelmed when creating micro-content. As <a href=\"https:\/\/beomniscient.com\/blog\/content-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a> becomes more saturated, we must work harder to stand out.<\/p>\n\n\n\n<p>Just remember that micro-content is a gateway to your product-led content. Rather than try to attract the masses, stay focused on the prospects who&#8217;ll appreciate your long-form content.&nbsp;<\/p>\n\n\n\n<p>At the end of the day, <a href=\"https:\/\/beomniscient.com\/blog\/content-results\/\">content marketing is a long game<\/a>. So, we\u2019re far better off prioritizing lasting relationships over short-term hype. Quality attention from the right audience is infinitely more valuable than giant swarms of generic traffic.<em> <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/beomniscient.com\/content-strategy-course\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"535\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-1024x535.png\" alt=\"Content Strategy\" class=\"wp-image-4448 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-1024x535.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-300x157.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-768x401.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-1536x803.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-2048x1070.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/535;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHow do I get more people to click on my&#8230;<\/p>\n","protected":false},"author":30,"featured_media":2702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[125,127],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-2701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-production"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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