Humans have been skeptical of most large shifts in technology from the steam engine, automobiles, typewriters, the telephone, and of course generative AI and everything in between.<\/p>\n\n\n\n
With the release of GPT4<\/a>, the hype around generative AI is unlikely to die down.<\/p>\n\n\n\n As marketing professionals, we\u2019re often faced with the nebulous question, \u201cWhat does this mean for us?\u201d<\/p>\n\n\n\n Clients and peers alike have been asking this question and discussing what the future of marketing, particularly content and SEO, will look like and how they should adapt.<\/p>\n\n\n\n Once we dug deeper, we identified three different questions wrapped up into one. We\u2019ll break them down and share our position here:<\/p>\n\n\n\n While they\u2019re all related, let\u2019s address them individually.<\/p>\n\n\n\n We\u2019ll start here because we\u2019re a content and SEO agency<\/a> and thus have been asked this question many times in the last few months.<\/p>\n\n\n\n\n
<\/a>How do generative AI tools impact how marketers produce content?<\/h3>\n\n\n\n