{"id":2804,"date":"2022-09-29T17:54:00","date_gmt":"2022-09-29T21:54:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=2804"},"modified":"2023-04-13T17:58:45","modified_gmt":"2023-04-13T21:58:45","slug":"what-content-strategy-actually-entails","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/what-content-strategy-actually-entails\/","title":{"rendered":"Field Notes #013: What ‘Content Strategy’ Actually Entails"},"content":{"rendered":"\n

For a bunch of word lovers, marketers can play it fast and loose with definitions. People conflate ICPs and personas, experimentation with \u201cjust trying something new,\u201d and strategy with tactics.<\/p>\n\n\n\n

A question like \u201cwhat is strategy?\u201d is hard to answer without explaining what strategy is not.<\/strong> <\/p>\n\n\n\n

A content marketing strategy is not a list of keywords. It\u2019s not a content calendar. And it\u2019s not a blog value proposition.<\/p>\n\n\n\n

It\u2019s not a word count, a certain quantity of articles you publish, or even the channels you play in.<\/p>\n\n\n\n

\u201cThe kernel of a strategy,\u201d according to Good Strategy, Bad Strategy, \u201ccontains three elements: a diagnosis, a guiding policy, and coherent action.\u201d<\/p>\n\n\n\n

All of this maps back towards accomplishing a goal. In some sense, a strategy is as simple as the plan you create to help you reach a goal. <\/p>\n\n\n\n

But that simplistic definition doesn\u2019t help people understand what it looks like in action.<\/p>\n\n\n\n

Because a content marketing strategy is dependent on your context and resources<\/a>. It\u2019s dependent on the presence of competition<\/a> and the interplay of their respective strategies on your ability to hit your goals. It depends on your timeline and your unique strengths. <\/p>\n\n\n\n

All of this requires a thorough analysis of yourself, your audience, your competition, and any influential market trends. <\/p>\n\n\n\n

This is where the \u201cdiagnosis\u201d stage comes in. Questions to answer here:<\/p>\n\n\n\n