{"id":3317,"date":"2023-08-11T08:05:00","date_gmt":"2023-08-11T12:05:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3317"},"modified":"2023-08-11T08:07:09","modified_gmt":"2023-08-11T12:07:09","slug":"kash-miah-crowdriff","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/kash-miah-crowdriff\/","title":{"rendered":"Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah"},"content":{"rendered":"\n<p>In this episode, we are joined by <a href=\"https:\/\/www.linkedin.com\/in\/kashemmiah\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kash Miah<\/a>, the VP of Marketing at <a href=\"https:\/\/crowdriff.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CrowdRiff<\/a>. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.<\/p>\n\n\n\n<p>Kash also shared CrowdRiff&#8217;s focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.<\/p>\n\n\n\n<p>Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-topics\"><strong>Topics<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Approach to Joining New Companies&nbsp;<\/li>\n\n\n\n<li>The importance of clear communication and building partnerships<\/li>\n\n\n\n<li>The concept of community&nbsp;<\/li>\n\n\n\n<li>Creating a hybrid community<\/li>\n\n\n\n<li>The shift towards smaller, more intimate events&nbsp;<\/li>\n\n\n\n<li>The return of face-to-face interactions in marketing&nbsp;<\/li>\n\n\n\n<li>Expanding marketing capabilities&nbsp;<\/li>\n\n\n\n<li>Brand campaign to change positioning<\/li>\n\n\n\n<li>Social media as a driver for business growth&nbsp;<\/li>\n\n\n\n<li>The power of effective communication&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/crowdriff.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crowdriff<\/a><\/li>\n\n\n\n<li>Connect with Kash Miah on <a href=\"https:\/\/www.linkedin.com\/in\/kashemmiah\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/KashMiah\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the podcast:<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/a6dedb67-a8cb-44d4-9508-460a7df10c74?dark=true\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways:<\/h2>\n\n\n\n<p><strong>[00:01:53] The Approach to Joining New Companies&nbsp;<\/strong><\/p>\n\n\n\n<p>discussion on how their past experience in different industries, particularly in marketplaces, led him to his current role at CrowdRiff<\/p>\n\n\n\n<p><strong>[00:08:17] The importance of clear communication and building partnerships&nbsp;<\/strong><\/p>\n\n\n\n<p>discussion on the challenges of remote work and the need for effective communication and partnerships in a time-sensitive and remote environment<\/p>\n\n\n\n<p><strong>[00:18:05] The concept of community&nbsp;<\/strong><\/p>\n\n\n\n<p>discussion on the evolving definition of community, from in-person events to online platforms like Instagram and Facebook<\/p>\n\n\n\n<p><strong>[00:22:08] Creating a hybrid community&nbsp;<\/strong><\/p>\n\n\n\n<p>exploration of a hybrid approach to community building, combining face-to-face engagement at events with digital interactions through email, social media, and direct messaging<\/p>\n\n\n\n<p><strong>[00:26:35] The shift towards smaller, more intimate events&nbsp;<\/strong><\/p>\n\n\n\n<p>discussion on the trend of smaller, more intimate events in marketing and sales, and the benefits of building relationships in these settings<\/p>\n\n\n\n<p><strong>[00:27:40] The return of face-to-face interactions in marketing&nbsp;<\/strong><\/p>\n\n\n\n<p>exploration of the potential resurgence of face-to-face interactions in marketing, including door-to-door sales, and the value of personal connections<\/p>\n\n\n\n<p><strong>[00:32:10] Expanding marketing capabilities&nbsp;<\/strong><\/p>\n\n\n\n<p>emphasis on leveraging their own product assets to market their solutions and the challenges they face in doing so<\/p>\n\n\n\n<p><strong>[00:34:56] Brand campaign to change positioning<\/strong>&nbsp;<\/p>\n\n\n\n<p>exploration of running a brand campaign to communicate the change in positioning and messaging, and the tactics involved<\/p>\n\n\n\n<p><strong>[00:58:42] Social media as a driver for business growth&nbsp;<\/strong><\/p>\n\n\n\n<p>challenges the belief that social media cannot be a driver for growth in e-commerce and emphasizes its potential for sustainable growth<\/p>\n\n\n\n<p><strong>[01:00:10] The power of effective communication&nbsp;<\/strong><\/p>\n\n\n\n<p>highlights the importance of effective communication in solving challenges together, drawing inspiration from personal experiences and the airline industry<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we are joined by Kash Miah, the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-3317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff, and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/kash-miah-crowdriff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah\" \/>\n<meta property=\"og:description\" content=\"In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. 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