{"id":3363,"date":"2023-08-25T08:05:00","date_gmt":"2023-08-25T12:05:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3363"},"modified":"2023-08-28T09:15:08","modified_gmt":"2023-08-28T13:15:08","slug":"sandy-mangat-pocus","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/sandy-mangat-pocus\/","title":{"rendered":"Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat"},"content":{"rendered":"\n<p>In this episode, we interviewed <a href=\"https:\/\/www.linkedin.com\/in\/sandymangat\" target=\"_blank\" rel=\"noreferrer noopener\">Sandy Mangat<\/a>, Head of Marketing at <a href=\"http:\/\/www.pocus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pocus<\/a>, a revenue data platform. We discussed Sandy&#8217;s background in product marketing, her journey into the role, and her transition to Pocus.&nbsp;<\/p>\n\n\n\n<p>The conversation then shifts to the concept of product-led sales and the limitations of product-led growth. Sandy emphasized the role of humans in maximizing the value of the product and discussed the creation of a community and AMA series by Pocus.&nbsp;<\/p>\n\n\n\n<p>Sandy shared her insights on transitioning from brand and category creation to pipeline generation and the importance of having mentors and advisors in her career.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-topics\"><strong>Topics<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Shift in Positioning to Meet the Market&nbsp;<\/li>\n\n\n\n<li>Learning Product Marketing through Guidance&nbsp;<\/li>\n\n\n\n<li>The Power of Naming and Branding&nbsp;<\/li>\n\n\n\n<li>Creating a Cult Following for Pocus&nbsp;<\/li>\n\n\n\n<li>Creating a Community for Go-to-Market Leaders&nbsp;<\/li>\n\n\n\n<li>Shifting Positioning to Revenue Data Platform<\/li>\n\n\n\n<li>Transitioning to Revenue Focus&nbsp;<\/li>\n\n\n\n<li>Learning from Startup Experience<\/li>\n\n\n\n<li>The Importance of Mentors and Advisors&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"http:\/\/www.pocus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pocus<\/a><\/li>\n\n\n\n<li>Connect with Sandy Mangat on <a href=\"https:\/\/www.linkedin.com\/in\/sandymangat\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/SandyMangat1\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast:<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/2c7cefea-e47a-4362-bc0a-3b7ddc173709?dark=true\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways: <\/h2>\n\n\n\n<p><strong>[00:01:01] The Shift in Positioning to Meet the Market&nbsp;<\/strong><\/p>\n\n\n\n<p>Sandy discusses how their positioning had to adapt to meet the changing market and the iterative nature of product marketing.<\/p>\n\n\n\n<p><strong>[00:04:50] Learning Product Marketing through Guidance&nbsp;<\/strong><\/p>\n\n\n\n<p>She talks about how her manager provided guidance on competitive analysis and encouraged her to dive deep into understanding competitors.<\/p>\n\n\n\n<p><strong>[00:14:06] The Power of Naming and Branding&nbsp;<\/strong><\/p>\n\n\n\n<p>They talk about the importance of naming and branding in creating a category and building a community around product-led sales.<\/p>\n\n\n\n<p><strong>[00:18:35] Creating a Cult Following for Pocus&nbsp;<\/strong><\/p>\n\n\n\n<p>They discuss how Pocus, a relatively small company, has created a cult following and a sense of pride among its customers.<\/p>\n\n\n\n<p><strong>[00:22:30] Creating a Community for Go-to-Market Leaders&nbsp;<\/strong><\/p>\n\n\n\n<p>Discusses the motivation behind creating a community for go-to-market leaders to share ideas and best practices.<\/p>\n\n\n\n<p><strong>[00:31:09] Shifting Positioning to Revenue Data Platform<\/strong><\/p>\n\n\n\n<p>Customer feedback led to rethinking the product&#8217;s positioning, resulting in the shift to a revenue data platform.<\/p>\n\n\n\n<p><strong>[00:40:43] Transitioning to Revenue Pocus&nbsp;<\/strong><\/p>\n\n\n\n<p>Shifting from brand and category creation to pipeline generation and revenue focus in marketing.<\/p>\n\n\n\n<p><strong>[00:47:59] Learning from Startup Experience&nbsp;<\/strong><\/p>\n\n\n\n<p>The value of working for an early-stage startup is to learn how to build things and gain valuable experience.<\/p>\n\n\n\n<p><strong>[00:50:45] The Importance of Mentors and Advisors&nbsp;<\/strong><\/p>\n\n\n\n<p>The speaker discusses the value of having mentors and advisors in their careers and how it has contributed to their growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we interviewed Sandy Mangat, Head of Marketing&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-3363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"In this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. We discussed Sandy&#039;s background in product marketing, her journey into the role, and her transition to Pocus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/sandy-mangat-pocus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat\" \/>\n<meta property=\"og:description\" content=\"In this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. 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