{"id":3378,"date":"2023-08-30T08:05:00","date_gmt":"2023-08-30T12:05:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3378"},"modified":"2023-08-30T08:05:26","modified_gmt":"2023-08-30T12:05:26","slug":"suzanne-kagan-anyword","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/suzanne-kagan-anyword\/","title":{"rendered":"Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan"},"content":{"rendered":"\n<p>In this episode, <a href=\"https:\/\/www.linkedin.com\/in\/suzannekagan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suzanne Kagan<\/a>, the VP of Marketing at <a href=\"https:\/\/anyword.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anyword<\/a> discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics.\u00a0<\/p>\n\n\n\n<p>Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-topics\"><strong>Topics<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Hype Cycle of Generative AI&nbsp;<\/li>\n\n\n\n<li>Taking on More Responsibility Beyond Content&nbsp;<\/li>\n\n\n\n<li>Differentiating in a Crowded Space&nbsp;<\/li>\n\n\n\n<li>Performance-Driven Approach to Content<\/li>\n\n\n\n<li>Testing and Validating Content with AI&nbsp;<\/li>\n\n\n\n<li>The Future of Marketing&nbsp;<\/li>\n\n\n\n<li>The Necessity of Context in AI-Generated Content<\/li>\n\n\n\n<li>Expanding Skill Sets and Collaboration in Marketing<\/li>\n\n\n\n<li>Marketing to Different Audiences&nbsp;<\/li>\n\n\n\n<li>Balancing Parenthood and Leadership<\/li>\n\n\n\n<li>Start Marketing Early<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/anyword.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anyword<\/a><\/li>\n\n\n\n<li>Connect with Suzanne Kagan on <a href=\"https:\/\/www.linkedin.com\/in\/suzannekagan\/\">Li<\/a><a href=\"https:\/\/www.linkedin.com\/in\/suzannekagan\/\" target=\"_blank\" rel=\"noreferrer noopener\">n<\/a><a href=\"https:\/\/www.linkedin.com\/in\/suzannekagan\/\">kedIn<\/a>\u00a0<\/li>\n\n\n\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast:<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/7ba7198b-5340-405b-91de-1d16cb633e95?dark=true\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways:<\/h2>\n\n\n\n<p><strong>[00:01:57] The Hype Cycle of Generative AI&nbsp;<\/strong><\/p>\n\n\n\n<p>Discussion about the hype cycle of generative AI and how Anyword differentiates itself in the market.<\/p>\n\n\n\n<p><strong>[00:05:31] Taking on More Responsibility Beyond Content&nbsp;<\/strong><\/p>\n\n\n\n<p>Suzanne&#8217;s journey in expanding her skill set and building trust to take on marketing management roles beyond content.<\/p>\n\n\n\n<p><strong>[00:16:32] Differentiating in a Crowded Space&nbsp;<\/strong><\/p>\n\n\n\n<p>Exploration of how Anyword managed to stand out and grow in a crowded market of generative AI startups, with a focus on analytics and performance as key factors.<\/p>\n\n\n\n<p><strong>[00:21:02] Performance-Driven Approach to Content&nbsp;<\/strong><\/p>\n\n\n\n<p>Exploration of how Anyword focuses on content performance and connects it to marketing goals.<\/p>\n\n\n\n<p><strong>[00:27:24] Testing and Validating Content with AI&nbsp;<\/strong><\/p>\n\n\n\n<p>Conversation about A\/B testing subject lines and social posts to determine the effectiveness of Anyword&#8217;s AI-generated content.<\/p>\n\n\n\n<p><strong>[00:33:22] The Future of Marketing&nbsp;<\/strong><\/p>\n\n\n\n<p>Discussion on how marketers can expand their skill set and leverage technology to streamline processes and become more effective.<\/p>\n\n\n\n<p><strong>[00:38:55] The Necessity of Context in AI-Generated Content&nbsp;<\/strong><\/p>\n\n\n\n<p>Discussion on the importance of providing context to AI models to make them effective in marketing.<\/p>\n\n\n\n<p><strong>[00:43:36] Expanding Skill Sets and Collaboration in Marketing&nbsp;<\/strong><\/p>\n\n\n\n<p>The importance of marketers expanding their skill sets, collaborating with other teams, and becoming more tech-savvy to adapt to the changing marketing landscape.<\/p>\n\n\n\n<p><strong>[00:48:15] Marketing to Different Audiences&nbsp;<\/strong><\/p>\n\n\n\n<p>Discuss the importance of understanding and connecting with different target audiences, such as sales, dev, media buyers, and HR.<\/p>\n\n\n\n<p><strong>[00:49:21] Balancing Parenthood and Leadership<\/strong>&nbsp;<\/p>\n\n\n\n<p>About managing being a parent while working in a leadership role, shares experiences and challenges in finding a balance.<\/p>\n\n\n\n<p><strong>[00:54:17] Start Marketing Early&nbsp;<\/strong><\/p>\n\n\n\n<p>Emphasize the importance of starting marketing efforts early in a business, even before launching, to build brand awareness and audience engagement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Suzanne Kagan, the VP of Marketing at&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-3378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan - Omniscient 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