{"id":3383,"date":"2023-08-31T10:07:05","date_gmt":"2023-08-31T14:07:05","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3383"},"modified":"2024-10-09T13:47:03","modified_gmt":"2024-10-09T17:47:03","slug":"get-over-the-cold-start-with-forcing-functions","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/get-over-the-cold-start-with-forcing-functions\/","title":{"rendered":"Field Notes #59: Get Over the \u201cCold Start\u201d with Forcing Functions"},"content":{"rendered":"\n<p>The \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Cold_start_(automotive)\" target=\"_blank\" rel=\"noreferrer noopener\">cold start<\/a>\u201d is usually used to refer to an attempt to start a vehicle\u2019s engine when it\u2019s cold. \u201cCold\u201d doesn\u2019t refer to the temperate, but to the fact that the car lacks oil and water in the system which makes it harder to start the engine.<\/p>\n\n\n\n<p>It\u2019s an apt analogy for starting a new habit or project or even something like planning a group dinner. There\u2019s an <a href=\"https:\/\/en.wikipedia.org\/wiki\/Activation_energy\" target=\"_blank\" rel=\"noreferrer noopener\">activation energy<\/a> required to get started and sometimes that barrier <em>feels<\/em> too high.<\/p>\n\n\n\n<p>Going to the gym for the first time after not going for a year is going to feel difficult.&nbsp;<\/p>\n\n\n\n<p>Planning a dinner for 10 is going to seem like a big deal (especially if you lean more introverted like me).<\/p>\n\n\n\n<p>Starting a new project feels daunting because of all the moving parts, meetings to schedule, and people to coordinate.<\/p>\n\n\n\n<p>All of that perceived effort and e anticipated challenges come together to make the barrier to start seem unsurmountable.<\/p>\n\n\n\n<p>And so we overanalyze. We procrastinate. We don\u2019t start.<\/p>\n\n\n\n<p>I\u2019ll share how I think about these situations and how I get over the cold start. Hopefully, it helps you get started on whatever project or thing you\u2019ve been meaning to start but haven\u2019t been able to.<\/p>\n\n\n\n<p>If you take one thing away from this newsletter, it should be this: <strong>create forcing functions<\/strong>.<\/p>\n\n\n\n<p>A forcing function is a task, activity, or event that forces one to take action (and produce a result).<\/p>\n\n\n\n<p>You can also think of \u201cforcing functions\u201d as tools for accountability. I prefer the idea of something forcing you to do a thing whereas accountability could be loose or strict. You can be held accountable and feel accountable, but that doesn\u2019t necessarily mean there are systems in place to force you to do the thing.<\/p>\n\n\n\n<p>Forcing functions can come in many forms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goals: <\/strong>Define what you want to achieve, the more specific the better. It\u2019s okay to start small. The goal itself isn\u2019t a strong forcing function, but it\u2019s necessary to have something to focus on.<\/li>\n\n\n\n<li><strong>Deadlines: <\/strong>As we know with SMART goals, you need a timeline to achieve the goal, so when do you hope to achieve the goal?&nbsp;<\/li>\n\n\n\n<li><strong>Daily reminders:<\/strong> The saying goes, \u201cOut of sight, out of mind,\u201d so make sure your goal is always in sight. I have my business goal written on a whiteboard next to my desk. Others might write their goal on their <a href=\"https:\/\/glassfactory.fi\/\" target=\"_blank\" rel=\"noreferrer noopener\">bathroom mirror<\/a> or leave post-it notes around the house.<\/li>\n\n\n\n<li><strong>Social pressure:<\/strong> Tell your friends what you want to achieve. Tell them how they can help you. Tell them the deadline you\u2019ve set for yourself. The more people you tell, the more pressure there is to follow through.&nbsp;<\/li>\n\n\n\n<li><strong>Presentations:<\/strong> I use \u201cpresentation\u201d lightly, but it\u2019s committing to something public where you wouldn\u2019t want to look like a fool. For work this might mean committing to presenting on a project when you\u2019re done with it. For fitness, it might mean signing up for a marathon and not wanting to be the slowest person. Think of something you can literally or metaphorically \u201csign up for\u201d to demonstrate your progress.<\/li>\n<\/ul>\n\n\n\n<p>Each of these can be layered to create stronger forcing functions.<\/p>\n\n\n\n<p>Here are examples of forcing functions in increasing intensity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set a goal to get into running<\/li>\n\n\n\n<li>Set a goal to go on a run by the end of the week<\/li>\n\n\n\n<li>Set a goal to go on a run by the end of the week, and write it down<\/li>\n\n\n\n<li>Set a goal to go on a run by the end of the week, write it down, and tell 3 people<\/li>\n\n\n\n<li>Set a goal to go on a run by the end of the week, write it down, tell 3 people, and ask a friend to come with you<\/li>\n\n\n\n<li>Set a goal to go on a run by the end of the week, write it down, tell 3 people, and ask a friend to come with you, and sign up for a marathon that\u2019s in 3 months&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ll bet money that the person who layers the most forcing functions is most likely to go on a run \ud83d\ude42 (fun fact: this is how I ran my first marathon).<\/p>\n\n\n\n<p>The mechanisms and dynamics might be different, but we can do the same thing when it comes to work. I\u2019ll format it differently to show one layer at a time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set a goal to generate more leads (usually already set by leadership)<\/li>\n\n\n\n<li>Plan 3 projects you\u2019ll do&nbsp;&nbsp;<\/li>\n\n\n\n<li>Tell your manager about the three projects you\u2019ll do<\/li>\n\n\n\n<li>Commit to completing these projects by the end of the quarter<\/li>\n\n\n\n<li>Tell team members about the projects<\/li>\n\n\n\n<li>Get other team members involved in the projects<\/li>\n\n\n\n<li>Commit to presenting on the projects at the end of the quarter<\/li>\n<\/ul>\n\n\n\n<p>This is oversimplified and skips the process of getting buy-in for projects and all that, but hopefully this paints the picture.<\/p>\n\n\n\n<p>When you layer on all those forcing functions, what you end up creating is momentum. There\u2019s internal and external momentum.<\/p>\n\n\n\n<p>Internal momentum is more mental and psychological. You\u2019ve talked about the idea and you\u2019re excited. You\u2019re eager to get started.<\/p>\n\n\n\n<p>External momentum is the social pressure you\u2019ve created for yourself because you\u2019ve now told multiple people about the project and perhaps even gotten people involved, so now you\u2019re taking their time and mindshare too.<\/p>\n\n\n\n<p>All that momentum makes it significantly easier to not only get through the cold start, but continue the momentum to see the project to completion.<\/p>\n\n\n\n<p>It\u2019s a lot, and setting up the forcing functions themselves might take some effort. But once you do it a few times, you\u2019ll find it easier to get started and you\u2019ll know what forcing functions work best for you.<\/p>\n\n\n\n<p>Then you\u2019ll be unstoppable \ud83d\ude42<\/p>\n\n\n\n<p>Want more insights like this? <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with me on LinkedIn<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recommended-reads\">Recommended Reads<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.paulgraham.com\/greatwork.html\" target=\"_blank\" rel=\"noreferrer noopener\">How to Do Great Work<\/a> by Paul Graham &#8211; Worth a read. Full of great advice for those earlier in their careers and great reminders and points for reflection for folks who are more seasoned.<\/li>\n\n\n\n<li><a href=\"https:\/\/beomniscient.com\/blog\/singles-and-doubles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go for Singles and Doubles<\/a> &#8211; Sometimes it\u2019s easier to get started when you lower your barrier to start. Instead of going for home runs, go for the singles and doubles.<\/li>\n\n\n\n<li><a href=\"https:\/\/beomniscient.com\/blog\/kitchen-side-hard-truths\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketers Aren\u2019t Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise<\/a> [Podcast] &#8211; We get really candid about the world of marketing and how to figure out what to pay attention to (hint: most things should be ignored).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The \u201ccold start\u201d is usually used to refer to an&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[184],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-3383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-field-notes"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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