{"id":3386,"date":"2023-09-01T11:06:58","date_gmt":"2023-09-01T15:06:58","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3386"},"modified":"2025-07-17T09:00:23","modified_gmt":"2025-07-17T13:00:23","slug":"alexa-kilroy-stay-ai","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/alexa-kilroy-stay-ai\/","title":{"rendered":"Brand Building in E-commerce vs. SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy"},"content":{"rendered":"\n<p>In this episode, <a href=\"https:\/\/twitter.com\/AlexaKilroy\" target=\"_blank\" rel=\"noreferrer noopener\">Alexa Kilroy<\/a>, the Director of Marketing at <a href=\"https:\/\/stay.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">stay.ai<\/a> discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers.&nbsp;<\/p>\n\n\n\n<p>She also touched on the connection between teaching and marketing and the challenges of dealing with notification fatigue. Alexa&#8217;s journey from education to marketing is as fascinating as it is inspiring, and her unique approach to marketing is something I believe we can all learn from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-topics\"><strong>Topics<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transition to Brand and Marketing Leadership&nbsp;<\/li>\n\n\n\n<li>The Weird Marketer&nbsp;<\/li>\n\n\n\n<li>Measuring Brand Efforts&nbsp;<\/li>\n\n\n\n<li>Marketing Strategies: Brand vs. Revenue Focus<\/li>\n\n\n\n<li>Building a B2B Brand in Today&#8217;s World<\/li>\n\n\n\n<li>Content Marketing as a Revenue Driver&nbsp;<\/li>\n\n\n\n<li>Building an Adaptable Marketing Team Culture<\/li>\n\n\n\n<li>Notification Fatigue and the Need to Take a Break<\/li>\n\n\n\n<li>The Power of Being Authentic and True to Oneself<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/stay.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">stay.ai<\/a><\/li>\n\n\n\n<li>Connect with Alexa Kilroy on <a href=\"https:\/\/www.linkedin.com\/in\/alexakilroy\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/AlexaKilroy\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the podcast:<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/70d63e50-46d2-4aa2-97a2-6ae3a2c7455b?dark=true\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways:<\/h2>\n\n\n\n<p><strong>[00:04:13 Transition to Brand and Marketing Leadership]&nbsp;<\/strong><\/p>\n\n\n\n<p>Alexa shares her experience as the Head of Brand at Triple Whale and her decision to join stay.ai as the Director of Marketing, highlighting her journey from a creative role to a leadership position in marketing.<\/p>\n\n\n\n<p><strong>[00:08:47] The Weird Marketer&nbsp;<\/strong><\/p>\n\n\n\n<p>Discuss her unique approach to marketing, being both data-driven and creative.<\/p>\n\n\n\n<p><strong>[00:14:08] Measuring Brand Efforts&nbsp;<\/strong><\/p>\n\n\n\n<p>About measuring the success of brand marketing efforts, and explains the use of surveys, qualitative and quantitative data, and event participation as indicators.<\/p>\n\n\n\n<p><strong>[00:21:27] Marketing Strategies: Brand vs. Revenue Focus&nbsp;<\/strong><\/p>\n\n\n\n<p>Discussion on the different approaches companies take in marketing, either focusing on brand building or revenue generation.<\/p>\n\n\n\n<p><strong>[00:27:27] Building a B2B Brand in Today&#8217;s World<\/strong><\/p>\n\n\n\n<p>Exploring the process of building a B2B brand, using AI or Triple Whale as an example, and the importance of understanding the target audience, competitive landscape, and differentiation.<\/p>\n\n\n\n<p><strong>[00:35:54] Content Marketing as a Revenue Driver&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/gepard.io\/product-information-management\/how-to-choose-content-provider\" target=\"_blank\" rel=\"noreferrer noopener\">Content marketing<\/a> is essential to educate and convince people that subscription can unlock untapped revenue.<\/p>\n\n\n\n<p><strong>[00:42:29] Building an Adaptable Marketing Team Culture&nbsp;<\/strong><\/p>\n\n\n\n<p>Valuing adaptability and growth mindset, and considering scrappiness as a positive trait in potential hires when <a href=\"https:\/\/doit.software\/blog\/staff-augmentation-companies\" target=\"_blank\" rel=\"noreferrer noopener\">staffing<\/a>.<\/p>\n\n\n\n<p><strong>[00:53:51] Notification Fatigue and the Need to Take a Break&nbsp;<\/strong><\/p>\n\n\n\n<p>Discussion about feeling overwhelmed by notifications and the need to take a break to recharge.<\/p>\n\n\n\n<p><strong>[00:56:48] The Power of Being Authentic and True to Oneself&nbsp;<\/strong><\/p>\n\n\n\n<p>Reflecting on the impact of being authentic and true to oneself, and how it can lead to respect and success in the long run.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Alexa Kilroy, the Director of Marketing at&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-3386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Building in E-commerce vs. SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, and her unique approach to learning and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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