{"id":3482,"date":"2023-10-09T09:02:07","date_gmt":"2023-10-09T13:02:07","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3482"},"modified":"2025-01-17T09:28:00","modified_gmt":"2025-01-17T14:28:00","slug":"kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/","title":{"rendered":"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#8217;s Helpful Content Update"},"content":{"rendered":"\n<p>In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of SEO on traffic and leads, changes in work culture, experiences with LinkedIn, efficiency versus effectiveness, the shift in work culture and its impact on hiring and talent acquisition, and experiences with learning new skills and setting goals.&nbsp;<\/p>\n\n\n\n<p>We emphasize the importance of creating valuable content, having expertise and authority, and prioritizing genuine interests and passions. and also discuss the need for open communication, self-improvement, and nurturing work ethic and passion in individuals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-topics\"><strong>Topics<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The impact of SEO on traffic and leads&nbsp;<\/li>\n\n\n\n<li>Changes in work culture&nbsp;<\/li>\n\n\n\n<li>The importance of creating helpful content&nbsp;<\/li>\n\n\n\n<li>Changes in work culture and the efficiency vs effectiveness debate&nbsp;<\/li>\n\n\n\n<li>The shift in work culture and impact on talent market&nbsp;<\/li>\n\n\n\n<li>The importance of communication and boundaries in work&nbsp;<\/li>\n\n\n\n<li>The importance of finding strengths and interests<\/li>\n\n\n\n<li>Finding the perfect mix of strengths and interests&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Allie Decker on <a href=\"https:\/\/www.linkedin.com\/in\/alliecdecker\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/alliecdecker?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>What is Kitchen Side?<\/em><\/p>\n\n\n\n<p>One big benefit of running an agency or working at one is you get to see the \u201ckitchen side\u201d of many different businesses; their revenue, their operations, their automations, and their culture.<\/p>\n\n\n\n<p>You understand how things look from the inside and how that differs from the outside.<\/p>\n\n\n\n<p>You understand how the sausage is made.&nbsp;<\/p>\n\n\n\n<p>As an agency ourselves, we\u2019re working both on growing our clients\u2019 businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.<\/p>\n\n\n\n<p>We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the podcast:<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/cb925b83-6143-4a14-8055-9623d3ba6a75?dark=true\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways: <\/h2>\n\n\n\n<p><strong>[00:11:05] The impact of SEO on traffic and leads&nbsp;<\/strong><\/p>\n\n\n\n<p>Exploration of how SEO strategies and the quality of content can affect website traffic and lead generation.<\/p>\n\n\n\n<p><strong>[00:15:24] Changes in work culture&nbsp;<\/strong><\/p>\n\n\n\n<p>Conversation about the evolving content ecosystem and the desire for more authentic and insightful content.<\/p>\n\n\n\n<p><strong>[00:20:06] The importance of creating helpful content&nbsp;<\/strong><\/p>\n\n\n\n<p>Discuss the optimization of content for building an audience and driving high propensity deals.<\/p>\n\n\n\n<p><strong>[00:22:09] Changes in work culture and the efficiency vs effectiveness debate&nbsp;<\/strong><\/p>\n\n\n\n<p>Discuss the in-person element of work culture, the theory that effective things are not always efficient, and the balance between working smarter and working harder.<\/p>\n\n\n\n<p><strong>[00:29:46] The shift in work culture and impact on talent market&nbsp;<\/strong><\/p>\n\n\n\n<p>Discussion on the shift from hustle culture to a more balanced approach to work and its impact on the quality of talent in the market.<\/p>\n\n\n\n<p><strong>[00:35:06] The importance of communication and boundaries in work&nbsp;<\/strong><\/p>\n\n\n\n<p>Emphasis on the need for open communication and setting boundaries in the workplace to avoid burnout and ensure a <a href=\"https:\/\/fruitguys.com\/blog\/happiness-at-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">healthy work-life balance<\/a>.<\/p>\n\n\n\n<p><strong>[00:39:14] The importance of finding strengths and interests\u00a0<\/strong><\/p>\n\n\n\n<p>Discussion about recognizing one&#8217;s strengths and interests, and the importance of focusing on those areas rather than trying to excel in everything.<\/p>\n\n\n\n<p><strong>[00:41:01] Finding the perfect mix of strengths and interests<\/strong>&nbsp;<\/p>\n\n\n\n<p>Exploration of the wisdom that comes with experience and finding the right balance between personal interests and strengths, rather than doing things just because they seem cool or everyone else is doing them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Kitchen Side, we discuss various topics&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-3482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#039;s Helpful Content Update - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"In this episode of Kitchen Side, we delved into a variety of topics, from the recent Google update to changes in work culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#039;s Helpful Content Update\" \/>\n<meta property=\"og:description\" content=\"In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-09T13:02:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-17T14:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/10\/Kitechen-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Khim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Khim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/\"},\"author\":{\"name\":\"David Khim\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/c589a59253936063f61c1858dd52c115\"},\"headline\":\"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#8217;s Helpful Content Update\",\"datePublished\":\"2023-10-09T13:02:07+00:00\",\"dateModified\":\"2025-01-17T14:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/\"},\"wordCount\":594,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Kitechen-1.jpg\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/\",\"name\":\"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update - Omniscient Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Kitechen-1.jpg\",\"datePublished\":\"2023-10-09T13:02:07+00:00\",\"dateModified\":\"2025-01-17T14:28:00+00:00\",\"description\":\"In this episode of Kitchen Side, we delved into a variety of topics, from the recent Google update to changes in work culture.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Kitechen-1.jpg\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Kitechen-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#8217;s Helpful Content Update\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/c589a59253936063f61c1858dd52c115\",\"name\":\"David Khim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g\",\"caption\":\"David Khim\"},\"description\":\"David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at People.ai and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.\",\"sameAs\":[\"https:\\\/\\\/davidlykhim.com\"],\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/davidlykhim\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update - Omniscient Digital","description":"In this episode of Kitchen Side, we delved into a variety of topics, from the recent Google update to changes in work culture.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/","og_locale":"en_US","og_type":"article","og_title":"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update","og_description":"In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of","og_url":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/","og_site_name":"Omniscient Digital","article_published_time":"2023-10-09T13:02:07+00:00","article_modified_time":"2025-01-17T14:28:00+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/10\/Kitechen-1.jpg","type":"image\/jpeg"}],"author":"David Khim","twitter_card":"summary_large_image","twitter_creator":"@beomniscient_","twitter_site":"@beomniscient_","twitter_misc":{"Written by":"David Khim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/"},"author":{"name":"David Khim","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/c589a59253936063f61c1858dd52c115"},"headline":"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#8217;s Helpful Content Update","datePublished":"2023-10-09T13:02:07+00:00","dateModified":"2025-01-17T14:28:00+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/"},"wordCount":594,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/10\/Kitechen-1.jpg","articleSection":["Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/","url":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/","name":"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update - Omniscient Digital","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/10\/Kitechen-1.jpg","datePublished":"2023-10-09T13:02:07+00:00","dateModified":"2025-01-17T14:28:00+00:00","description":"In this episode of Kitchen Side, we delved into a variety of topics, from the recent Google update to changes in work culture.","breadcrumb":{"@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/10\/Kitechen-1.jpg","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/10\/Kitechen-1.jpg","width":1920,"height":1080,"caption":"Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update"},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/blog\/kitchen-side-nihilistic-funks-losing-inspiration-and-googles-helpful-content-update\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google&#8217;s Helpful Content Update"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/c589a59253936063f61c1858dd52c115","name":"David Khim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g","caption":"David Khim"},"description":"David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at People.ai and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.","sameAs":["https:\/\/davidlykhim.com"],"url":"https:\/\/beomniscient.com\/blog\/author\/davidlykhim\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/3482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=3482"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/3482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/3489"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=3482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/categories?post=3482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/tags?post=3482"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_post_folders?post=3482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}