{"id":3809,"date":"2024-01-31T12:41:07","date_gmt":"2024-01-31T17:41:07","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3809"},"modified":"2025-12-11T08:50:41","modified_gmt":"2025-12-11T13:50:41","slug":"seos-are-product-managers","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/seos-are-product-managers\/","title":{"rendered":"SEOs are product managers"},"content":{"rendered":"\n

I come from both a marketing and a product management background at HubSpot and I\u2019ve found that a product management lens can be applied to the role of a growth marketer, particularly someone managing SEO programs.<\/p>\n\n\n\n

In this note, I\u2019m defining a \u201ctraditional marketing role\u201d as someone who focuses on short-term tactics and view channels in isolation. Maybe they do content marketing, or email marketing, or social media. Whatever the case, they\u2019re focused on the specific activities for the channel(s) they own, figuring out how to measure the impact of what they\u2019re doing, and optimizing for that metric.<\/p>\n\n\n\n

A product manager\u2019s role is often more nebulous as there are multiple features(s) to build, each with different goals and stakeholders, and requires a deep understanding of the user. <\/p>\n\n\n\n

In this scenario, speaking about the role of an SEO professional, I view each of the various organic growth programs as different \u201cproducts\u201d often with different stakeholders.<\/p>\n\n\n\n

For example:<\/p>\n\n\n\n