{"id":3979,"date":"2024-03-19T19:40:29","date_gmt":"2024-03-19T23:40:29","guid":{"rendered":"https:\/\/beomniscient.com\/?p=3979"},"modified":"2026-03-04T03:22:43","modified_gmt":"2026-03-04T08:22:43","slug":"distinct-brand-pov-thought-leadership-content","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/distinct-brand-pov-thought-leadership-content\/","title":{"rendered":"Crafting a Distinct Brand POV: Strategies for Thought Leadership Content"},"content":{"rendered":"\n<p>Marketing trends and industry best practices change at a moment\u2019s notice. However, <a href=\"https:\/\/beomniscient.com\/blog\/thought-leadership\/\" target=\"_blank\" rel=\"noreferrer noopener\">thought leadership content<\/a> has stood the test of time, with almost everyone agreeing on its credibility.<\/p>\n\n\n\n<p>Just to back up our claims, here are a few studies that prove how essential this type of content can be for your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.edelman.com\/research\/2020-b2b-thought-leadership-impact-study\" target=\"_blank\" rel=\"noreferrer noopener\">49%<\/a> of decision-makers said that thought leadership content has a direct impact on their purchase decision.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.edelman.com\/research\/2020-b2b-thought-leadership-impact-study\" target=\"_blank\" rel=\"noreferrer noopener\">42%<\/a> of decision-makers will pay a premium to work with a company that produces thought leadership content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2021-09\/2021_EdelmanLinkedIn_B2B_ThoughtLeadershipImpact.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">66%<\/a> of brands have increased their investment in thought leadership content.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.edelman.com\/expertise\/business-marketing\/2021-b2b-thought-leadership-impact-study\" target=\"_blank\" rel=\"noreferrer noopener\">87%<\/a> of buyers find thought leadership content fun to consume.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"686\" height=\"381\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image6.jpg\" alt=\"Graphic representation of 87% of buyers find thought leadership content fun to consume\" class=\"wp-image-3980 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image6.jpg 686w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image6-300x167.jpg 300w\" data-sizes=\"(max-width: 686px) 100vw, 686px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 686px; --smush-placeholder-aspect-ratio: 686\/381;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.edelman.com\/expertise\/business-marketing\/2021-b2b-thought-leadership-impact-study\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>On that note, let\u2019s explore how to create thought leadership content. And to make this piece a tad bit more exciting, we\u2019ve sourced some valuable insights from subject matter experts (SMEs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-create-thought-leadership-content-building-authority-and-attracting-audiences\">Why create thought leadership content: Building authority and attracting audiences<\/h2>\n\n\n\n<p>Any content you produce for your brand (thought leadership or otherwise) essentially forms an image of your brand.<\/p>\n\n\n\n<p>A classic example is the <a href=\"https:\/\/www.animalz.co\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Animalz blog<\/a>\u2014it\u2019s perhaps one of the leaders in the content marketing industry known for its top-notch essays and interesting posts, and this image was only possible through the quality content it creates.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"262\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image8-3-1024x262.png\" alt=\"Ronnie Higgins thoughts on the Animalz blog\" class=\"wp-image-3982 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image8-3-1024x262.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image8-3-300x77.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image8-3-768x196.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image8-3.png 1032w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/262;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/ronniehiggins\/status\/1410256782333644803?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>But that\u2019s not the only benefit of creating such think-pieces.<\/p>\n\n\n\n<p>In a way, thought leadership content also can make your target audience feel more empowered whenever they read your blog post. This is mainly because, in the words of <a href=\"https:\/\/www.linkedin.com\/in\/jimmydaly\/\">Jimmy Daly<\/a>, ex-Content Marketing Director at Animalz and current CEO of Superpath, \u201cthought leadership content tells people how to think, not what to do.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"305\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image1-4-1024x305.png\" alt=\"Michelle Cadx thoughts on thought leadership content\" class=\"wp-image-3981 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image1-4-1024x305.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image1-4-300x89.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image1-4-768x229.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image1-4.png 1036w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/305;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/MichelleCadx\/status\/1486058826281410560?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>These\u200c benefits might not be tangible, but that doesn&#8217;t mean creating thought leadership content doesn&#8217;t have tangible benefits either.<\/p>\n\n\n\n<p>We previously discussed a study that proved 49% of decision-makers said that thought leadership content had a direct impact on their purchase decisions. The <a href=\"https:\/\/www.edelman.com\/research\/2020-b2b-thought-leadership-impact-study\" target=\"_blank\" rel=\"noreferrer noopener\">same study<\/a> also proved that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>59% of them also agreed that thought leadership content is a trustworthy basis to judge a brand\u2019s credibility and competency.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>89% of the same folks believe such content impacts how they perceive the brand.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost 50% consume thought leadership content for over an hour a week.<\/li>\n<\/ul>\n\n\n\n<p>This type of content also creates an opportunity for likes, shares, engagement, <a href=\"https:\/\/beomniscient.com\/blog\/backlinks-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a>, and brand mentions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build your voice and craft compelling thought leadership content<\/h2>\n\n\n\n<p>Before we get into the nitty-gritty bits, it\u2019s worth mentioning if you\u2019re creating thought leadership content, you\u2019ll need to identify your target audience first. Have a thought leadership strategy in place and decide which type of content structures you want to lead towards.<\/p>\n\n\n\n<p>Ideally, at this stage, it might also benefit you to know which channels work \u200cbest for which content pieces (blog posts vs. social media posts). You\u2019ll need to plan for which topics you\u2019d like to explore and what long-term goals you want to achieve.&nbsp;<\/p>\n\n\n\n<p>Now, let\u2019s get into some valuable insights from thought leaders or those who write thought leadership content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. David Hoos: Go against the grain<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/davidhoos\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Hoos<\/a> is a thought leader and marketer with over 10 years of industry experience. When we asked him how to create \u200cthought leadership content, he said:<\/p>\n\n\n\n<p>\u201cIf I were to simplify the most basic way to create thought leadership, it&#8217;d be this:<\/p>\n\n\n\n<p>1. Accumulate the most common \u2018best practices\u2019 for your industry.&nbsp;<\/p>\n\n\n\n<p>2. Dig deeper into those best practices and look for areas where you might disagree or would suggest more nuance that goes beyond the best practice.<\/p>\n\n\n\n<p>In my experience, the best thought leadership will come from folks who have made the conscious decision to specialize. I&#8217;ve found it&#8217;s harder for generalists to be able to dig deep and move beyond best practices.\u201d<\/p>\n\n\n\n<p>As an example, he also shared a social media post wherein he disagreed with an industry best practice.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"557\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image7-4-1024x557.png\" alt=\"David Hoos social media post where he disagreed with an industry best practice\" class=\"wp-image-3984 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image7-4-1024x557.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image7-4-300x163.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image7-4-768x417.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image7-4.png 1047w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/557;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/davidhoos\/status\/1746579080349118497?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Magee Clegg: Use data to prove your point<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mageeclegg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magee Clegg<\/a>, the CEO and founder of Cleartail Marketing, a digital marketing agency with a 100% success rate on Clutch, says social proof is an important component in creating thought leadership content.<\/p>\n\n\n\n<p>He says, \u201cMy experience in crafting thought leadership content is rooted in demonstrating tangible results driven by innovative marketing strategies.<\/p>\n\n\n\n<p>For instance, when we increased a B2B client&#8217;s revenue by 278% in just 12 months, we documented the process meticulously, transforming it into a case study that highlighted the power of cost-effective marketing and branding strategies.<\/p>\n\n\n\n<p>This not only showcased our expertise but became a valuable piece of thought leadership content that others could learn from and apply in their own initiatives.<\/p>\n\n\n\n<p>To put the point across clearly, it&#8217;s crucial to connect abstract marketing principles with concrete actions and outcomes.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Brandon Towl: Overturn the common assumptions<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/brandontowl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandon Towl<\/a>, the chief writer at Words Have Impact and an expert with more than a decade\u2019s worth of experience creating content, shares his thoughts on the topic.<\/p>\n\n\n\n<p>\u201cThere are many ways to come up with ideas, but one of my favorites is simply to overturn a common assumption. So poll some experts about your area and see what they agree on, then imagine how the opposite could be the case.<\/p>\n\n\n\n<p>For example, many marketers will claim that content is a \u2018long game\u2019 and that you have to produce huge volumes to get results. But this isn&#8217;t obvious at all\u2014good results can be achieved quickly with a few key pieces if you bother to discover what those are.<\/p>\n\n\n\n<p>A similar tactic is one I borrow from academic philosophy: Review current articles in your field and look for places where the author uses a word like \u201cclearly,\u201d \u201cobviously,\u201d or something of that nature. Then create a piece arguing that the claim so labeled actually isn&#8217;t obvious, and there are many exceptions to it.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Zoe Kaplan: Keep an eye out for the opinions of others<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/zoe-a-kaplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoe Kaplan<\/a>, the senior writer at Forage (a position that requires her to routinely create thought leadership content) and an expert with more than 8 years of experience in the content space, says:<\/p>\n\n\n\n<p>\u201cOne of the best ways to come up with thought leadership content is to learn what other leaders in the space are saying. It may sound counterintuitive, but you need to know what&#8217;s out there to find the space for your voice.<\/p>\n\n\n\n<p>I personally subscribe to many newsletters in the industries I write about, follow prominent voices on Twitter, and regularly check the news for any recent op-eds or thought pieces. This work will give you a sense of what topics are regularly coming up, what people are concerned about, trends, etc.<\/p>\n\n\n\n<p>Find a common theme around what these conversations are missing and what the problems are that these thought leaders are talking about but not solving.<\/p>\n\n\n\n<p>For example, if you write in the careers space, giving advice to current college students. So many professors, employers, and career experts talk about how college doesn&#8217;t prepare students for the workforce. If you keep reading statistics about lack of preparation, but no solutions for helping students prepare\u2014boom! That&#8217;s where your thought leadership comes in.\u201d<\/p>\n\n\n\n<p>There was also another common denominator in the advice of these thought-leaders: Always <strong>have an authentic voice<\/strong> and try to <strong>create content that genuinely adds value<\/strong> to the lives of your readers, as opposed to it being something you can \u201cshow off.\u201d<\/p>\n\n\n\n<p>Other experts have also shared a couple of ideas you can consider when it comes to creating thought leadership content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doing an industry or topic analysis based on personal reflections or expertise<\/li>\n\n\n\n<li>Sharing your <a href=\"https:\/\/beomniscient.com\/blog\/topic-led-vs-story-led-thought-leadesrhip\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal story<\/a> or a unique perspective<\/li>\n\n\n\n<li>Getting SMEs to share their thoughts on your topic<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re interested in exploring the \u201chow to create thought leadership content\u201d aspect further, there\u2019s also an excellent course on <a href=\"https:\/\/courses.ryanlaw.me\/how-to-write-thought-leadership-content\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write Thought Leadership Content<\/a> by <a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan Law<\/a>, director of content marketing at Ahrefs and ex-CMO at Animalz, that you can explore.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image4-4-1024x543.png\" alt=\"Course on How to Write Thought Leadership Content by Ryan Law\" class=\"wp-image-3985 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image4-4-1024x543.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image4-4-300x159.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image4-4-768x407.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image4-4-1536x815.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image4-4.png 1748w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/543;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/courses.ryanlaw.me\/how-to-write-thought-leadership-content\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>You might also benefit from the insights of <a href=\"https:\/\/www.linkedin.com\/in\/cassandra-naji-a6742713\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cassandra Naji<\/a>, CEO of Campfire Labs and someone with years of content marketing experience under her belt.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"946\" height=\"1024\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image3-4-946x1024.png\" alt=\"Insights of Cassandra Naji\" class=\"wp-image-3986 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image3-4-946x1024.png 946w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image3-4-277x300.png 277w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image3-4-768x831.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image3-4.png 1139w\" data-sizes=\"(max-width: 946px) 100vw, 946px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 946px; --smush-placeholder-aspect-ratio: 946\/1024;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.linkedin.com\/posts\/cassandra-naji-a6742713_if-youre-struggling-to-develop-thought-leadership-activity-7161393948106620930-wB0m\/?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>Lastly, while we\u2019re on the topic of creating thought leadership content, there was another piece of advice from an SME, <a href=\"https:\/\/www.linkedin.com\/in\/chiefdata\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vladislav Podolyako<\/a>, worth mentioning. Vladislav is the founder and CEO of both Belkins and Folderly, and he uses LinkedIn to share thought leadership content.<\/p>\n\n\n\n<p>He says that while you need to have interesting topics for thought leadership content, it\u2019s also important to show your credibility if you wish to be taken seriously as a thought leader. Ideally, this should happen before you distribute your content.<\/p>\n\n\n\n<p>How to do this, you ask? He\u2019s got some tricks up his sleeve.<\/p>\n\n\n\n<p>In his own words, \u201cIf you are active in your position, sharing your own updates is more than enough already. You can announce your participation in events and collaborations on YouTube, podcasts, webinars, or live. For example, revealing my upcoming talk at WebSummit 2023 instantly sparked engagement from my audience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"833\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image5-5-1024x833.png\" alt=\"Vladislav Podolyako revealing upcoming talk at WebSummit 2023 \" class=\"wp-image-3987 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image5-5-1024x833.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image5-5-300x244.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image5-5-768x625.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image5-5.png 1438w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/833;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.linkedin.com\/posts\/chiefdata_websummit-bootstrapping-networking-activity-7110678973449183232--oUm?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>Another strong component is sharing your own bootstrapping journey and conclusions based on it. One such post is my opinion piece, where I say that achieving the first ten paid customers is a vital point for every SaaS. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"602\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image9-3-1024x602.png\" alt=\"Vladislav Podolyako opinion piece saying that achieving the first ten paid customers is a vital point for every SaaS\n\" class=\"wp-image-3988 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image9-3-1024x602.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image9-3-300x176.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image9-3-768x452.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image9-3.png 1450w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/602;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.linkedin.com\/posts\/chiefdata_acquisition-sales-marketing-activity-7108379563935604737-eoVR?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>Furthermore, celebrating company achievements also positions you as a leader and innovator. For example, I shared Folderly&#8217;s nomination for the Golden Kitty Awards 2023.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thought leadership content examples<\/h2>\n\n\n\n<p>While multiple companies have perfected the art of thought leadership content, here are a few that stood out to us (and why):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Superpath<\/strong> blog has interview-style thought leadership pieces that push the personal narratives of industry leaders in the content marketing space who managed to earn $100k or higher.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ForHers<\/strong> often writes (and medically reviews) thought leadership content on <a href=\"http:\/\/www.forhers.com\/mental-health\" target=\"_blank\" rel=\"noreferrer noopener\">mental health topics<\/a> that are commonly spoken about among its target audience yet medically under-addressed (e.g., \u201cHow Long Do Intrusive Thoughts Last\u201d and \u201cWhy Am I Crying For No Reason\u201d).<\/li>\n<\/ul>\n\n\n\n<p><strong>Hotjar<\/strong> is another company that does thought leadership content really well by conducting never-done-before experiments on industry-relevant topics and then sharing results.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"344\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image2-5-1024x344.png\" alt=\"Hotjar never-done-before experiment of woman vs machine in content marketing\" class=\"wp-image-3989 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/344;width:727px;height:auto\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image2-5-1024x344.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image2-5-300x101.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image2-5-768x258.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image2-5-1536x516.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image2-5.png 1999w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.hotjar.com\/blog\/ai-vs-human\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Other companies, such as <strong>Fusion Auth,<\/strong> use thought leadership content to showcase their unique expertise and to add to the discussion (e.g., in its \u201c<a href=\"https:\/\/fusionauth.io\/articles\/identity-basics\/what-is-oidc\" target=\"_blank\" rel=\"noreferrer noopener\">What is OIDC<\/a>\u201d blog post, the author shares technical insights based on their industry expertise).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Foundation Inc<\/strong>. is another company nailing thought leadership content by sharing case studies and breaking down the other companies\u2019 successful content marketing strategies.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>AUAMED<\/strong> blog frequently features articles and writes blogs that delve into various medical specialties, such as&nbsp;<a href=\"https:\/\/www.auamed.org\/blog\/medical-field-careers\/what-is-a-pediatrician-and-what-do-they-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">what is a pediatrician<\/a>, where they are highlighted for their crucial role in providing specialized medical care to children from infancy through adolescence.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mixing thought leadership and SEO: Make sure your content is seen<\/h2>\n\n\n\n<p>While it might be tricky to rank well for thought leadership content, it\u2019s also worth noting that SEO best practices don\u2019t start and stop at just keyword integration.<\/p>\n\n\n\n<p>Semrush\u2019s SEO checklist, although published in 2021, is just as helpful as ever, and the boxes beyond the \u201cKeyword Research\u201d section are also worth your attention.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"689\" height=\"1024\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image10-3-689x1024.png\" alt=\"Semrush\u2019s SEO checklist\" class=\"wp-image-3990 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/\/image10-3-689x1024.png 689w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image10-3-202x300.png 202w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image10-3-768x1141.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image10-3-1033x1536.png 1033w, https:\/\/beomniscient.com\/wp-content\/uploads\/\/image10-3.png 1345w\" data-sizes=\"(max-width: 689px) 100vw, 689px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/1024;\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.semrush.com\/blog\/seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>Semrush published updated checklists for 2024, and if you want to dive deeper into SEO, check out their <a href=\"https:\/\/www.semrush.com\/blog\/on-page-seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">On-Page SEO<\/a> and <a href=\"https:\/\/www.semrush.com\/blog\/off-page-seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Off-Page SEO<\/a> checklists. These will help you optimize your website, social media, and more if you\u2019re so inclined.<\/p>\n\n\n\n<p>Some experts also suggest writing on SEO-friendly topics but adding your own expert insights or unique perspectives to make the piece rank well for SEO while still creating thought leadership content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring success and refining your approach<\/h2>\n\n\n\n<p>Unfortunately, creating thought leadership content isn&#8217;t as cut and dry as just writing about your thoughts on a topic and calling it a day.<\/p>\n\n\n\n<p>Much like other content pieces, these also need to be reviewed, analyzed, and optimized (e.g., what if there\u2019s been a shift in the industry that no longer holds your previous opinion valid?).<\/p>\n\n\n\n<p>At this juncture, content optimization tools might become your best friend.&nbsp;<\/p>\n\n\n\n<p>For example, solutions like AccuRanker might become essential in tracking search engine results page (SERP) rankings and backlinks.<\/p>\n\n\n\n<p>In contrast, other AI-powered content generation and <a href=\"https:\/\/wordvice.ai\/proofreading\" target=\"_blank\" rel=\"noreferrer noopener\">proofreading tools<\/a> might become essential in actually producing and refining the content.<\/p>\n\n\n\n<p>Some tools might also help you analyze website traffic and determine how readers consume your content. With the help of these tools alone (and by keeping a finger on the pulse of industry trends), you\u2019ll be able to refine your approach and optimize your content performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Omniscient can help with your thought leadership strategy<\/h2>\n\n\n\n<p>Just to recap, in this blog, we discussed the benefits of creating thought leadership content, how to <a href=\"https:\/\/beomniscient.com\/services\/content-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">create such content<\/a> (with the help of a few expert insights), how to mix SEO and thought leadership content, as well as a few examples of companies that are killing it with their thought leadership strategy.<\/p>\n\n\n\n<p>While thought leadership content is <em>empowering<\/em>, it\u2019s also <em>challenging<\/em> to create.<\/p>\n\n\n\n<p>We know because we\u2019ve been there.&nbsp;<\/p>\n\n\n\n<p>If you\u2019d like Omniscient to create your thought leadership content so you can focus on other key business tasks, we\u2019re here to help. Simply <a href=\"https:\/\/beomniscient.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">fill out our form<\/a> and book a free strategy consultation.<\/p>\n\n\n\n<p>We look forward to hearing from you or reading your next thought leadership post. To your success!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/beomniscient.com\/content-strategy-course\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"535\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/3-1024x535.png\" alt=\"Content Strategy Course CTA\" class=\"wp-image-4380 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/3-1024x535.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/3-300x157.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/3-768x401.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/3-1536x803.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/3-2048x1070.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/535;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Explore the insights on SMEs on how to craft a distinct brand POV and create thought leadership content for your brand. [Omniscient Guide With Examples]<\/p>\n","protected":false},"author":31,"featured_media":3991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[137],"tags":[148],"wf_post_folders":[],"class_list":{"0":"post-3979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-thought-leadership","8":"tag-content-creation"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crafting a Distinct Brand POV: Strategies for Thought Leadership Content - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"Explore the insights on SMEs on how to craft a distinct brand POV and create thought leadership content for your brand. 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