{"id":4779,"date":"2024-07-31T08:00:00","date_gmt":"2024-07-31T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=4779"},"modified":"2024-07-31T08:00:08","modified_gmt":"2024-07-31T12:00:08","slug":"finn-mckenty","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/finn-mckenty\/","title":{"rendered":"Personal Branding, Online Visibility, and Belief Statements with Finn McKenty"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/5c92ccd4-881a-4d7e-b9a3-66cb890eecc3?dark=true\"><\/iframe>\n\n\n\n<p>The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marketing to becoming a successful content creator, offering advice on leveraging platforms like LinkedIn and YouTube effectively. The hosts and McKenty also touch on mental health, productivity, and the impact of online cynicism. They emphasize the importance of pragmatism in marketing and the power of being visible to seize opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building a strong personal brand requires visibility and understanding platform algorithms.<\/li>\n\n\n\n<li>Balancing artistic expression with commercial demands can be challenging but necessary for success.<\/li>\n\n\n\n<li>Visibility often leads to opportunities, even more than merit alone.<\/li>\n\n\n\n<li>Algorithms are proxies for audience feedback, emphasizing content that engages viewers.<\/li>\n\n\n\n<li>Pragmatism in marketing is crucial; idealism can hinder success.<\/li>\n\n\n\n<li>Personal branding on platforms like LinkedIn and YouTube involves tailoring content to fit platform norms and audience expectations.<\/li>\n\n\n\n<li>Understanding the incentives of the system and being adaptable can enhance marketing efforts.<\/li>\n\n\n\n<li>Mental health and productivity are important considerations for online creators.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/finnmckenty.com\/\">Finn McKenty website<\/a><\/li>\n\n\n\n<li>Connect with Finn McKenty on <a href=\"https:\/\/www.linkedin.com\/in\/finnmckenty\/\">LinkedIn<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time Stamps<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[00:00] Introduction<\/li>\n\n\n\n<li>[01:15] Finn McKenty\u2019s Background and Career Highlights<\/li>\n\n\n\n<li>[10:30] The Importance of Personal Branding<\/li>\n\n\n\n<li>[20:45] Navigating Algorithms and Audience Engagement<\/li>\n\n\n\n<li>[30:20] Balancing Art and Commerce<\/li>\n\n\n\n<li>[40:00] Mental Health and Productivity for Online Creators<\/li>\n\n\n\n<li>[50:15] Practical Tips for LinkedIn and YouTube Success<\/li>\n\n\n\n<li>[01:00:00] Final Thoughts and Takeaways<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the podcast The conversation covers various topics related&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-4779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personal Branding, Online Visibility, and Belief Statements with Finn McKenty - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"Finn McKenty shares personal branding and marketing insights, discussing visibility, algorithms, and balancing artistic expression with commercial demands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/finn-mckenty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding, Online Visibility, and Belief Statements with Finn McKenty\" \/>\n<meta property=\"og:description\" content=\"Listen to the podcast The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/finn-mckenty\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T12:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Personal-Branding-Online-Visibility-and-Belief-Statements-with-Finn-McKenty.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Birkett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Birkett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/finn-mckenty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/finn-mckenty\\\/\"},\"author\":{\"name\":\"Alex Birkett\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/163f626994fa8a754f56bc9bdf747249\"},\"headline\":\"Personal Branding, Online Visibility, and Belief Statements with Finn McKenty\",\"datePublished\":\"2024-07-31T12:00:00+00:00\",\"dateModified\":\"2024-07-31T12:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/finn-mckenty\\\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/finn-mckenty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Personal-Branding-Online-Visibility-and-Belief-Statements-with-Finn-McKenty.png\",\"articleSection\":[\"Podcast\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/finn-mckenty\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/finn-mckenty\\\/\",\"name\":\"Personal Branding, Online Visibility, and Belief Statements with Finn McKenty - 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