{"id":4821,"date":"2024-08-07T08:00:00","date_gmt":"2024-08-07T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=4821"},"modified":"2024-08-07T08:00:21","modified_gmt":"2024-08-07T12:00:21","slug":"category-domination-in-seo-and-why-focusing-on-inputs-is-underrated","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\/","title":{"rendered":"Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/1d6ea945-a3e2-48b8-9756-d5b6e8b4dd5a?dark=true\"><\/iframe>\n\n\n\n<p>The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation building, reaching escape velocity, and expansion. The hosts share insights on the challenges of in-house versus agency work, the necessity of adapting strategies, and the importance of continuous alignment with clients. They emphasize the need for regular evaluation of strategies and the ability to pivot based on changing circumstances and feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on inputs and strategies rather than just outcomes to understand and address issues in SEO.<\/li>\n\n\n\n<li>Building a strong foundation is crucial before aiming for higher stages of SEO success.<\/li>\n\n\n\n<li>Regularly reevaluate and adapt strategies based on feedback and changing circumstances.<\/li>\n\n\n\n<li>Align with clients and stakeholders to ensure mutual understanding and agreement on strategies.<\/li>\n\n\n\n<li>Understand the balance between short-term adjustments and long-term strategic goals in SEO.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Allie Decker on <a href=\"https:\/\/www.linkedin.com\/in\/alliecdecker\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/alliecdecker?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time Stamps<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[00:00] Introduction<\/li>\n\n\n\n<li>[01:30] Importance of Focusing on Inputs<\/li>\n\n\n\n<li>[10:45] Framework for Organic Growth and SEO<\/li>\n\n\n\n<li>[20:15] Challenges of In-House vs. Agency Work<\/li>\n\n\n\n<li>[30:00] Regular Evaluation and Adapting Strategies<\/li>\n\n\n\n<li>[40:25] Aligning with Clients and Stakeholders<\/li>\n\n\n\n<li>[50:10] Balancing Short-Term Adjustments with Long-Term Goals<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the podcast The conversation revolves around the importance&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-4821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"The hosts discuss focusing on inputs rather than outcomes in SEO, sharing frameworks for organic growth and the stages of SEO program development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated\" \/>\n<meta property=\"og:description\" content=\"Listen to the podcast The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-07T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T12:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Kitchen-Side-Category-Domination-in-SEO-and-Why-Focusing-on-Inputs-is-Underrated.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Khim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Khim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\\\/\"},\"author\":{\"name\":\"David Khim\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/c589a59253936063f61c1858dd52c115\"},\"headline\":\"Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated\",\"datePublished\":\"2024-08-07T12:00:00+00:00\",\"dateModified\":\"2024-08-07T12:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\\\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Kitchen-Side-Category-Domination-in-SEO-and-Why-Focusing-on-Inputs-is-Underrated.png\",\"articleSection\":[\"Podcast\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/category-domination-in-seo-and-why-focusing-on-inputs-is-underrated\\\/\",\"name\":\"Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated - 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