{"id":5231,"date":"2024-12-02T11:39:44","date_gmt":"2024-12-02T16:39:44","guid":{"rendered":"https:\/\/beomniscient.com\/?p=5231"},"modified":"2026-03-19T10:49:01","modified_gmt":"2026-03-19T14:49:01","slug":"the-new-frontier-of-seo","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/","title":{"rendered":"The New Frontier of SEO"},"content":{"rendered":"\n

For a long time, working in organic growth felt a bit… predictable.<\/p>\n\n\n\n

Sure, there were occasional algorithm updates or shiny new tools, but the fundamentals didn\u2019t really change. Build a content playbook. Target keywords. Win backlinks. Optimize for search intent.<\/p>\n\n\n\n

It was comforting, in a way\u2014a sense that you could follow the rules and see the results.<\/p>\n\n\n\n

Marketers were often locked into a cycle of creating content for each other\u2014long, sprawling guides that were admired within the industry but rarely connected meaningfully with the customers they were supposed to serve. <\/p>\n\n\n\n

It felt like we were trapped in a self-congratulatory echo chamber<\/a>, what I\u2019ve called SEO\u2019s version of the peacock\u2019s tail\u2014all flash, little function. A maladaptive Fisherian Runaway<\/a> triggered by a constant cat-and-mouse game with Google as well as competitors running the same playbook. <\/p>\n\n\n\n

Now, everything\u2019s changed.<\/p>\n\n\n\n

We\u2019re standing on the edge of a new frontier, one where the old rules don\u2019t apply and the possibilities feel limitless. Chaos is a ladder\u2014and for those of us willing to embrace it, this is the most exciting moment to work in organic growth.<\/p>\n\n\n\n

Why This Moment Feels Different<\/strong><\/h2>\n\n\n\n

There was a time, not so long ago, when success in SEO meant following the playbook. Brian Dean\u2019s skyscraper technique. HubSpot\u2019s endless stream of ultimate guides. You could win by simply building bigger, flashier, more comprehensive content.<\/p>\n\n\n\n

But in that frenzy to outrank competitors, something got lost.<\/p>\n\n\n\n

Marketers stopped thinking about what their ICPs actually cared about.<\/p>\n\n\n\n

Content became more about the vanity metric of traffic than about driving revenue or solving customer problems. And slowly, it stopped working.<\/p>\n\n\n\n

You\u2019ve probably noticed this shift yourself.<\/p>\n\n\n\n

The \u201ctraffic trap<\/a>\u201d we\u2019ve been talking about for years has become impossible to ignore. Traffic alone isn\u2019t enough\u2014not for investors, not for leadership, and not for real growth.<\/p>\n\n\n\n

And as AI strips away irrelevant TOFU traffic – the proverbial tide washing out – we’re left with the possibly unnerving truth that this traffic never mattered anyway. Many are seeing leads staying the same or increasing despite these drops.<\/p>\n\n\n\n

Incremental revenue and qualified pipeline have become the only KPIs that matter, as they always should have been.<\/p>\n\n\n\n

At the same time, consumer behavior has fundamentally shifted, accelerated by AI\u2019s rapid adoption as well as the rise of new platforms and social sites for information and commercial discovery. Search is no longer about broad keywords or static roadmaps.<\/p>\n\n\n\n

When I use ChatGPT to find information<\/a>, I\u2019m not typing in \u201ccontent marketing\u201d or \u201cSEO<\/a>.\u201d I\u2019m asking very specific, personal questions. I\u2019m looking for tailored solutions, not generic advice.<\/p>\n\n\n\n

That change in behavior demands a new way of thinking about organic growth.<\/p>\n\n\n\n

Why This Feels Like the New Frontier<\/strong><\/h2>\n\n\n\n

As a history buff, specifically one focused on Cold War history, I really, really struggled not to do what I wanted to do in this newsletter, which was just rewrite JFK\u2019s new frontier speech, but with SEO sprinkled in… <\/p>\n\n\n\n

\u201cToday, we stand at the edge of a new frontier\u2014not unexplored lands or distant planets, but the way businesses grow and thrive in a digital-first world. This frontier is SEO, and it’s undergoing a seismic shift.\u201d<\/p>\n\n\n\n

This was me writing this:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

You\u2019re welcome. <\/p>\n\n\n\n

This moment reminds me of the stories I used to hear about the early days of paid social or even the dawn of Google Ads. Back when platforms were new and untested, and arbitrage opportunities felt endless. I used to envy those moments. Now, I think we\u2019re living through one of them ourselves.<\/p>\n\n\n\n

But unlike those past moments, this isn\u2019t just a short-term arbitrage play. It\u2019s deeper than that. It\u2019s a chance to rebuild from the ground up. The shift isn\u2019t just technological\u2014it\u2019s psychological. The customer journey itself is changing, and with it, so are the ways we approach organic growth.<\/p>\n\n\n\n

That\u2019s why I\u2019m excited.<\/p>\n\n\n\n

I don\u2019t want to just follow the rules. I want to write them.<\/p>\n\n\n\n

What Comes Next<\/strong><\/h2>\n\n\n\n

So, what does this look like in practice?<\/p>\n\n\n\n

For starters, it means getting back to the basics\u2014the real basics. Talking to your customers. Listening to their pain points. Synthesizing insights from sales calls, customer interviews, and search data. Using AI not to churn out more listicles, but to help streamline the messy, beautiful work of understanding what your audience actually<\/em> needs.<\/p>\n\n\n\n

And maybe most importantly, it means letting go of old assumptions.<\/p>\n\n\n\n

For years, keywords have been the foundation of SEO strategy. But what if they\u2019re just one input among many? What if they\u2019re not the starting point at all? Instead of asking, \u201cHow do I rank for this term?\u201d we should be asking, \u201cHow do I solve this problem?\u201d The answers won\u2019t come from a roadmap or a guide\u2014they\u2019ll come from experimentation, from paying attention to the flux and adapting in real time.<\/p>\n\n\n\n

I\u2019ll be honest: it\u2019s hard. It\u2019s messy. It\u2019s uncertain.<\/p>\n\n\n\n

But it\u2019s also thrilling.<\/p>\n\n\n\n

Flux and chaos always create opportunity. If you\u2019re in organic growth, this is your moment. The dust hasn\u2019t settled yet\u2014and that means you get to shape what comes next.<\/p>\n\n\n\n

Actually, I’m curious, are you excited right now? Hit reply and let me know\u2014I\u2019d love to hear your thoughts (and possibly chat with you \/ get you on our podcast).<\/p>\n\n\n\n

<\/p>\n\n\n\n

Want more insights like this? Subscribe to our <\/a>Field <\/a>Notes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

For a long time, working in organic growth felt a…<\/p>\n","protected":false},"author":3,"featured_media":6658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[184,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-5231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-field-notes","8":"category-seo"},"yoast_head":"\nThe New Frontier of SEO - Omniscient Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Frontier of SEO\" \/>\n<meta property=\"og:description\" content=\"For a long time, working in organic growth felt a bit... predictable. Sure, there were occasional algorithm updates or shiny new tools, but the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-02T16:39:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T14:49:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Field-Notes-104_-the-new-frontier-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Birkett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Birkett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/\"},\"author\":{\"name\":\"Alex Birkett\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/163f626994fa8a754f56bc9bdf747249\"},\"headline\":\"The New Frontier of SEO\",\"datePublished\":\"2024-12-02T16:39:44+00:00\",\"dateModified\":\"2026-03-19T14:49:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/\"},\"wordCount\":946,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Field-Notes-104_-the-new-frontier-1.png\",\"articleSection\":[\"Field Notes\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/\",\"name\":\"The New Frontier of SEO - Omniscient Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Field-Notes-104_-the-new-frontier-1.png\",\"datePublished\":\"2024-12-02T16:39:44+00:00\",\"dateModified\":\"2026-03-19T14:49:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Field-Notes-104_-the-new-frontier-1.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Field-Notes-104_-the-new-frontier-1.png\",\"width\":1536,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/the-new-frontier-of-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The New Frontier of SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/163f626994fa8a754f56bc9bdf747249\",\"name\":\"Alex Birkett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g\",\"caption\":\"Alex Birkett\"},\"description\":\"Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in New York City with his dog Biscuit.\",\"sameAs\":[\"http:\\\/\\\/beomniscient.com\"],\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/alexbirkett\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The New Frontier of SEO - Omniscient Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/","og_locale":"en_US","og_type":"article","og_title":"The New Frontier of SEO","og_description":"For a long time, working in organic growth felt a bit... predictable. Sure, there were occasional algorithm updates or shiny new tools, but the","og_url":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/","og_site_name":"Omniscient Digital","article_published_time":"2024-12-02T16:39:44+00:00","article_modified_time":"2026-03-19T14:49:01+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/Field-Notes-104_-the-new-frontier-1.png","type":"image\/png"}],"author":"Alex Birkett","twitter_card":"summary_large_image","twitter_creator":"@beomniscient_","twitter_site":"@beomniscient_","twitter_misc":{"Written by":"Alex Birkett","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/"},"author":{"name":"Alex Birkett","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/163f626994fa8a754f56bc9bdf747249"},"headline":"The New Frontier of SEO","datePublished":"2024-12-02T16:39:44+00:00","dateModified":"2026-03-19T14:49:01+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/"},"wordCount":946,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Field-Notes-104_-the-new-frontier-1.png","articleSection":["Field Notes","SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/","url":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/","name":"The New Frontier of SEO - Omniscient Digital","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Field-Notes-104_-the-new-frontier-1.png","datePublished":"2024-12-02T16:39:44+00:00","dateModified":"2026-03-19T14:49:01+00:00","breadcrumb":{"@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/Field-Notes-104_-the-new-frontier-1.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Field-Notes-104_-the-new-frontier-1.png","width":1536,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/blog\/the-new-frontier-of-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"The New Frontier of SEO"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/163f626994fa8a754f56bc9bdf747249","name":"Alex Birkett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g","caption":"Alex Birkett"},"description":"Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in New York City with his dog Biscuit.","sameAs":["http:\/\/beomniscient.com"],"url":"https:\/\/beomniscient.com\/blog\/author\/alexbirkett\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/5231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=5231"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/5231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/6658"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=5231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/categories?post=5231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/tags?post=5231"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_post_folders?post=5231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}