{"id":5592,"date":"2025-03-19T08:00:00","date_gmt":"2025-03-19T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=5592"},"modified":"2025-03-19T08:00:10","modified_gmt":"2025-03-19T12:00:10","slug":"molly-st-louis-mosaicgroupmedia","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/","title":{"rendered":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/54c04ba5-1eb5-4f92-8cf6-52359105c5fa?dark=true\"><\/iframe>\n\n\n\n<p>In this episode of <em>The Long Game <\/em>Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to craft bold marketing initiatives, the changing landscape of PR, and why video remains an underutilized asset in B2B. They also dive into thought leadership, media trends, and how brands can build credibility in a noisy digital world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creativity in B2B Marketing:<\/strong> Borrowing storytelling techniques from entertainment can make B2B content more engaging.<\/li>\n\n\n\n<li><strong>The Changing Role of PR:<\/strong> Traditional media placements are less impactful today, requiring an integrated, multi-channel approach.<\/li>\n\n\n\n<li><strong>Why Video is Underutilized in B2B:<\/strong> Despite its effectiveness, many brands still hesitate to invest in high-quality video content.<\/li>\n\n\n\n<li><strong>Thought Leadership is Not Just About Visibility:<\/strong> It\u2019s about offering unique perspectives, not just repeating industry trends.<\/li>\n\n\n\n<li><strong>Earned Media vs. Owned Media:<\/strong> Press mentions help credibility, but companies must distribute and repurpose coverage for real impact.<\/li>\n\n\n\n<li><strong>Micro-Audiences Over Virality:<\/strong> Niche content that resonates with the right people is often more valuable than mass exposure.<\/li>\n\n\n\n<li><strong>Pattern Recognition in Marketing:<\/strong> Leveraging data and customer insights can help brands make better creative decisions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with Molly St. Louis by visiting <a href=\"http:\/\/mosaicgroupmedia.com\">Mosaic Group Media<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time Stamps<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[00:00]<\/strong> Introduction to Molly St. Louis and her marketing journey<\/li>\n\n\n\n<li><strong>[06:30]<\/strong> The intersection of theater, journalism, and marketing creativity<\/li>\n\n\n\n<li><strong>[12:45]<\/strong> How B2B brands can become better storytellers<\/li>\n\n\n\n<li><strong>[19:10]<\/strong> Why traditional PR is no longer enough for brand awareness<\/li>\n\n\n\n<li><strong>[25:30]<\/strong> The impact of video in modern B2B marketing<\/li>\n\n\n\n<li><strong>[33:20]<\/strong> Thought leadership: What it really means and how to do it right<\/li>\n\n\n\n<li><strong>[41:15]<\/strong> Micro-audiences vs. viral content: Reaching the right people<\/li>\n\n\n\n<li><strong>[49:40]<\/strong> Lessons from media and entertainment that apply to marketing<\/li>\n\n\n\n<li><strong>[56:20]<\/strong> How companies can use data to craft better campaigns<\/li>\n\n\n\n<li><strong>[01:02:45]<\/strong> Final thoughts on the evolution of marketing strategy<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the Podcast In this episode of The Long&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-5592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"Molly St. Louis shares insights on creativity in B2B marketing, the power of storytelling, PR strategies, and why video is an underutilized asset in content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns\" \/>\n<meta property=\"og:description\" content=\"Listen to the Podcast In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T12:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Birkett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Birkett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/\"},\"author\":{\"name\":\"Alex Birkett\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/163f626994fa8a754f56bc9bdf747249\"},\"headline\":\"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns\",\"datePublished\":\"2025-03-19T12:00:00+00:00\",\"dateModified\":\"2025-03-19T12:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/\"},\"wordCount\":358,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png\",\"articleSection\":[\"Podcast\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/\",\"name\":\"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns - Omniscient Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png\",\"datePublished\":\"2025-03-19T12:00:00+00:00\",\"dateModified\":\"2025-03-19T12:00:10+00:00\",\"description\":\"Molly St. Louis shares insights on creativity in B2B marketing, the power of storytelling, PR strategies, and why video is an underutilized asset in content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png\",\"width\":1536,\"height\":864,\"caption\":\"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/molly-st-louis-mosaicgroupmedia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/163f626994fa8a754f56bc9bdf747249\",\"name\":\"Alex Birkett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g\",\"caption\":\"Alex Birkett\"},\"description\":\"Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in New York City with his dog Biscuit.\",\"sameAs\":[\"http:\\\/\\\/beomniscient.com\"],\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/alexbirkett\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns - Omniscient Digital","description":"Molly St. Louis shares insights on creativity in B2B marketing, the power of storytelling, PR strategies, and why video is an underutilized asset in content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/","og_locale":"en_US","og_type":"article","og_title":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns","og_description":"Listen to the Podcast In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with","og_url":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/","og_site_name":"Omniscient Digital","article_published_time":"2025-03-19T12:00:00+00:00","article_modified_time":"2025-03-19T12:00:10+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png","type":"image\/png"}],"author":"Alex Birkett","twitter_card":"summary_large_image","twitter_creator":"@beomniscient_","twitter_site":"@beomniscient_","twitter_misc":{"Written by":"Alex Birkett","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/"},"author":{"name":"Alex Birkett","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/163f626994fa8a754f56bc9bdf747249"},"headline":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns","datePublished":"2025-03-19T12:00:00+00:00","dateModified":"2025-03-19T12:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/"},"wordCount":358,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png","articleSection":["Podcast","SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/","url":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/","name":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns - Omniscient Digital","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png","datePublished":"2025-03-19T12:00:00+00:00","dateModified":"2025-03-19T12:00:10+00:00","description":"Molly St. Louis shares insights on creativity in B2B marketing, the power of storytelling, PR strategies, and why video is an underutilized asset in content.","breadcrumb":{"@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Molly-St.-Louis-on-Creativity-Theatrical-Storytelling-and-Bold-Campaigns.png","width":1536,"height":864,"caption":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns"},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/blog\/molly-st-louis-mosaicgroupmedia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/163f626994fa8a754f56bc9bdf747249","name":"Alex Birkett","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07b808448289ce5daa066c5342411afd1cf0b4a8b3a2d2dccdfd176b44fb940c?s=96&d=mm&r=g","caption":"Alex Birkett"},"description":"Alex is a co-founder of Omniscient Digital. He loves experimentation, building things, and adventurous sports (scuba diving, skiing, and jiu jitsu primarily). He lives in New York City with his dog Biscuit.","sameAs":["http:\/\/beomniscient.com"],"url":"https:\/\/beomniscient.com\/blog\/author\/alexbirkett\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/5592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=5592"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/5592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/5593"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=5592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/categories?post=5592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/tags?post=5592"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_post_folders?post=5592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}