{"id":5916,"date":"2025-06-04T08:00:00","date_gmt":"2025-06-04T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=5916"},"modified":"2025-06-04T08:00:36","modified_gmt":"2025-06-04T12:00:36","slug":"erik-episcopo-wiz","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/erik-episcopo-wiz\/","title":{"rendered":"Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/0a316e7e-1a11-4d1a-86a2-871dd774a749?dark=true\"><\/iframe>\n\n\n\n<p>In this episode of <em>The Long Game <\/em>Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a \u201csuper IC,\u201d how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>From Craigslist to Cloud Security:<\/strong> Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content\u2014and now runs enterprise SEO at Wiz.<\/li>\n\n\n\n<li><strong>What Makes a Super IC:<\/strong> Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.<\/li>\n\n\n\n<li><strong>Hiring for AI Fluency:<\/strong> Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.<\/li>\n\n\n\n<li><strong>SEO Workflows at Scale:<\/strong> At Wiz, Erik scaled content from day one\u2014launching engines, refreshing content, and coordinating localization at speed.<\/li>\n\n\n\n<li><strong>Early Career Lessons from Link Building:<\/strong> Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.<\/li>\n\n\n\n<li><strong>The Value of Scrappiness:<\/strong> A past filled with \u201cgray hat\u201d tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.<\/li>\n\n\n\n<li><strong>Learning &gt; Stagnation:<\/strong> A guiding principle for Erik is: if you&#8217;re not learning or growing, it&#8217;s time to move\u2014and that&#8217;s fueled his career pivots.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/www.wiz.io\">Wiz<\/a> and its <a href=\"https:\/\/www.wiz.io\/academy\/what-is-a-cloud-native-application-protection-platform-cnapp\">Cloud Native Application Protection Platforms page<\/a><\/li>\n\n\n\n<li>Connect with Erik Episcopo on<a href=\"https:\/\/www.linkedin.com\/in\/erik-episcopo\/\"> LinkedIn<\/a><\/li>\n\n\n\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time Stamps<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[00:00]<\/strong> Intro to Erik Episcopo and his role at Wiz<\/li>\n\n\n\n<li><strong>[04:30]<\/strong> Wiz\u2019s Google acquisition and SEO at warp speed<\/li>\n\n\n\n<li><strong>[08:45]<\/strong> AI in hiring: what Erik looks for in SEO candidates<\/li>\n\n\n\n<li><strong>[15:12]<\/strong> The \u201cSuper IC\u201d mindset and how to move fast with AI<\/li>\n\n\n\n<li><strong>[20:20]<\/strong> Taroko Software: scrappy SEO incubator in Taiwan<\/li>\n\n\n\n<li><strong>[26:30]<\/strong> Persona-driven link building and HARO wins<\/li>\n\n\n\n<li><strong>[32:10]<\/strong> Domination in resume and wedding dress SEO<\/li>\n\n\n\n<li><strong>[36:45]<\/strong> Transitioning from teaching to tech via Craigslist<\/li>\n\n\n\n<li><strong>[42:00]<\/strong> Lessons from Taiwan: growth mindset and risk-taking<\/li>\n\n\n\n<li><strong>[48:20]<\/strong> Navigating uncertainty and leaning into experimentation<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the Podcast In this episode of The Long&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-5916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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