{"id":5922,"date":"2025-06-10T13:43:41","date_gmt":"2025-06-10T17:43:41","guid":{"rendered":"https:\/\/beomniscient.com\/?p=5922"},"modified":"2026-05-23T06:30:10","modified_gmt":"2026-05-23T10:30:10","slug":"ai-reshaping-link-building-survey","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/ai-reshaping-link-building-survey\/","title":{"rendered":"How AI Is Reshaping Link Building in 2025 [Survey]"},"content":{"rendered":"\n<p>We surveyed 105 professionals\u2014link builders, SEOs, digital PRs, and marketing leaders\u2014across 21 countries to understand how they&#8217;re using AI in link-building and outreach workflows in 2025. The data we gathered isn&#8217;t theoretical. It&#8217;s what\u2019s happening right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights&nbsp;<\/h2>\n\n\n\n<p>Let\u2019s zoom out and highlight some of the juiciest findings first\u2014the kind you\u2019ll want to screenshot for your next team meeting.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Highlightsv8-768x1024.png\" alt=\"Highlights\" class=\"wp-image-5975 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Highlightsv8-768x1024.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/Highlightsv8-225x300.png 225w, https:\/\/beomniscient.com\/wp-content\/uploads\/Highlightsv8-1152x1536.png 1152w, https:\/\/beomniscient.com\/wp-content\/uploads\/Highlightsv8-1536x2048.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/Highlightsv8.png 1728w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Survey snapshot: Who we heard from<\/h2>\n\n\n\n<p>We polled 105 respondents across 21 countries to get a global view of how AI is shaping link building today.&nbsp;<\/p>\n\n\n\n<p>Just over half (50.48%) came from Pakistan, a booming SEO market with fast AI adoption. India followed at 16.19%, and the US rounded out the top three at 5.71%\u2014a smaller slice, but often one with a bigger budget.&nbsp;<\/p>\n\n\n\n<p>SEO is no longer limited to San Francisco or London. It&#8217;s distributed worldwide and gaining momentum in places you might not expect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industries in the mix&nbsp;<\/h3>\n\n\n\n<p>AI in link building isn\u2019t just a SaaS or SEO thing anymore. It&#8217;s crossing industry lines, showing up in sectors where, just five years ago, most teams were still building links manually (if at all).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SaaS<\/strong> led the pack, accounting for 28% of participants. No surprise there since SaaS companies live and breathe <a href=\"https:\/\/beomniscient.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">organic growth<\/a>, and <a href=\"https:\/\/beomniscient.com\/services\/link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building<\/a> is baked into their DNA.<\/li>\n\n\n\n<li><strong>Marketing pros<\/strong> and people who manage <strong>various industries<\/strong> came in next, at 12% and 11% respectively \u2014also not a shock since they&#8217;re typically juggling multiple clients and wearing ten hats.<\/li>\n\n\n\n<li>After that, it was a tight cluster: <strong>tech<\/strong> (9%), <strong>B2B<\/strong> (5%), and <strong>health, design, and IT<\/strong>, each around 3%. A diverse bunch, but all hungry for quality backlinks.<\/li>\n<\/ul>\n\n\n\n<p>The long tail was full of surprises. We expected FinTech, AI, and cybersecurity to be using AI-assisted link building\u2014but we also saw restoration, gambling, law, home services, food, and a dozen others we never would&#8217;ve predicted. And yet, here they are.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23553601\/embed#?secret=KCIEdX2qMc\" data-secret=\"KCIEdX2qMc\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Roles everyone holds<\/h3>\n\n\n\n<p>Naturally, most people using AI in link building are the link builders themselves\u201465% of our respondents. These folks are elbow-deep in outreach lists and inbox tools every day.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Another 24% are <strong>SEO specialists<\/strong>, likely toggling between Semrush and GPT prompts to tackle site audits and tweak title tags.&nbsp;<\/li>\n\n\n\n<li>Just 4% come from <strong>digital PR<\/strong>, which tracks, given how underutilized that channel still is in this space.<\/li>\n\n\n\n<li>The remaining 8% are a mixed bag of <strong>content marketers, marketing directors, and VP-level execs<\/strong>. Even if some of those people really shouldn&#8217;t be writing email copy, they&#8217;re definitely approving the budget for the tools that do.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23674255\/embed#?secret=cJMR7HnniM\" data-secret=\"cJMR7HnniM\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Years in the game&nbsp;<\/h3>\n\n\n\n<p>Most people we heard from are still early in their careers\u2014but not brand new.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over half (57%) have been in their field for <strong>1 to 3 years<\/strong>, sharpening their skills as AI tools exploded onto the scene.&nbsp;<\/li>\n\n\n\n<li>Another 25% have <strong>4 to 6 years<\/strong> under their belts. They remember the pre-AI days but now operate in this hybrid era.&nbsp;<\/li>\n\n\n\n<li>And 10% are seasoned veterans with <strong>7+ years<\/strong> of experience, while 9% are just getting started.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>What&#8217;s this tell us? Not a lot. Sometimes data is context-setting, not insight-generating. That&#8217;s what we&#8217;ve got here\u2014basic demographics and nothing more.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23553798\/embed#?secret=r6mZuvBYAr\" data-secret=\"r6mZuvBYAr\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tool stacks shift across teams<\/h2>\n\n\n\n<p>AI is everywhere in link building and outreach, but not everyone\u2019s using it the same way. Different strategies mean different priorities, different pain points, and different tool stacks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link builders embrace experimentation&nbsp;<\/h3>\n\n\n\n<p>Link builders don&#8217;t just dabble in AI\u2014they mainline it. They&#8217;re tactical, volume-driven, and laser-focused. They rely on a grab bag of tools that prove AI&#8217;s the new link building intern.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT<\/strong> leads the charge, with 58.1% using it like a second brain.&nbsp;<\/li>\n\n\n\n<li><strong>Ahrefs<\/strong> (33.33%) and <strong>Semrush <\/strong>(31.43%) aren\u2019t far behind, pulling double duty as SEO sidekicks and outreach engines.&nbsp;<\/li>\n\n\n\n<li><strong>Gemini\u2019s<\/strong> carving out a respectable niche (19.05%), while <strong>Claude<\/strong> (6.67%) and <strong>Perplexity <\/strong>(3.81%) sit at the fringes\u2014more indie AI than industry staple.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A small slice is poking around in<strong> Deepseek, Copilot, Grok, Monica.im, Moz, SmallSEOTool, and Copyleaks<\/strong>, all hovering under 1%.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23576697\/embed#?secret=UcNYWs2RfD\" data-secret=\"UcNYWs2RfD\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SEOs favor a strategic approach<\/h3>\n\n\n\n<p>SEO specialists are using AI for insight instead of output. They\u2019re cautious, analytical, and focused on precision over scale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT <\/strong>tops the list at 84%, but for strategy more than speed.&nbsp;<\/li>\n\n\n\n<li><strong>Semrush<\/strong> (68%) and <strong>Ahrefs (<\/strong>64%) are obvious go-to&#8217;s for day-to-day tasks, with <strong>Gemini <\/strong>and <strong>Claude<\/strong> for exploration and ideation.&nbsp;<\/li>\n\n\n\n<li><strong>Perplexity<\/strong> (20%) and <strong>Deepseek <\/strong>(4%) are still mostly under the radar\u2014good for quick research or experimentation but not yet essential.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23674401\/embed#?secret=4Pz1SANiWF\" data-secret=\"4Pz1SANiWF\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Content marketers care about speed &amp; scale&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Content marketers use AI to crank out copy and personalize outreach\u2014blending scale (like link builders) with strategic insight (like SEOs)\u2014through a content-first lens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% use <strong>ChatGPT<\/strong>, but <strong>Ahrefs<\/strong> (66%) and <strong>Semrush<\/strong> (66%) are also in heavy rotation for keyword research and optimization.<\/li>\n\n\n\n<li><strong>Claude<\/strong> (33%) and <strong>Perplexit<\/strong>y (33%) help shape outlines, ideas, and messaging.<\/li>\n\n\n\n<li>Write-in comments pointed to <strong>Pitchbox <\/strong>and <strong>Jasper <\/strong>for quickly turning briefs into polished assets.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23576932\/embed#?secret=6X4W2rxJ3O\" data-secret=\"6X4W2rxJ3O\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Digital PRs want pitches plus polish&nbsp;<\/h3>\n\n\n\n<p>Let\u2019s be honest: a decent pitch gets you in the door. A polished, compelling, grammatically airtight pitch? That gets you published.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Everyone\u2019s using <strong>ChatGPT<\/strong> and <strong>Ahrefs<\/strong>\u2014literally 100% of digital PR pros in our sample. So if you\u2019re not, you\u2019re behind. ChatGPT is the brainstorming engine, Ahrefs is the validation layer. No surprise there.<\/li>\n\n\n\n<li>Then we\u2019ve got the second-tier crew\u2014tools like <strong>Perplexity<\/strong>, <strong>Google Gemini<\/strong>, and <strong>Quillbot<\/strong>\u2014each clocking in at 66.67%. These are the AI companions for fleshing out angles, refining copy, and paraphrasing with some flair. Basically, the polish before it hits the pitch.<\/li>\n\n\n\n<li>Trailing at 33.33% are <strong>Grammarly<\/strong>, <strong>SEMrush<\/strong>, and <strong>Copilot<\/strong>. These feel more like specialty players\u2014Grammarly for nailing tone and grammar, SEMrush for deep SEO dives, and Copilot when you want AI baked into your workflow without bouncing between tools.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23675889\/embed#?secret=LC1ZvRPm9A\" data-secret=\"LC1ZvRPm9A\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing directors prioritize consistency &amp; ROI<\/h3>\n\n\n\n<p>Marketing directors are here for AI, but only when it meets their standards for cost, quality, and accuracy. Anything that doesn&#8217;t boost ROI, improve team efficiency, and maintain brand voice is a non-starter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their go-to stack reflects that mindset: every single one uses <strong>ChatGPT<\/strong> (100%).<\/li>\n\n\n\n<li>Adoption drops by half for <strong>Ahrefs<\/strong> (50%) and down to 25% for <strong>Semrush, Frase, and Grammarly<\/strong>\u2014showing a clear preference for strategy, precision, and editorial consistency over volume-driven hacks.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23576967\/embed#?secret=dYQbPUf8yP\" data-secret=\"dYQbPUf8yP\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Everyone\u2019s using AI, but what they&#8217;re using it for tells the real story. Link builders chase speed, and SEOs look for accuracy. Content marketers focus on outputs at scale, whereas PR teams care about tone and credibility. And marketing leaders? They want performance, but not at the expense of brand integrity.&nbsp;<\/p>\n\n\n\n<p>These role-based nuances are what turn AI from a generic tool into a strategic engine. It\u2019s not just cutting out manual work, it&#8217;s shifting how teams actually get things done.<\/p>\n\n\n\n<p>This shift matters beyond rankings too, especially for <a href=\"https:\/\/athenahq.ai\/resources\/generative-search-optimization-next-era-of-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative search optimization<\/a>, where link building and digital PR help your brand earn authoritative mentions that AI answers can pull from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-daily-habits-vary-by-role\">Daily habits vary by role<\/h2>\n\n\n\n<p>AI use isn\u2019t evenly distributed across roles, but the gaps aren&#8217;t as wide as you might expect. For some, it&#8217;s become a daily essential. For others, it&#8217;s still more of a situational helper. Frequency reveals a lot about how deeply embedded it is in your workflows.<\/p>\n\n\n\n<p><strong>Digital PRs<\/strong> are still testing the waters, with the smallest share of daily use (25%) and the largest segments using it a few times a week (50%) or never (25%).&nbsp;<\/p>\n\n\n\n<p><strong>\u200b\u200bMarketing directors<\/strong> lead the pack in consistency, with 100% using AI every single day. For them, it\u2019s not just a productivity tool; it\u2019s part of the playbook.<\/p>\n\n\n\n<p><strong>SEO specialists<\/strong> are solidly in second at 72% daily use, leaning on it for behind-the-scenes tasks like audits, content planning, and SERP analysis.<\/p>\n\n\n\n<p><strong>Link builder<\/strong>s are on their heels at 70.6% daily, which makes sense since they&#8217;re sometimes sending a dozen outreach emails in a single sitting.&nbsp;<\/p>\n\n\n\n<p><strong>Content marketers<\/strong> aren\u2019t far behind, with 66.7% using it every day to scale personalization and speed content creation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23573661\/embed#?secret=fiE9ejPvpA\" data-secret=\"fiE9ejPvpA\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Experience influences adoption&nbsp;<\/h2>\n\n\n\n<p>Regardless of how long you&#8217;ve been at it, there&#8217;s at least a 60% chance you&#8217;re using AI every day. But here&#8217;s the twist: As experience grows, regular use drops. Is that a reflection of skill or skepticism? We&#8217;ll let you be the judge.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>newest link builders<\/strong> are the most enthusiastic adopters\u2014100% of those with less than a year of experience use AI at least a few times a week.&nbsp;<\/li>\n\n\n\n<li>The <strong>most seasoned pros<\/strong> (7+ years) are the most cautious, with 20% saying they never use it at all.<\/li>\n\n\n\n<li>The <strong>middle groups<\/strong> show the transition clearly: 76.7% of those with 1\u20133 years mirror the daily enthusiasm of newcomers, while those with 4\u20136 years have the second-highest rates of avoiding it altogether at 7.7% never.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23674768\/embed#?secret=hyGxZvknyR\" data-secret=\"hyGxZvknyR\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The AI tool stack: What\u2019s actually being used<\/h2>\n\n\n\n<p>Not all AI platforms are created equal, and a few are clearly running the show.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT <\/strong>is the undisputed champion at 88.6%. It\u2019s a Swiss Army knife for drafting outreach emails, summarizing articles, and rewriting the same sentence five times until it finally sounds human.<\/li>\n\n\n\n<li><strong>Ahrefs<\/strong> comes in strong at 57.1%\u2014still the go-to for vetting a site, spying on competitors, and mapping backlink profiles.<\/li>\n\n\n\n<li><strong>Semrush <\/strong>rounds out the top three at 51.4%. It&#8217;s especially beloved by SEO specialists who want deep analytics, comprehensive keyword strategies, and a shiny dashboard for reporting to the boss.<\/li>\n<\/ul>\n\n\n\n<p>Other tools gaining traction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gemini<\/strong> (27.6%), which is showing up more for folks playing with multi-modal workflows<\/li>\n\n\n\n<li><strong>Claude and Perplexity<\/strong> (10.5% each), both still niche but appreciated for their more human tone and tighter summarization chops<\/li>\n\n\n\n<li><strong>Deepseak, Copilot, and others <\/strong>serve as utility players, handling specialized tasks and filling gaps in workflows<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23675565\/embed#?secret=WmCyYvZSNk\" data-secret=\"WmCyYvZSNk\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How experience impacts tool choice<\/h3>\n\n\n\n<p>When it comes to experience, those with 1 to 6 years tend to use a broader range of tools in their daily workflows. They\u2019re more likely to experiment, combine platforms, and stack solutions to move faster. Meanwhile, newcomers and seasoned pros usually stick with a smaller, more familiar set of tools.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23598415\/embed#?secret=iPaV33xVjj\" data-secret=\"iPaV33xVjj\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-we-using-ai\">Why are we using AI?<\/h2>\n\n\n\n<p>The reasons to use AI are pretty universal, whether you\u2019re running cold outreach or managing a 50-domain backlink campaign. Even if it can&#8217;t carry you across the finish line, it\u2019s still a strong partner for getting you off the blocks.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60.8% are using AI to <strong>save time<\/strong>, which shouldn&#8217;t come as a surprise. When you\u2019re staring down a list of 200 prospects, shaving off a few minutes per email adds up fast.<\/li>\n\n\n\n<li>Nearly half (49.5%) are in it to <strong>scale personalization<\/strong>. The age-old tradeoff between quality and quantity is finally getting a helpful nudge from the machines, particularly through a <a href=\"https:\/\/www.retellai.com\/blog\/conversational-ai-platforms\">conversational AI platform<\/a> that enables personalization at scale.<\/li>\n\n\n\n<li>43.3% use AI for <strong>data analysis<\/strong>\u2014parsing metrics and performance signals faster than a team of interns ever could.<\/li>\n\n\n\n<li>For another 39.2%, the draw is <strong>campaign accuracy<\/strong>, making fewer mistakes and increasing relevancy to get better results.<\/li>\n\n\n\n<li>And 27.8% are using it to <strong>cut costs<\/strong>, because, let&#8217;s face it\u2014tools are cheaper than people (until they aren\u2019t).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23574784\/embed#?secret=vgAzOLj9a5\" data-secret=\"vgAzOLj9a5\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How AI fits into the day-to-day grind<\/h3>\n\n\n\n<p>AI is now embedded in nearly every step of the outreach workflow\u2014from prospecting and prioritizing to writing, tracking, and reporting. It\u2019s not replacing the work; it\u2019s changing how the work gets done.<\/p>\n\n\n\n<p>Time, scale, and precision are the growth trifecta\u2014and AI just happens to make all three a little more attainable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized outreach emails<\/strong> are the top use case, with 44.8% of pros relying on AI to transform generic templates into customized pitches that (hopefully) don\u2019t land in spam.<\/li>\n\n\n\n<li><strong>Website and keyword analysis <\/strong>is right behind that at 42.9%, saving link builders endless hours spent combing through Ahrefs reports.<\/li>\n\n\n\n<li><strong>Prospecting<\/strong> is another common use, with 36.2% asking AI to track down new opportunities and 34.3% turning to it to scrape or source contact info (which is sometimes accurate and sometimes a hot mess\u2014you know how it goes).<\/li>\n\n\n\n<li><strong>Site quality evaluation<\/strong> is on the list, too, with 33.3% using AI to score or vet backlink targets.<\/li>\n<\/ul>\n\n\n\n<p>And the operational layer is getting AI help as well:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30.5% use it to <strong>track replies<\/strong><\/li>\n\n\n\n<li>26.7% to <strong>monitor link placements<\/strong><\/li>\n\n\n\n<li>20% to <strong>manage collaborations and partnerships<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23574925\/embed#?secret=azDiB11gJN\" data-secret=\"azDiB11gJN\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tactics link builders actually use<\/h3>\n\n\n\n<p>Despite all the innovation in tools and AI, top tactics haven\u2019t changed much. The hits still get the most airtime.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guest posting<\/strong> is king, with 81% of link builders saying it\u2019s their go-to strategy. If you\u2019ve ever written a 1,200-word article just to get a backlink in the author bio, you\u2019re in good company.<\/li>\n\n\n\n<li><strong>Link partnerships<\/strong> come next: the \u201cI\u2019ll scratch your backlink if you scratch mine\u201d play. It usually involves more Slack DMs and spreadsheets than anyone wants to admit, but 67% of respondents still rely on it.<\/li>\n\n\n\n<li><strong>Paid placements<\/strong> are holding strong, with 53% of pros saying they pay for links. Sometimes they&#8217;re labeled \u201csponsored content,\u201d other times they&#8217;re styled to look like organic editorial\u2014but either way, they&#8217;re a paid play that blurs the line between traditional PR and performance marketing. Most teams seem fine operating in that gray area.<\/li>\n\n\n\n<li><strong>Digital PR<\/strong> is the glossy, high-potential tactic everyone loves to name drop, but only 15% of link builders actually use. Why? Because it\u2019s a heavy lift. It takes creativity, research, media relationships, and a long runway to see results.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23575006\/embed#?secret=FLSD4AnRnA\" data-secret=\"FLSD4AnRnA\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Unrealized opportunity: Digital PR&#8217;s growth potential&nbsp;<\/h2>\n\n\n\n<p>Link building might get center stage, but digital PR is quietly leveling up behind the scenes. The link builders leaning into digital PR aren&#8217;t just using AI to write press releases on autopilot\u2014they&#8217;re applying it end-to-end throughout campaigns to increase efficiency and uncover fresher and more clickable story angles.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23575074\/embed#?secret=lba3JYYA2R\" data-secret=\"lba3JYYA2R\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>65.2% use AI to <strong>brainstorm campaign angles<\/strong>, turning half-baked themes into media-worthy narratives<\/li>\n\n\n\n<li>56.5% lean on AI for <strong>personalized journalist outreach<\/strong>\u2014which, if you\u2019ve ever pitched a media list 50+ names deep, you know is no small feat<\/li>\n\n\n\n<li>50% tap AI to <strong>draft press releases and pitches<\/strong> that strike the right tone and have SEO flair baked in<\/li>\n<\/ul>\n\n\n\n<p>But AI isn&#8217;t just for content creation. It&#8217;s also being used for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discovering relevant <strong>media outlets<\/strong><\/li>\n\n\n\n<li>Monitoring<strong> brand mentions<\/strong> in the wild<\/li>\n\n\n\n<li>Tracking<strong> journalist engagement <\/strong>(opens, replies, ghosting stats\u2014you name it)<\/li>\n\n\n\n<li>Running <strong>sentiment analysis<\/strong> to gauge how a message might land or already has&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23575742\/embed#?secret=7yMNLFVNV4\" data-secret=\"7yMNLFVNV4\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The digital PR tool stack&nbsp;<\/h3>\n\n\n\n<p>AI isn\u2019t just helping PR pros write faster. It&#8217;s sharpening how they think, research, personalize, and pitch. Adoption might still be on the slow side\u2014but for the pros using it, it&#8217;s becoming a part of how modern PR gets done.&nbsp;<\/p>\n\n\n\n<p>What\u2019s powering the AI-PR engine?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT <\/strong>remains the MVP with a commanding 93.5% adoption rate<\/li>\n\n\n\n<li><strong>Grammarly <\/strong>(47.8%) and <strong>Quillbot<\/strong> (34.8%) help polish drafts into press-ready copy<\/li>\n\n\n\n<li><strong>Gemini<\/strong> (30.4%) is carving out a space for creative ideation<\/li>\n\n\n\n<li><strong>Canva<\/strong> (28.3%) brings visual storytelling into the mix<\/li>\n\n\n\n<li><strong>Copilot<\/strong> (21.7%) rounds out the top contenders with automation and smart content insertions<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23577023\/embed#?secret=fjNobqj6I4\" data-secret=\"fjNobqj6I4\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Where AI in digital PR falls short<\/h3>\n\n\n\n<p>AI may be pulling its weight in terms of brainstorming and speed, but PR pros are clear on its weak spots.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>56.52% say a <strong>lack of true personalization<\/strong> is the biggest issue. AI can write fast, but it often misses the tone, context, and human nuance that make a pitch land.<\/li>\n\n\n\n<li>32.61% mention it provides <strong>generic, surface-level recommendations<\/strong> that sound more like filler than real strategy.<\/li>\n\n\n\n<li>28.26% point to <strong>rising costs<\/strong>, especially as premium tools inch toward enterprise pricing tiers.<\/li>\n\n\n\n<li>23.91% say they run into <strong>outdated or unreliable journalist info<\/strong> that can kill a pitch before it\u2019s even opened.<\/li>\n\n\n\n<li>That same number cites <strong>trouble targeting niche industries<\/strong>, where nuance and insider language matter more than template-driven outreach.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23619328\/embed#?secret=9HKUj0j7MF\" data-secret=\"9HKUj0j7MF\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Is AI actually moving the needle in outreach and link building?<\/h2>\n\n\n\n<p>So, does AI actually make a difference? Or is it just hype with a clever interface? According to the data, the answer is mostly yes\u2014with a few caveats.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>26% of respondents said AI tools are <strong>significantly more effective <\/strong>than doing things manually.<\/li>\n\n\n\n<li>Another 37% said AI is <strong>slightly better<\/strong> (not revolutionary, but definitely helpful).<\/li>\n\n\n\n<li>18% felt there was <strong>not much difference<\/strong> at all.<\/li>\n\n\n\n<li>The remaining 12% said AI actually <strong>made things worse <\/strong>(to be fair, they probably tried to personalize an email and ended up with \u201cHi [First Name]\u201d in the subject line).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23598432\/embed#?secret=jWUOOpkdM2\" data-secret=\"jWUOOpkdM2\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When you look at things according to role:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>74% of <strong>link builders<\/strong>\u2014the ones on the outreach frontlines\u2014say AI improves results<\/li>\n\n\n\n<li>Only 56% of<strong> SEO specialists <\/strong>agree<\/li>\n\n\n\n<li><strong>Marketing directors<\/strong> don&#8217;t think it makes things worse, but only 50% say it&#8217;s better&nbsp;<\/li>\n\n\n\n<li>But when it comes to <strong>content marketers<\/strong> and<strong> digital PRs<\/strong>, 100% (read: Every. Single. One.) say AI makes their work better<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23619370\/embed#?secret=ABkzdMm8VD\" data-secret=\"ABkzdMm8VD\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">AI tools with the biggest impact<\/h3>\n\n\n\n<p>Let&#8217;s revisit tools for a minute. These are the ones tagged as making link building and PR workflows more effective, not just faster.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT<\/strong> wears the crown for efficiency and personalization. From outreach emails to press pitches, it\u2019s the go-to for quickly getting from zero to draft.<\/li>\n\n\n\n<li><strong>Ahrefs and Semrush<\/strong> deliver the strategic firepower\u2014keyword insights, backlink audits, and competitive gaps\u2014that drive actual outcomes and not just vanity metrics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Where AI still misses the mark<\/h3>\n\n\n\n<p>So, is AI a magic bullet? Nope. Does that mean it&#8217;s snake oil? Absolutely not.<\/p>\n\n\n\n<p>AI is a tool, and its value depends on how you use it. Get it right, and it becomes a real force multiplier. That said, AI isn&#8217;t a flawless outreach machine. For all the time it saves, there may still be moments you want to chuck your laptop across the room.<\/p>\n\n\n\n<p>Top complaints:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inaccurate or off-base outputs<\/strong> (39.05%) that make you double-check everything it writes<\/li>\n\n\n\n<li><strong>Rising costs <\/strong>(36.19%) reflecting that the \u201cfree tool\u201d phase is over, premium AI platforms aren\u2019t cheap, and prices keep creeping higher<\/li>\n\n\n\n<li><strong>Struggles in niche industries <\/strong>(35.24%) where context and jargon really matter&nbsp;<\/li>\n\n\n\n<li><strong>Spam filters<\/strong> eating AI-generated emails alive (31.43%), especially when they lack natural flow or overuse \u201ctrigger\u201d words<\/li>\n\n\n\n<li><strong>Tone-deaf copy <\/strong>(23.81%) that misses nuance, sounds too robotic, or just seems off<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-flourish wp-block-embed-flourish\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/23619402\/embed#?secret=lc4VFrUmFo\" data-secret=\"lc4VFrUmFo\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"700\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Context a graph can&#8217;t capture&nbsp;<\/h3>\n\n\n\n<p>The pros who put AI to work every day have a lot to say about the ways it helps.<\/p>\n\n\n\n<p>\u2014\u201cChatGPT helps me tailor outreach based on a prospect\u2019s tone or blog content.\u201d<\/p>\n\n\n\n<p>\u2014\u201cI repurpose successful templates into different voices using AI\u2014makes personalization easier.\u201d<\/p>\n\n\n\n<p>\u2014\u201cSemrush + CRM = automated follow-ups. Huge time saver.\u201d<\/p>\n\n\n\n<p>\u2014\u201cAI summarizes articles, helping me extract linkable insights faster.\u201d<\/p>\n\n\n\n<p>\u2014\u201cSimulating rejections with AI helps me prep second-attempt responses.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The final word: AI isn\u2019t replacing you\u2014it\u2019s leveling you up<\/h2>\n\n\n\n<p>AI isn\u2019t here to take your job\u2014it\u2019s here to supercharge how you do it. From prospecting and personalization to press pitches and follow-ups, AI is quickly becoming the backbone of modern outreach. Not a gimmick. Not a shortcut. Just a smarter way to get the work done.<\/p>\n\n\n\n<p>The folks already putting AI to work aren\u2019t just moving faster\u2014they\u2019re scaling smarter and landing in more inboxes with less effort. And the ones holding back? They face a clear choice: adapt or get outranked.<\/p>\n\n\n\n<p>The tipping point is here. In 2025, if you\u2019re building links, pitching media, or running SEO without AI in the mix, you\u2019re not ahead of the curve\u2014you\u2019re behind it. AI is no longer a competitive advantage. It\u2019s the baseline. What matters now is how well you use it.<\/p>\n\n\n\n<p>Working on a story? Want the full dataset? Let\u2019s team up. We\u2019re happy to share insights, stats, or expert quotes for your next piece on AI, SEO, or link building. <\/p>\n\n\n\n<p><a href=\"https:\/\/beomniscient.com\/contact\/\">Contact us<\/a> when you&#8217;re ready\u2014we\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We surveyed link builders to uncover trends on how AI is shaping SEO in 2025. This original report explores tools, tactics, and tips to guide your strategy.<\/p>\n","protected":false},"author":31,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[133,180],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-5922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-linkbuilding","8":"category-tools"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How AI Is Reshaping Link Building in 2025 [Survey] - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"We surveyed link builders around the world to uncover trends on how AI is shaping SEO in 2025. 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