{"id":601,"date":"2021-02-04T08:30:00","date_gmt":"2021-02-04T13:30:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=601"},"modified":"2026-03-12T19:16:54","modified_gmt":"2026-03-12T23:16:54","slug":"content-repurposing-tips","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/content-repurposing-tips\/","title":{"rendered":"5 Ways to Repurpose Your Content Marketing"},"content":{"rendered":"\n

Creating original content can be time-consuming and expensive. Between topic planning, writing, optimizing, publishing, and promoting your content, it\u2019s easy to feel overwhelmed. <\/p>\n\n\n\n

On top of all this, there\u2019s no guarantee this content will reach your target audience. <\/p>\n\n\n\n

We get it\u2014we face the same issues and challenges here at Omniscient Digital.<\/p>\n\n\n\n

The good news is that, with a few simple tweaks, you can extend that initial hard work so<\/em> much further and breathe new life into your best content ideas.<\/p>\n\n\n\n

Today, we\u2019re sharing our prized strategies for repurposing every piece of content for maximum possible impact. <\/p>\n\n\n\n

What Is Content Repurposing? <\/h2>\n\n\n\n

Content repurposing is the art of transforming existing content to expand its reach. The process of repurposing or recycling content is to convert that content into a new medium, such as changing an old blog post into a video<\/a>, for example. <\/p>\n\n\n\n

While you can leverage content repurposing for any popular content on your site, this strategy works best for evergreen content that won\u2019t fall out-of-date anytime soon.<\/p>\n\n\n\n

Learn more about our philosophy behind content repurposing and the \u201cNose-to-Tail\u201d content marketing method. <\/a><\/p>\n\n\n\n

What Are the Advantages of Content Repurposing? <\/h2>\n\n\n\n

Content repurposing should be baked into every<\/em> content marketing strategy because it ensures each idea is consumed as frequently and by the most people as possible. <\/p>\n\n\n\n

Here are the top advantages for repurposing your content. <\/p>\n\n\n\n

To Save Time and Costs<\/h3>\n\n\n\n

Content repurposing makes it easier to increase your content output without having to add additional resources. <\/p>\n\n\n\n

When you repurpose your content, you no longer need to develop a brand<\/em> new idea every time you want to write a blog post, build a newsletter, or record a podcast. <\/p>\n\n\n\n

Recycling content means you can take one key idea or piece of content and use it as the foundation for e-books, video content<\/a>, blog posts, and infographics. This ultimately makes the most of your team\u2019s content efforts and ensures that you\u2019re using every good content idea to its fullest potential. <\/p>\n\n\n\n

Whether you\u2019re a large or small business, content repurposing saves you time and money. <\/p>\n\n\n\n

To Get in Front of Different Audiences <\/h3>\n\n\n\n

Do you prefer to read the news or listen to the day\u2019s top stories? Every individual has their preferences when it comes to devouring content. Some people are more visual, and others like audio formats<\/a> and online podcasts<\/a>. <\/p>\n\n\n\n

From a content standpoint, people who read blog posts probably have different preferences and needs from those who listen to podcasts. <\/p>\n\n\n\n

Converting your content into alternative formats helps you reach and engage new audiences.  <\/p>\n\n\n\n

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You\u2019ll also find that different content types are better suited for different stages of the buyer\u2019s journey. For instance, someone in the awareness stage may prefer a visual infographic, but another individual in the consideration stage might want to see a data-backed e-book. These both capture the same content idea but present<\/em> it differently. <\/p>\n\n\n\n

When you appeal to multiple users, you make it easier for individuals to engage with and appreciate your old and new content. <\/p>\n\n\n\n

5 Ways to Repurpose Your Content <\/h2>\n\n\n\n

Content repurposing is an integral part of any effective content strategy. But, how do you successfully repurpose content? <\/p>\n\n\n\n

Take a look at our top five suggestions for repurposing content. Note<\/strong>: These are suggestions based on our experience; there are countless ways to repurpose content based on your audience and promotional channels.<\/p>\n\n\n\n

1. Pull Together Multiple Blog Posts into an Ebook <\/h3>\n\n\n\n

Do you have several blog posts that fall under the same subject? Converting a blog series into an e-book is an excellent way of re-presenting content and capturing lead information. <\/p>\n\n\n\n

Instead of scrolling and clicking through your site, readers can simply download your e-book and read at their convenience. <\/p>\n\n\n\n

Add some extra value to your e-book by including some exclusive in-house research or expert opinions on the topic. The promise of unique insights and data should help convince your readers to download the e-book. <\/p>\n\n\n\n

2. Convert Podcasts into Blog Posts<\/h3>\n\n\n\n

Podcasts are at an all-time high right now. 75% of people in the U.S<\/a>. are familiar with podcasting, and 37% listen monthly<\/a>. This number will grow as podcasting becomes more mainstream. <\/p>\n\n\n\n

People often enjoy listening to subject-matter experts discussing relevant topics; podcasts also allow you to show your brand\u2019s unique personality. <\/p>\n\n\n\n

Podcasts carry a unique advantage in that they don\u2019t require your audience to be actively engaged and looking at a screen. In comparison, reading an article requires your audience to be giving your content their full attention. Some subscribers prefer the former, but there are several consumers who\u2019d rather read than listen.<\/p>\n\n\n\n

You can appeal to both these audiences by repurposing your podcast conversations<\/a> and interviews into blog posts. Moreover, publishing your podcasts as written blog content allows you to optimize your interviews and guest conversations for search engines and specific keywords. <\/p>\n\n\n\n

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Here at Omniscient, we turn episodes of The Long Game<\/em><\/a> into blog posts (and video!) so that no matter if you prefer to listen, watch, or read, you can enjoy our banter and expert chats.<\/p>\n\n\n\n

3. Build Online Courses From Existing Content<\/h3>\n\n\n\n

Online courses<\/a> are a popular method of learning in-depth material about a subject. But, for course creators, they\u2019re time-consuming to build from scratch.\u00a0<\/p>\n\n\n\n

Luckily, you can pull together existing content as your online course\u2019s foundation. For instance, if you are an A-level Chemistry tutor online<\/a>, you can integrate existing educational resources to establish the foundation of your online course quickly and efficiently.<\/p>\n\n\n\n

Educational content like how-to guides, tutorials, expert video interviews, and Q&A posts make great material for online course modules or webinars. With a bit of editing and the inclusion of interactive elements like quizzes<\/a>, you can produce some informative online courses.\u00a0An intro maker can be a useful tool while creating a video<\/a>.<\/p>\n\n\n\n

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Creating online courses<\/a> helps establish your business as a subject-matter authority\u2014if you can teach your subject<\/a>, you\u2019ll be seen as an expert. <\/p>\n\n\n\n

Online courses are also often a great starting point for a community. Try setting up a Slack<\/a> or Facebook group for participants to chat with one another about how they\u2019re moving through the modules. This is an excellent technique for driving brand engagement, too.<\/p>\n\n\n\n

Check out the available tools to help you turn high-quality content into course modules. You could try: <\/p>\n\n\n\n