{"id":6132,"date":"2025-07-30T08:00:00","date_gmt":"2025-07-30T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=6132"},"modified":"2025-07-29T15:17:59","modified_gmt":"2025-07-29T19:17:59","slug":"can-vs-should-in-automation","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/can-vs-should-in-automation\/","title":{"rendered":"Kitchen Side: Can vs Should in Automation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/c65bda57-2221-476f-b8e2-9abf59de918a?dark=true\"><\/iframe>\n\n\n\n<p>In this <em>Kitchen Side<\/em> episode of <em>The Long Game Podcast<\/em>, the Omniscient Digital team reflects on one key question: \u201cWhat should we automate?\u201d The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments\u2014from HARO email parsing to multi-agent PR systems\u2014and debate the tradeoffs between saving time and losing essential context, mentorship, and learning. The team also explores how AI tools can be both empowering and distracting, and why automation shouldn&#8217;t come at the expense of human development, team connection, or communication that builds trust. It&#8217;s a thoughtful, candid look at what AI can&#8217;t (and shouldn&#8217;t) replace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation Isn\u2019t All or Nothing:<\/strong> Not everything needs full automation\u2014sometimes it&#8217;s just about streamlining small, repeatable parts of a process.<\/li>\n\n\n\n<li><strong>Human Touchpoints Still Matter:<\/strong> Automated communication can lack the warmth, accountability, and nuance of a genuine human message.<\/li>\n\n\n\n<li><strong>AI Can Undermine Learning Opportunities:<\/strong> Over-automation risks removing hands-on work that builds junior talent and deep strategic expertise.<\/li>\n\n\n\n<li><strong>Remote Culture Needs In-Person Balance:<\/strong> Offsites help rebuild alignment, context, and emotional connection that remote work alone can&#8217;t deliver.<\/li>\n\n\n\n<li><strong>Effort Signals Care:<\/strong> Taking the \u201charder\u201d route\u2014whether writing by hand or reviewing raw data\u2014can demonstrate thoughtfulness and create deeper understanding.<\/li>\n\n\n\n<li><strong>Small Talk Has Strategic Value:<\/strong> Informal conversation often reveals insights and context that structured meetings miss.<\/li>\n\n\n\n<li><strong>AI Is Best as an Assistant, Not a Replacement:<\/strong> Tools like Fireflies or ChatGPT are useful for transcription and ideation, but real clarity comes from processing ideas manually.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Allie Decker on <a href=\"https:\/\/www.linkedin.com\/in\/alliecdecker\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/alliecdecker?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-time-stamps\">Time stamps<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[00:00]<\/strong> Intro: \u201cWhat should we automate?\u201d\u2014the core question<\/li>\n\n\n\n<li><strong>[06:30]<\/strong> Automating HARO and digital PR: when it\u2019s worth the time<\/li>\n\n\n\n<li><strong>[13:45]<\/strong> Multi-agent workflows and the limits of AI infrastructure<\/li>\n\n\n\n<li><strong>[21:00]<\/strong> Balancing junior training with automation in strategy work<\/li>\n\n\n\n<li><strong>[29:10]<\/strong> Personal workflows: Fireflies, note-taking, and hybrid systems<\/li>\n\n\n\n<li><strong>[36:50]<\/strong> The problem with automating human communication<\/li>\n\n\n\n<li><strong>[44:15]<\/strong> AI and content understanding vs. superficial summarization<\/li>\n\n\n\n<li><strong>[51:30]<\/strong> The value of rereading, grappling with dense ideas, and discomfort<\/li>\n\n\n\n<li><strong>[58:20]<\/strong> The offsite effect: rebuilding trust, clarity, and alignment<\/li>\n\n\n\n<li><strong>[01:06:10]<\/strong> Communication, misinterpretation, and the need for nuance<\/li>\n\n\n\n<li><strong>[01:13:00]<\/strong> Information overload vs. focus: what should you really know?<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the Podcast In this Kitchen Side episode of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-6132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kitchen Side: Can vs Should in Automation - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"The team explores when automation makes sense, where human touch matters, and how AI is reshaping agency workflows, mentorship, and collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/can-vs-should-in-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kitchen Side: Can vs Should in Automation\" \/>\n<meta property=\"og:description\" content=\"Listen to the Podcast In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: \u201cWhat should we\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/can-vs-should-in-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/The-Long-Game-Episode-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" 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