{"id":6151,"date":"2025-08-06T08:00:00","date_gmt":"2025-08-06T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=6151"},"modified":"2025-08-06T10:49:39","modified_gmt":"2025-08-06T14:49:39","slug":"logan-freedman","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/logan-freedman\/","title":{"rendered":"A Million Tiny Whispers: The Psychology of AI Discovery &amp; Digital PR with Logan Freedman"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" src=\"https:\/\/player.simplecast.com\/65be0089-2684-465e-8648-a7a5ea468be6?dark=true\"><\/iframe>\n\n\n\n<p>In this episode of <em>The Long Game Podcast<\/em>, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of <strong>SEO in the AI era<\/strong>, particularly the rise of <strong>GEO (Generative Engine Optimization)<\/strong> and how it\u2019s changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a <strong>product marketer<\/strong>. They discuss how <strong>brand mentions are now more powerful than backlinks<\/strong>, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores <strong>LLM perception<\/strong>, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and product<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO vs. GEO:<\/strong> Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.<\/li>\n\n\n\n<li><strong>LLM Perception Is Real:<\/strong> How AI models \u201cperceive\u201d your brand based on off-site mentions can limit (or expand) your visibility in AI answers.<\/li>\n\n\n\n<li><strong>Brand Mentions &gt; Backlinks:<\/strong> In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.<\/li>\n\n\n\n<li><strong>SEO as Product Marketing:<\/strong> SEOs must deeply understand users and position content like a PMM would\u2014focused on problems, personas, and differentiation.<\/li>\n\n\n\n<li><strong>Dark Attribution Is Growing:<\/strong> Most traffic influenced by LLMs doesn\u2019t click through\u2014making measurement harder and more reliant on referral glimpses and qualitative insights.<\/li>\n\n\n\n<li><strong>Go Beyond On-Page Optimization:<\/strong> Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.<\/li>\n\n\n\n<li><strong>Get Creative with PR:<\/strong> To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-show-links\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <a href=\"https:\/\/manychat.com\/blog\/survey-reveals-online-behavior\/\">Manychat<\/a><\/li>\n\n\n\n<li>Connect with Logan Freedman on <a href=\"https:\/\/www.linkedin.com\/in\/logan-freedman\/\">LinkedIn<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-time-stamps\">Time stamps<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[00:00]<\/strong> Introduction to Logan Freeman and the AI shift in SEO<\/li>\n\n\n\n<li><strong>[04:30]<\/strong> What is GEO and how it differs from traditional SEO<\/li>\n\n\n\n<li><strong>[10:15]<\/strong> How LLMs personalize queries and the role of latent search<\/li>\n\n\n\n<li><strong>[16:40]<\/strong> Schema, FAQs, and on-page tactics for LLM visibility<\/li>\n\n\n\n<li><strong>[23:25]<\/strong> Dark attribution, referral traffic, and measuring GEO impact<\/li>\n\n\n\n<li><strong>[31:10]<\/strong> Off-site presence and brand mentions in AI-generated results<\/li>\n\n\n\n<li><strong>[38:45]<\/strong> What is LLM perception and how to influence it<\/li>\n\n\n\n<li><strong>[46:15]<\/strong> PMM thinking: why SEOs need to understand their users<\/li>\n\n\n\n<li><strong>[52:30]<\/strong> Building trust through digital PR and unconventional campaigns<\/li>\n\n\n\n<li><strong>[59:10]<\/strong> Shifting from \u201cranking\u201d to \u201cappearing\u201d in AI answers<\/li>\n\n\n\n<li><strong>[01:04:40]<\/strong> Tools, tactics, and experimenting without reliable data<\/li>\n\n\n\n<li><strong>[01:10:55]<\/strong> Final thoughts on creativity, trust, and navigating uncertainty<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the Podcast In this episode of The Long&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-6151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Million Tiny Whispers: The Psychology of AI Discovery &amp; 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