{"id":6430,"date":"2025-10-29T08:00:00","date_gmt":"2025-10-29T12:00:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=6430"},"modified":"2025-10-28T13:54:40","modified_gmt":"2025-10-28T17:54:40","slug":"how-to-move-fast","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/how-to-move-fast\/","title":{"rendered":"Kitchen Side: How to Move Fast"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-listen-to-the-podcast\">Listen to the Podcast<\/h2>\n\n\n\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/d58657b7-6e07-41f2-baa9-bc3be2339e3f?dark=true\"><\/iframe>\n\n\n\n<p>In this <em>Kitchen Side<\/em> episode of <em>The Long Game <\/em>Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working with clients, they examine how to balance urgency with focus, and how strategic patience\u2014paired with tactical speed\u2014can create real momentum. They also share real-world SEO and AI examples of teams pivoting too fast, chasing trends, and missing out on compounding gains due to lack of prioritization, alignment, or decisiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed \u2260 Thrashing:<\/strong> Speed is powerful\u2014but not when it means jumping between tactics without a long-term direction.<\/li>\n\n\n\n<li><strong>Experimentation Requires Discipline:<\/strong> The best teams move quickly within a defined portfolio of experiments, not across constant strategic shifts.<\/li>\n\n\n\n<li><strong>AI and SEO Demand New Timelines:<\/strong> Understanding how long it takes to see results from AI Overviews or SEO changes is critical for smart investment.<\/li>\n\n\n\n<li><strong>Strategic Decisions Need Time:<\/strong> Channel or strategy-level shifts should have space to breathe\u2014tactical pivots can happen faster.<\/li>\n\n\n\n<li><strong>Avoid Becoming the Bottleneck:<\/strong> Leadership speed often comes down to fast approvals, trust, and timely delegation.<\/li>\n\n\n\n<li><strong>Portfolio Thinking Beats All-In Bets:<\/strong> High-performing orgs allocate some resources to R&amp;D and experimentation while maintaining core execution.<\/li>\n\n\n\n<li><strong>Alignment Enables Flow:<\/strong> Teams that communicate clearly and early across departments unlock faster execution and reduce friction.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Show Links<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with David Khim on <a href=\"https:\/\/www.linkedin.com\/in\/davidlykhim\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/davidlykhim?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Alex Birkett on <a href=\"https:\/\/www.linkedin.com\/in\/iamalexbirkett\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Allie Decker on <a href=\"https:\/\/www.linkedin.com\/in\/alliecdecker\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/alliecdecker?lang=en\">Twitter<\/a><\/li>\n\n\n\n<li>Connect with Omniscient Digital on <a href=\"https:\/\/www.linkedin.com\/company\/omniscient-digital?trk=public_profile_topcard-current-company\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/beomniscient_\">Twitter<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time Stamps<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[00:00]<\/strong> Introduction to the topic of speed and urgency in marketing<\/li>\n\n\n\n<li><strong>[05:30]<\/strong> Speed as a startup advantage\u2014and its limits<\/li>\n\n\n\n<li><strong>[12:15]<\/strong> When speed becomes thrashing and slows teams down<\/li>\n\n\n\n<li><strong>[18:40]<\/strong> Examples of reactive marketing decisions (e.g. Reddit SEO)<\/li>\n\n\n\n<li><strong>[25:55]<\/strong> Why teams should adopt portfolio thinking for experiments<\/li>\n\n\n\n<li><strong>[34:10]<\/strong> Timing strategy: when to \u201cwait and see\u201d vs. act immediately<\/li>\n\n\n\n<li><strong>[41:25]<\/strong> Feedback loops in SEO vs. AI Overviews and how to plan<\/li>\n\n\n\n<li><strong>[49:00]<\/strong> Tactical vs. strategic decision timelines<\/li>\n\n\n\n<li><strong>[56:20]<\/strong> How leadership style affects speed and morale<\/li>\n\n\n\n<li><strong>[01:02:15]<\/strong> \u201cDon\u2019t be the bottleneck\u201d\u2014fast approvals and trust<\/li>\n\n\n\n<li><strong>[01:08:30]<\/strong> Organizational flow: buy-in, communication, and alignment<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;padding:50px 50px; border:0; background-color:#E5EADE; border-radius:5px; margin:10px 0 30px 0;\">\n<h2 style=\"text-align:center;\">Get the Field Notes<\/h2>\n<p style=\"text-align:center;\">Weekly learnings from working on B2B content &#038; SEO for dozens of companies.<\/p>\n<div style=\"width:500px; max-width:100%; margin:auto;\">\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"534705\",\n\tformId: \"df425270-4417-4cb4-8d5c-3cb1236ed46c\"\n});\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the Podcast In this Kitchen Side episode of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-6430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-long-game","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kitchen Side: How to Move Fast - Omniscient Digital<\/title>\n<meta name=\"description\" content=\"The team discusses the value of speed in marketing, how to avoid thrashing, and why slow, focused decision-making may actually help you move faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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