{"id":6484,"date":"2025-11-05T13:14:54","date_gmt":"2025-11-05T18:14:54","guid":{"rendered":"https:\/\/beomniscient.com\/?page_id=6484"},"modified":"2025-11-05T13:15:53","modified_gmt":"2025-11-05T18:15:53","slug":"b2b-buyer-behavior-in-2025","status":"publish","type":"page","link":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/","title":{"rendered":"B2B Buyer Behavior in 2025"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ full_height=”yes” scene_position=”center” top_padding=”40″ bottom_padding=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#000000″ shape_divider_position=”bottom” shape_divider_height=”200″ bg_image_animation=”none” shape_type=”speech”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”300″][image_with_animation image_url=”3322″ image_size=”thumbnail” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”30″ margin_bottom=”30″][vc_column_text css=”” text_direction=”default”]\n

How B2B buyers navigate through channels, build trust, and make decisions in the LLM era.<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html css=””]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[\/vc_raw_html][vc_column_text css=”” text_direction=”default”]\"\"Cheers,
\nAlex Birkett
\nCo-founder, Omniscient Digital[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6458″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” left_position_desktop=”.5″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ full_height=”yes” scene_position=”center”…<\/p>\n","protected":false},"author":51,"featured_media":6454,"parent":278,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"wf_page_folders":[33],"class_list":["post-6484","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nB2B Buyer Behavior in 2025 - Omniscient Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Buyer Behavior in 2025\" \/>\n<meta property=\"og:description\" content=\"How B2B buyers navigate through channels, build trust, and make decisions in the LLM era.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T18:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Ebook_2_v2_Spreads-Page-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1593\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/\"},\"author\":{\"name\":\"Cate Dombrowski\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/b45be551e75ad452519e7331d9405e1c\"},\"headline\":\"B2B Buyer Behavior in 2025\",\"datePublished\":\"2025-11-05T18:14:54+00:00\",\"dateModified\":\"2025-11-05T18:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Ebook_2_v2_Spreads-Page-1.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/\",\"name\":\"B2B Buyer Behavior in 2025 - Omniscient Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Ebook_2_v2_Spreads-Page-1.png\",\"datePublished\":\"2025-11-05T18:14:54+00:00\",\"dateModified\":\"2025-11-05T18:15:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Ebook_2_v2_Spreads-Page-1.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/Ebook_2_v2_Spreads-Page-1.png\",\"width\":1593,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/b2b-buyer-behavior-in-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2B Buyer Behavior in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/b45be551e75ad452519e7331d9405e1c\",\"name\":\"Cate Dombrowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/cropped-Headshot-1-scaled-1-96x96.jpg\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/cropped-Headshot-1-scaled-1-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/cropped-Headshot-1-scaled-1-96x96.jpg\",\"caption\":\"Cate Dombrowski\"},\"description\":\"Cate Dombrowski is a Research Analyst at Omniscient Digital, where she blends storytelling with statistics. With a background in marketing and data analytics, she\u2019s driven by a curiosity to uncover hidden insights or validate ideas with data. Outside of work, she enjoys cycling, trying new restaurants, and reading in Central Park.\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/catedombrowski\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2B Buyer Behavior in 2025 - Omniscient Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/","og_locale":"en_US","og_type":"article","og_title":"B2B Buyer Behavior in 2025","og_description":"How B2B buyers navigate through channels, build trust, and make decisions in the LLM era.","og_url":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/","og_site_name":"Omniscient Digital","article_modified_time":"2025-11-05T18:15:53+00:00","og_image":[{"width":1593,"height":2048,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/Ebook_2_v2_Spreads-Page-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@beomniscient_","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/"},"author":{"name":"Cate Dombrowski","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/b45be551e75ad452519e7331d9405e1c"},"headline":"B2B Buyer Behavior in 2025","datePublished":"2025-11-05T18:14:54+00:00","dateModified":"2025-11-05T18:15:53+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/"},"wordCount":846,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Ebook_2_v2_Spreads-Page-1.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/","url":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/","name":"B2B Buyer Behavior in 2025 - Omniscient Digital","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Ebook_2_v2_Spreads-Page-1.png","datePublished":"2025-11-05T18:14:54+00:00","dateModified":"2025-11-05T18:15:53+00:00","breadcrumb":{"@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/Ebook_2_v2_Spreads-Page-1.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/Ebook_2_v2_Spreads-Page-1.png","width":1593,"height":2048},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/resources\/b2b-buyer-behavior-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/beomniscient.com\/resources\/"},{"@type":"ListItem","position":3,"name":"B2B Buyer Behavior in 2025"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/b45be551e75ad452519e7331d9405e1c","name":"Cate Dombrowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/wp-content\/uploads\/cropped-Headshot-1-scaled-1-96x96.jpg","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/cropped-Headshot-1-scaled-1-96x96.jpg","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/cropped-Headshot-1-scaled-1-96x96.jpg","caption":"Cate Dombrowski"},"description":"Cate Dombrowski is a Research Analyst at Omniscient Digital, where she blends storytelling with statistics. With a background in marketing and data analytics, she\u2019s driven by a curiosity to uncover hidden insights or validate ideas with data. Outside of work, she enjoys cycling, trying new restaurants, and reading in Central Park.","url":"https:\/\/beomniscient.com\/blog\/author\/catedombrowski\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages\/6484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=6484"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages\/6484\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages\/278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/6454"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=6484"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_page_folders?post=6484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}