{"id":6900,"date":"2026-01-20T09:38:43","date_gmt":"2026-01-20T14:38:43","guid":{"rendered":"https:\/\/beomniscient.com\/?page_id=6900"},"modified":"2026-01-21T14:09:27","modified_gmt":"2026-01-21T19:09:27","slug":"convert","status":"publish","type":"page","link":"https:\/\/beomniscient.com\/case-studies\/convert\/","title":{"rendered":"Convert Case Study"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” video_mute=”true” shape_type=””][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1769019219385{padding-bottom: 20px !important;}” text_direction=”default”]\"\"[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

Convert Grows LLM Visibility 81% and AI Citations 140% in 60 days<\/h1>\n[\/vc_column_text][nectar_circle_images images=”6903″ positioning=”standard” alignment_desktop=”left” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”nectar_small_square” image_loading=”default”][vc_column_text css=”” text_direction=”default”]With Trina Moitra<\/a>, Chief Marketing Officer[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”accent-color” text_color=”#000000″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Continue reading” url=”#continue” margin_top=”40″ margin_left=”-10″ padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″ class=”new-cta-bkg”][\/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#e5eada” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_single_testimonial testimonial_style=”basic” image=”6903″ quote=”Omniscient created a concrete 6-month content overhaul and citation seeding plan that gave us a clear path forward for AI search. They helped us understand how AI-driven demand actually works and delivered replicable templates that we can apply to articles and BoFU landing pages, giving us a system we can continue to execute with confidence.” name=”Trina Moitra” subtitle=”Chief Marketing Officer at Convert”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#e5eada” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”0″ color=”Accent-Color” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”81″ symbol=”%” subject=”increase in LLM visibility”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#e5eada” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”0″ color=”Accent-Color” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”140″ symbol=”%” subject=”increase in AI Citation Share”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”continue” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Convert <\/span><\/a>is a software platform for A\/B testing, experimentation, and conversion rate optimization (CRO), used by businesses to improve how effectively visitors complete key actions on their websites or apps (like purchases, sign-ups, or clicks). Its customers rely on Convert for advanced experimentation across page elements, multipage flows, and personalization. With a strong focus on privacy, ethics, and accurate metrics, Convert is one of the most respected tools on the market.<\/span><\/p>\n

Convert partnered with Omniscient Digital in 2025 in response to a behavioral change in its customers, as they began searching in AI engines instead of just Google. The Omniscient team created a Generative Engine Optimization (GEO)<\/a> strategy for Convert to meet their customers in the channels they were searching. In just 60 days, Convert\u2019s LLM visibility grew 81% and their AI citations saw a 140% increase.<\/span>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

A shift in user behavior called for a new organic growth playbook<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]In early 2025, Convert’s marketing team noticed a familiar pattern: buyer behavior was changing. Instead of starting every journey with Google, prospects were turning to tools like ChatGPT and Perplexity for research, or getting their answers summarized by AI Overviews.<\/span><\/p>\n

Convert\u2019s traditional SEO performance remained strong, but they were not confident the same playbook would apply to meet buyers in AI search environments.<\/span><\/p>\n

“<\/span>When we started with Omniscient’s team, AI search was a concept to us. A worrying one at that. Omniscient took our vague worries, showed us what was shifting, and educated us about what to track and the new metrics of AI visibility.\u201d – <\/span><\/i>Trina Moitra, CMO<\/span><\/p><\/blockquote>\n

Convert had spotty coverage in answers to critically important prompts like:<\/span><\/p>\n