{"id":6916,"date":"2026-01-20T14:45:36","date_gmt":"2026-01-20T19:45:36","guid":{"rendered":"https:\/\/beomniscient.com\/?p=6916"},"modified":"2026-06-25T05:35:29","modified_gmt":"2026-06-25T09:35:29","slug":"content-types-cited-in-llms","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/content-types-cited-in-llms\/","title":{"rendered":"Which Content Types LLMs Cite Most: 23,000+ AI Citations Analyzed [Research]"},"content":{"rendered":"\n<p>Traditional search rewards sources that rank well. AI search rewards sources that models trust enough to cite.<\/p>\n\n\n\n<p>When someone asks ChatGPT, Perplexity, or Gemini a question about your brand, the model doesn\u2019t respond with \u201c10 links to choose from.\u201d It generates <em>one<\/em> answer, backed by a handful of citations if grounded in web search. Those citations determine which brands and information get visibility, and which brands and information get left out.<\/p>\n\n\n\n<p>That\u2019s why share of voice in LLM search is becoming a competitive metric. If your brand isn\u2019t mentioned, you\u2019re missing the moment when customers are forming opinions and making decisions.<\/p>\n\n\n\n<p>Organic growth has always been about showing up when someone needs an answer, and making sure what they find reflects the narrative you want associated with your brand. To do that in AI search, brands need to know which content types are most successful at earning citations.&nbsp;<\/p>\n\n\n\n<p>Which content types do LLMs actually cite when people search for information about specific brands?<\/p>\n\n\n\n<p>And more importantly: which content types are worth investing in?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-i-analyzed-llm-citations-for-branded-queries\">How I analyzed LLM citations for branded queries<\/h2>\n\n\n\n<p>To answer that, I used <a href=\"http:\/\/peec.ai\">Peec AI<\/a>, an AI visibility platform that lets you run the same prompt set across multiple AI engines (ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews), and returns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The full LLM responses<\/li>\n\n\n\n<li>The clickable citations used to support the response.<\/li>\n<\/ul>\n\n\n\n<p>I imported 240 unique prompts, each containing a specific brand name. Because every prompt was queried across multiple models and each output produced multiple citations, the dataset totaled 23,387 unique sources. <\/p>\n\n\n\n<p>The prompts were evenly distributed across:<\/p>\n\n\n\n<p>Four industries<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B SaaS<\/li>\n\n\n\n<li>Consumer Products<\/li>\n\n\n\n<li>Professional Services<\/li>\n\n\n\n<li>Finance<\/li>\n<\/ul>\n\n\n\n<p>Six user intent types<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor Comparison: <em>\u201cWhich is a better CRM for mid-sized SaaS teams: HubSpot or Salesforce?\u201d<\/em><\/li>\n\n\n\n<li>Customer Reviews: <em>\u201cWhat do customers say about Hoka? Are reviews generally positive or negative?\u201d<\/em><\/li>\n\n\n\n<li>Direct Evaluation: <em>\u201cIs Chase a good choice for small business banking?\u201d<\/em><\/li>\n\n\n\n<li>Functionality \/ Integrations: <em>\u201cDoes Rare Beauty makeup include liquid blush products?\u201d<\/em><\/li>\n\n\n\n<li>Proof \/ Evidence: <em>\u201cWhat evidence or real-world results support Bain for management consulting?\u201d<\/em><\/li>\n\n\n\n<li>Purchasing \/ Pricing: <em>\u201cWhat fees does Square charge?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>After collecting the outputs, I categorized every cited source into seven content forms:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Brand Foundation: <em>Think of this as a brochure-version of your brand\u2019s website- the pages meant to establish foundational messaging and narrative consistency.<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About Us pages, FAQs, legal and policy pages, contact pages<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Directory Sites and Reference Pages: <em>Places users go to search brands, showcasing functionality, differentiation, and general information.<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Directory sites, brand profiles, documentation and support pages such as software integrations and how the product or service works<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Education and Thought Leadership: <em>Owned and earned content meant to teach, persuade, and build authority.<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blogs, how-to guides, research, trends and stats roundups<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>News and Press: <em>Brand updates for public record.<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Funding announcements, leadership changes, software updates, and press releases<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Product Pages and Commercial Intent: <em>Pages that drive purchase decisions and remove friction.<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product descriptions, e-commerce product pages, pricing pages, campaign landing pages<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Reviews and Social Proof: <em>Content that validates whether a brand is actually worth it.<\/em><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Customer reviews, listicles, forums, social media, case studies<\/em><br><\/li>\n<\/ul>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Video: <em>A separate, high-effort format, assumed to overperform in AI search by the industry.<\/em><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-content-types-do-llms-cite-the-most-for-branded-queries\"><strong>Which content types do LLMs cite the most for branded queries?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"607\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/7-Content-Types-e1768936641975-1024x607.png\" alt=\"\" class=\"wp-image-6918 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/7-Content-Types-e1768936641975-1024x607.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/7-Content-Types-e1768936641975-300x178.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/7-Content-Types-e1768936641975-768x455.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/7-Content-Types-e1768936641975-1536x910.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/7-Content-Types-e1768936641975.png 1728w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/607;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-llms-overwhelmingly-lean-on-reviews-and-social-proof\">LLMs overwhelmingly lean on reviews and social proof<\/h3>\n\n\n\n<p>57% of branded query citations go to product and company reviews, listicles, forums, social media, and case studies.<\/p>\n\n\n\n<p>In our <a href=\"https:\/\/beomniscient.com\/blog\/from-prompt-to-purchase\/\">buyer behavior research of 100 B2B decision-makers<\/a>, we found that social proof is the strongest form of evidence that makes people trust brands.<\/p>\n\n\n\n<p>People trust other people with experience. Since reviews come from a third party, not the brand itself, they seem less biased than sources like product description pages. Buyers want to know: Does it actually work? Is it worth the money? Would someone buy it again?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-second-most-cited-category-directory-and-reference-sites\">The second most cited category: directory and reference sites<\/h3>\n\n\n\n<p>This 17% includes directories like Wikipedia and Product Hunt, and documentation and support like software integrations and how the product or service works.<\/p>\n\n\n\n<p>A major part of this group is brand profiles: pages that contain must-have brand information summarized for the reader, hosted on a third-party website. Competitors and partners may do this to grab traffic when someone searches for your brand over theirs, like a competitor\u2019s page all about Omniscient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-pages-and-commercial-content-come-in-third\">Product pages and commercial content come in third<\/h3>\n\n\n\n<p>Product pages and commercial intent content make up 12% of citations.<\/p>\n\n\n\n<p>It surprises me that when a user is explicitly asking about a brand like Nike and Adidas, there aren\u2019t more product pages, e-commerce links, or pricing pages that show up.<\/p>\n\n\n\n<p>While the proportion of product pages that are cited may be lower than social proof, the messaging that is displayed on these pages forms the \u201csource of truth\u201d that often gets echoed through the web. Especially for technical specifications, persona relevance, and use cases, it is important to accurately and cohesively describe your product and features on your own website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thought-leadership-is-not-commonly-cited-in-branded-queries\">Thought leadership is not commonly cited in branded queries<\/h3>\n\n\n\n<p>Educational content and thought leadership only accounts for 5.4% of branded query citations.<\/p>\n\n\n\n<p>At Omniscient, we know original research and educational content can do a lot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish authority<\/li>\n\n\n\n<li>Building audience trust<\/li>\n\n\n\n<li>Create differentiation<\/li>\n\n\n\n<li>Drive discovery<\/li>\n<\/ul>\n\n\n\n<p>But for branded queries specifically, it doesn\u2019t show up very often.<\/p>\n\n\n\n<p>Why? Branded queries are closer to purchase intent. When a user already has a brand in mind, they\u2019re not asking \u201cteach me\u201d, they\u2019re asking \u201cvalidate this decision.\u201d<\/p>\n\n\n\n<p>Thought leadership may be more relevant to category discovery and early-stage learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-foundation-pages-don-t-stand-out-in-llm-citations\">Brand foundation pages don\u2019t stand out in LLM citations<\/h3>\n\n\n\n<p>Even though these pages are essential for credibility and clarity, they make up a tiny citation share:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About Us: 1.92%<\/li>\n\n\n\n<li>Home pages: 1.82%<\/li>\n\n\n\n<li>FAQs: 0.41%<\/li>\n\n\n\n<li>Contact pages, legal, job listings (combined): 0.31%<\/li>\n<\/ul>\n\n\n\n<p>LLMs don\u2019t treat brand foundations as the default source of truth when people ask about brands.<br><br>I\u2019ve heard talk about using FAQ pages to bolster LLM visibility. It makes sense- if you have content in the exact form users are searching for, why wouldn\u2019t the LLM cite that exact page? But in this data, that wasn\u2019t the case.<\/p>\n\n\n\n<p>They aren\u2019t major drivers of LLM outputs for the same reason as thought leadership: users (and the models) need specific product\/service details and comparisons to answer branded queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-video-and-press-citations-are-the-lowest\">Video and press citations are the lowest<\/h3>\n\n\n\n<p>Video content (like YouTube) and news\/press releases show up the least in branded queries.<\/p>\n\n\n\n<p>While the overall citation rate for video is low in our dataset, video can be a high leverage opportunity to showcase your product and build social proof. Happy customers and evangelists who create positive product review videos can be cited as well as referenced directly to improve your trust and credibility. Additionally, video is often a lower competition channel, so it is often easier to see results quickly from video efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-specific-content-formats-win-ai-citation-share\"><strong>Which specific content formats win AI citation share?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1543\" height=\"1500\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/10-Content-Formats-e1768936059159.png\" alt=\"\" class=\"wp-image-6919 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/10-Content-Formats-e1768936059159.png 1543w, https:\/\/beomniscient.com\/wp-content\/uploads\/10-Content-Formats-e1768936059159-300x292.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/10-Content-Formats-e1768936059159-1024x995.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/10-Content-Formats-e1768936059159-768x747.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/10-Content-Formats-e1768936059159-1536x1493.png 1536w\" data-sizes=\"(max-width: 1543px) 100vw, 1543px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1543px; --smush-placeholder-aspect-ratio: 1543\/1500;\" \/><\/figure>\n\n\n\n<p>Here\u2019s what\u2019s happening underneath the data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviews are the default trust layer<\/li>\n<\/ul>\n\n\n\n<p>Customers know the company website will highlight the best qualities, not the full truth. External reviews are where people look for the real answers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listicles are a <a href=\"https:\/\/beamtrace.com\/blog\/ai-seo-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">generative engine optimization<\/a> power play.<\/li>\n<\/ul>\n\n\n\n<p>Customers are searching for competitor comparisons, evaluating selection criteria of multiple choices at a time. LLMs cite listicles constantly because they summarize the category well, define tradeoffs, compare features and pricing, and mirror the way people actually evaluate options.<\/p>\n\n\n\n<p>The good news is, you can fully control or try to influence 8\/10 of these forms of content.<\/p>\n\n\n\n<p>What you can control on your brand website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listicles<\/li>\n\n\n\n<li>Product and Service Pages<\/li>\n\n\n\n<li>Pricing Pages<\/li>\n\n\n\n<li>Blogs and Articles<\/li>\n\n\n\n<li>Case Studies<\/li>\n\n\n\n<li>Documentation \/ support<\/li>\n\n\n\n<li>Video<\/li>\n<\/ul>\n\n\n\n<p>What you can control through outreach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listicles<\/li>\n\n\n\n<li>Brand Profiles<\/li>\n\n\n\n<li>Video<\/li>\n<\/ul>\n\n\n\n<p>What\u2019s mostly out of your control:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviews<\/li>\n\n\n\n<li>Forums<\/li>\n<\/ul>\n\n\n\n<p>You can\u2019t directly control what people say; that narrative is earned. The only real lever is a high-quality product or service (and the experience around it). However, using targeted tools to <a href=\"https:\/\/www.podium.com.au\/reviews\" target=\"_blank\" rel=\"noreferrer noopener\">get more reviews<\/a> ensures that your satisfied customers are actually represented, providing the high-volume social proof that LLMs prioritize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-content-types-should-you-prioritize\"><strong>Which content types should you prioritize?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1917\" height=\"726\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Hierarchy-e1768936210641.png\" alt=\"\" class=\"wp-image-6920 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Hierarchy-e1768936210641.png 1917w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Hierarchy-e1768936210641-300x114.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Hierarchy-e1768936210641-1024x388.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Hierarchy-e1768936210641-768x291.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Hierarchy-e1768936210641-1536x582.png 1536w\" data-sizes=\"(max-width: 1917px) 100vw, 1917px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1917px; --smush-placeholder-aspect-ratio: 1917\/726;\" \/><\/figure>\n\n\n\n<p>Your content strategy should include all four rungs of this ladder.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>LLM Magnets (highest visibility)<\/li>\n<\/ol>\n\n\n\n<p>If the main goal is AI visibility in branded queries, start managing reviews, listicles, brand profiles, and comparison pieces.<\/p>\n\n\n\n<p>These capture the highest intent information users are asking for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor comparisons<\/li>\n\n\n\n<li>Customer reviews<\/li>\n\n\n\n<li>Proof \/ evidence<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Decision Pages (high intent, high conversion)<\/li>\n<\/ol>\n\n\n\n<p>The next tier includes product pages, pricing pages, and implementation guides.<\/p>\n\n\n\n<p>These capture:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct brand evaluation<\/li>\n\n\n\n<li>Functionality \/ integrations<\/li>\n\n\n\n<li>Purchasing \/ pricing questions<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Authority builders (indirect but essential)<\/li>\n<\/ol>\n\n\n\n<p>These may not show up often directly in branded queries, but they influence how LLMs understand your brand overall.<\/p>\n\n\n\n<p>Authority lifts your ability to win citations with content from the top two tiers because models, search engines, and people learn you\u2019re reputable enough to recommend.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Table stakes (necessary, but not the visibility driver)<\/li>\n<\/ol>\n\n\n\n<p>Brand foundations aren\u2019t cited often, but they\u2019re still required for SEO, user trust, and clarity once someone clicks through.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-your-brand-more-visible-in-llm-answers\"><strong>How to make your brand more visible in LLM answers<\/strong><\/h2>\n\n\n\n<p>If you want to increase citations in AI search, here\u2019s the practical playbook:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Own the comparison conversation.<\/strong><br>Publish pages that answer \u201cBrand A vs Brand B\u201d and \u201cbest alternatives to Brand X.\u201d<br><\/li>\n\n\n\n<li><strong>Build decision pages that are citation-friendly.<\/strong><br>Make pricing, subscription tiers, fees, and product details easy for the LLM to extract and cite.<br><\/li>\n\n\n\n<li><strong>Make sure third-party brand profiles tell the right story.<\/strong><br>If a third-party site is going to host the \u201cdefinition\u201d of your brand, make sure it\u2019s accurate.<br><\/li>\n\n\n\n<li><strong>Don\u2019t ignore reviews, even if you can\u2019t control them.<\/strong><br>You <em>can<\/em> influence volume, recency, and the customer experience that drives them.<br><\/li>\n\n\n\n<li><strong>Use authority content to lift everything else.<\/strong><br>Thought leadership might not be the top cited source in branded queries, but it still shapes how models perceive your credibility.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/beomniscient.com\/blog\/how-llms-source-brand-information\/\"><img decoding=\"async\" width=\"1024\" height=\"568\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image-203-1024x568.png\" alt=\"\" class=\"wp-image-6917 lazyload\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/image-203-1024x568.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/image-203-300x167.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/image-203-768x426.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/image-203-1536x852.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/image-203.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/568;\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional search rewards sources that rank well. AI search rewards&#8230;<\/p>\n","protected":false},"author":51,"featured_media":6922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[192,24,191],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-6916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai-search","8":"category-content-strategy","9":"category-research"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which Content Types LLMs Cite Most: 23,000+ AI Citations Analyzed [Research] - Omniscient Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/content-types-cited-in-llms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Content Types LLMs Cite Most: 23,000+ AI Citations Analyzed [Research]\" \/>\n<meta property=\"og:description\" content=\"Traditional search rewards sources that rank well. AI search rewards sources that models trust enough to cite. 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