{"id":6962,"date":"2026-02-09T16:11:28","date_gmt":"2026-02-09T21:11:28","guid":{"rendered":"https:\/\/beomniscient.com\/?page_id=6962"},"modified":"2026-03-05T11:14:34","modified_gmt":"2026-03-05T16:14:34","slug":"research","status":"publish","type":"page","link":"https:\/\/beomniscient.com\/research\/","title":{"rendered":"Research"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” video_mute=”true” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column top_padding_desktop=”2vw” constrain_group_100=”yes” bottom_padding_desktop=”2vw” left_padding_desktop=”5%” constrain_group_101=”yes” right_padding_desktop=”5%” top_padding_phone=”4%” constrain_group_104=”yes” bottom_padding_phone=”4%” left_padding_phone=”2%” constrain_group_105=”yes” right_padding_phone=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Data & Insights<\/h1>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Original research and data studies on search, AI, content, consumer behavior, and organic growth.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”accent-color” button_color_hover=”#b7c1a3″ text_color=”#000000″ button_border_thickness=”0px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Book a free strategy call” padding_top=”12″ padding_right=”20″ padding_bottom=”12″ padding_left=”20″ margin_top=”50″ url=”\/contact” class=”custom-bkg-color-cta”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”case-study-grid” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” constrain_group_100=”yes” bottom_padding_desktop=”20px” left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”none” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″ column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

How do B2B decision-makers shop in the LLM era?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]85% of B2B buyers say peer recommendations are the strongest driver of trust in new vendors.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/from-prompt-to-purchase\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][vc_column_inner top_padding_desktop=”20″ constrain_group_100=”yes” bottom_padding_desktop=”20″ left_padding_desktop=”30″ constrain_group_101=”yes” right_padding_desktop=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Where do LLMs source information about your brand?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Owned content accounts for just 23% of AI citations in branded queries.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/how-llms-source-brand-information\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][vc_column_inner top_padding_desktop=”20px” constrain_group_100=”yes” bottom_padding_desktop=”20px” left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Do LLMs recommend brands when users aren’t shopping?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]At least 1\/3 of LLM outputs recommend brands, even when users aren\u2019t explicitly asking for products or services.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/llm-brand-recommendations-customer-journey\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][vc_column_inner top_padding_desktop=”20px” constrain_group_100=”yes” bottom_padding_desktop=”20px” left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Which content types are cited most in branded LLM queries?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]57% of AI citations in branded queries point to reviews and other forms of social proof.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/content-types-cited-in-llms\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”20px” left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”.vc_custom_1771978718823{border-radius: 35px !important;}” text_direction=”default”]\n

Which content types win AI search at each buyer intent stage?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Educational content wins in early discovery and social proof wins when buyers are close to purchase.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/mapping-content-to-buyer-intent-in-ai-search\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][vc_column_inner top_padding_desktop=”20″ constrain_group_100=”yes” bottom_padding_desktop=”20″ left_padding_desktop=”30″ constrain_group_101=”yes” right_padding_desktop=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Are AI search skills appearing in SEO job descriptions?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]34% of SEO roles now require AI search skills, with 6% mentioning it directly in the job title.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/how-are-seo-roles-changing-with-ai-search\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][vc_column_inner top_padding_desktop=”20px” constrain_group_100=”yes” bottom_padding_desktop=”20px” left_padding_desktop=”30px” constrain_group_101=”yes” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

How do marketers measure organic growth?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Only 18.8% of marketers use AI visibility tools to measure organic growth.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/measuring-organic-growth-in-2025\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”20px” left_padding_desktop=”30px” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

How do marketers navigate AI, attribution, and growth?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]65% of companies are focused on thought leadership to break through the noise created by AI-generated content.[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/resources\/marketing-leader-insights\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ bottom_padding=”0″ left_padding_desktop=”0″ right_padding_desktop=”0″ top_margin=”0″ bottom_margin=”0″ left_margin=”0″ constrain_group_8=”yes” right_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column bottom_padding_desktop=”30″ left_padding_desktop=”30″ constrain_group_101=”yes” right_padding_desktop=”30″ constrain_group_1=”yes” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][divider line_type=”No Line” custom_height=”40″][vc_column_text css=”” text_direction=”default”]\n

How will G2\u2019s 2026 acquisition change its AI citation share?<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

In BOFU prompts, G2\u2019s AI citation share could increase 76%, jumping to position #2, behind only Reddit.<\/p>\n[\/vc_column_text][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_color_hover=”#000000″ text_color=”#000000″ text_color_hover=”#ffffff” button_border_color=”#000000″ button_border_thickness=”1px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Read the research” url=”https:\/\/beomniscient.com\/blog\/g2-acquisition-ai-citation-share\/” padding_top=”12″ padding_bottom=”12″ padding_left=”20″ padding_right=”20″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”2707″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":51,"featured_media":652,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"wf_page_folders":[52],"class_list":["post-6962","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nResearch - Omniscient Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research\" \/>\n<meta property=\"og:description\" content=\"Data & Insights Original research and data studies on search, AI, content, consumer behavior, and organic growth. How do B2B decision-makers shop in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/research\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T16:14:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/02\/omniscient-digital-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/\"},\"author\":{\"name\":\"Cate Dombrowski\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/b45be551e75ad452519e7331d9405e1c\"},\"headline\":\"Research\",\"datePublished\":\"2026-02-09T21:11:28+00:00\",\"dateModified\":\"2026-03-05T16:14:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/\"},\"wordCount\":3171,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/omniscient-digital-cover.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/\",\"name\":\"Research - Omniscient Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/omniscient-digital-cover.png\",\"datePublished\":\"2026-02-09T21:11:28+00:00\",\"dateModified\":\"2026-03-05T16:14:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/omniscient-digital-cover.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/omniscient-digital-cover.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/b45be551e75ad452519e7331d9405e1c\",\"name\":\"Cate Dombrowski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/cropped-Headshot-1-scaled-1-96x96.jpg\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/cropped-Headshot-1-scaled-1-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/cropped-Headshot-1-scaled-1-96x96.jpg\",\"caption\":\"Cate Dombrowski\"},\"description\":\"Cate Dombrowski is a Research Analyst at Omniscient Digital, where she blends storytelling with statistics. With a background in marketing and data analytics, she\u2019s driven by a curiosity to uncover hidden insights or validate ideas with data. Outside of work, she enjoys cycling, trying new restaurants, and reading in Central Park.\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/catedombrowski\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Research - Omniscient Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/research\/","og_locale":"en_US","og_type":"article","og_title":"Research","og_description":"Data & Insights Original research and data studies on search, AI, content, consumer behavior, and organic growth. How do B2B decision-makers shop in","og_url":"https:\/\/beomniscient.com\/research\/","og_site_name":"Omniscient Digital","article_modified_time":"2026-03-05T16:14:34+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/02\/omniscient-digital-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@beomniscient_","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/research\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/research\/"},"author":{"name":"Cate Dombrowski","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/b45be551e75ad452519e7331d9405e1c"},"headline":"Research","datePublished":"2026-02-09T21:11:28+00:00","dateModified":"2026-03-05T16:14:34+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/research\/"},"wordCount":3171,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/research\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/02\/omniscient-digital-cover.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/research\/","url":"https:\/\/beomniscient.com\/research\/","name":"Research - Omniscient Digital","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/research\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/research\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/02\/omniscient-digital-cover.png","datePublished":"2026-02-09T21:11:28+00:00","dateModified":"2026-03-05T16:14:34+00:00","breadcrumb":{"@id":"https:\/\/beomniscient.com\/research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/research\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/02\/omniscient-digital-cover.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/02\/omniscient-digital-cover.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"Research"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/b45be551e75ad452519e7331d9405e1c","name":"Cate Dombrowski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/wp-content\/uploads\/cropped-Headshot-1-scaled-1-96x96.jpg","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/cropped-Headshot-1-scaled-1-96x96.jpg","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/cropped-Headshot-1-scaled-1-96x96.jpg","caption":"Cate Dombrowski"},"description":"Cate Dombrowski is a Research Analyst at Omniscient Digital, where she blends storytelling with statistics. With a background in marketing and data analytics, she\u2019s driven by a curiosity to uncover hidden insights or validate ideas with data. Outside of work, she enjoys cycling, trying new restaurants, and reading in Central Park.","url":"https:\/\/beomniscient.com\/blog\/author\/catedombrowski\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages\/6962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=6962"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/pages\/6962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/652"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=6962"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_page_folders?post=6962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}