{"id":742,"date":"2021-03-12T08:30:00","date_gmt":"2021-03-12T13:30:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=742"},"modified":"2025-12-16T01:46:01","modified_gmt":"2025-12-16T06:46:01","slug":"content-marketing-definition","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/","title":{"rendered":"A Simple Content Marketing Definition [+ Examples]"},"content":{"rendered":"\n

Ask 5 people the definition of content marketing, and you\u2019ll get 5 different answers and examples. <\/p>\n\n\n\n

It\u2019s just the nature of the beast. <\/p>\n\n\n\n

Content marketing is multifaceted, with various different building blocks and cogs that come together to make it up. <\/p>\n\n\n\n

What Is Content Marketing? <\/h2>\n\n\n\n

The definition of content marketing can feel pretty elusive at times. Maybe you\u2019ve heard one thing from one person and another thing entirely from someone else. <\/p>\n\n\n\n

It\u2019s no surprise, really. <\/p>\n\n\n\n

The concept of content marketing is constantly evolving, bringing new expectations and a wave of new definitions with it. <\/p>\n\n\n\n

If we look at the Oxford dictionary, we get a fairly dry, straightforward description: <\/p>\n\n\n\n

\"content<\/figure>\n\n\n\n

The core idea is that content marketing pushes content and information rather than products. <\/p>\n\n\n\n

Gone are the days of one-sided billboards<\/a> and suspiciously persuasive TV ads. <\/p>\n\n\n\n

Instead, consumers actively seek out information that solves their pain points. This means brands are tasked with providing truly relevant and useful content that tackles the key questions and worries their buyers have. <\/p>\n\n\n\n

We\u2019re all content marketing experts at Omniscient Digital, and yet even we still have differing views on the definition of content marketing: <\/p>\n\n\n\n

For Alex<\/a>, \u201ccontent marketing is creating content (purposely loosely defined\u2014could be blog posts, infographics, video content, whitepapers, imagery, etc.) on owned channels to drive business growth. While there are various ways to do it, when people say they’re doing content marketing, they’re almost always talking about writing blog posts. <\/em><\/p>\n\n\n\n

You also have to separate content marketing from related marketing strategies, like social media marketing, which is creating content for non-owned channels. In essence, you’re creating net new content materials in the hopes that you can attract an audience and convert them to customers.\u201d<\/em><\/p>\n\n\n\n

Whereas David<\/a> describes content marketing as \u201ca marketing strategy used to grow revenue by producing valuable content for your target audience that addresses their needs and questions at each stage of the buyer\u2019s journey.\u201d<\/em><\/p>\n\n\n\n

Lastly, Allie<\/a> defines content marketing as \u201cthe process of creating interesting, educational, entertaining content for the purpose of building trust with an audience and encouraging them to move further down the content marketing funnel<\/a> via engagement and conversions.\u201d<\/em><\/p>\n\n\n\n

How Content Marketing Fits into the Marketing Ecosystem <\/h2>\n\n\n\n

Content marketing fits under the \u201cmarketing\u201d umbrella in every sense. <\/p>\n\n\n\n

It actually fuels most other marketing efforts as they all need content in one way or another. <\/p>\n\n\n\n

To get social media marketing<\/a> right, you have to know what information your audience wants to see. To succeed in your SEO efforts, you need to publish high-quality content. Inbound marketing to generate leads relies on valuable content. Even PPC campaigns need great content on their accompanying landing pages to drive conversions and encourage consumers to sign up. <\/p>\n\n\n\n

The biggest mistake content marketers make is thinking content marketing is limited to top-of-the-funnel (TOFU) efforts and blog posts. However, content marketing spans the entire customer journey, serving the right content at just the right time. <\/p>\n\n\n\n

It\u2019s not just about raising brand awareness and driving traffic, it\u2019s ultimately about creating an ecosystem of valuable content that impacts your bottom line, with a strong bottom of the funnel marketing<\/a> strategy to convert leads into customers.<\/p>\n\n\n\n

Real-Life Content Marketing Examples<\/h2>\n\n\n\n

1. Canva\u2019s Tutorial Resources<\/h3>\n\n\n\n
\"content<\/figure>\n\n\n\n

Canva provides an extensive collection of courses, tutorials, and guides for users to learn about design and branding. The blog attracts TOFU visitors, while the in-depth courses and tutorials are geared towards consumers further through the funnel. <\/p>\n\n\n\n

2. Intercom\u2019s User Community<\/h3>\n\n\n\n
\"content<\/figure>\n\n\n\n

As well as blogging, a resources portal, webinars, and a dedicated help center, Intercom also hosts a community forum where consumers can get their questions answered.<\/p>\n\n\n\n

3. Omniscient Digital\u2019s Full-Funnel Strategy<\/h3>\n\n\n\n
\"content<\/figure>\n\n\n\n

This list wouldn\u2019t be complete without a nod to our own content marketing strategy. Guides and templates<\/a> help tackle key problems marketers face, while our blog, case studies, and podcast attract TOFU visitors. <\/p>\n\n\n\n

4. Investopedia\u2019s Go-To Resources<\/h3>\n\n\n\n
\"content<\/figure>\n\n\n\n

Investopedia has made itself the go-to resource for investing and stocks<\/a> through online courses, daily bulletins, a stock simulator, and short articles that answer the key questions investors might have. <\/p>\n\n\n\n

Here are 10 more exciting examples of content marketing<\/a> to inspire your strategy. <\/p>\n\n\n\n

How to Explain Content Marketing to Anyone <\/h2>\n\n\n\n

Content marketing isn\u2019t new. <\/p>\n\n\n\n

But, since the rise of the internet and the explosion of digital marketing<\/a> opportunities, it\u2019s been thrust into the limelight. <\/p>\n\n\n\n

If you\u2019ve ever tried to describe it to a non-content person, chances are you were met with a blank stare (we\u2019ve been there). Instead of trying to explain it from a top-level perspective, think about how non-content people consume content.<\/p>\n\n\n\n

Maybe they have a favorite magazine they devour every Sunday. Perhaps they follow a blog for weekly recipe ideas. Or, maybe they spend hours scrolling through TikTok videos of makeup trends. Often, these pieces of content are vessels brands use to capture new buyers.<\/p>\n\n\n\n

These people might not realize that the piece of content they love is linked to a brand\u2014and that\u2019s the whole point. Content marketing isn\u2019t about the brand, your product, or your services. It\u2019s about your audience, what they care about, and where they look for information. <\/p>\n\n\n\n

How Content Marketing Has Changed Over Time<\/h2>\n\n\n\n

Content marketing has been around for centuries. <\/p>\n\n\n\n

Benjamin Franklin\u2019s yearly Poor Richard\u2019s Almanack was published to promote his printing business in 1732. In 1801, Librairie Galignani opened a reading room and started publishing articles from influential authors and books to bring people to its bookstore. <\/p>\n\n\n\n

The evolution of technology and the means to create other types of content besides newspapers has seen the range of content marketing techniques explode.<\/p>\n\n\n\n

The way we interact online is forever in flux, different platforms become popular at different times, and we learn to expect specific types of content from the brands we love. <\/p>\n\n\n\n

In 2011, something groundbreaking happened. <\/p>\n\n\n\n

Google\u2019s Zero Moment of Truth (ZMOT)<\/a> study found that 88% of shoppers research a product before buying it\u2014 hence the need for SEO. Ranking for relevant keywords became crucial for brands that wanted to stand out and build their online presence. <\/p>\n\n\n\n

It was around this time that Google switched up its algorithm to discourage keyword stuffing, forcing brands to really consider the content they were putting out there. The search engine mega-giant was keen to provide positive, helpful online experiences and placed a heavy emphasis on meaningful content. <\/p>\n\n\n\n

And then there was social media, which brought content to consumers rather than the other way around. It\u2019s forged the way for shareable, attention-grabbing content that\u2019s easy and fun to share across social media platforms, whether that\u2019s Facebook, Instagram, or LinkedIn. <\/p>\n\n\n\n

The Benefits of Content Marketing<\/h2>\n\n\n\n

The content marketing definition might seem elusive, but its benefits are very clear<\/a>:<\/p>\n\n\n\n

    \n
  1. Drive Traffic<\/strong>: Keyword research and SEO efforts push brands to the top of SERPs to bring in new visitors.<\/li>\n\n\n\n
  2. Build Trust<\/strong>: High-quality content that answers consumers\u2019 key questions instills confidence and credibility.<\/li>\n\n\n\n
  3. Generate Sales<\/strong>: Populating the sales funnel with valuable content<\/a> that works to push consumers to the next step improves conversion rates and sales figures.<\/li>\n\n\n\n
  4. Increase Online Presence<\/strong>: Consumers will actively share great content to grow your reach organically with the right people.<\/li>\n\n\n\n
  5. Educate Consumers<\/strong>: Excellent content helps potential buyers learn about your products and why they might need them.<\/li>\n<\/ol>\n\n\n\n

    The Biggest Content Marketing Challenges You\u2019re Up Against <\/h2>\n\n\n\n

    Content marketing isn\u2019t just about creating content<\/a>. <\/p>\n\n\n\n

    It involves understanding your potential customers, identifying their pain points, and finding the expertise and resources to make sure your content is the best it can be. <\/p>\n\n\n\n

    As such, many marketers find themselves facing an endless track of hurdles when establishing their content marketing efforts. <\/p>\n\n\n\n

    1. Understanding Audience Needs<\/h3>\n\n\n\n

    Knowing what makes your audience tick and what they need the most help with is the core of most content marketing campaigns. Try and guess, and you\u2019ll end up missing the mark and failing to connect with the people you want to connect with. <\/p>\n\n\n\n

    Overcome This Challenge<\/strong>: Understanding your audience goes deeper than simple demographics. Survey your audience, interview your best customers, and listen to the questions they\u2019re asking on social media and relevant forums. The information you gather from this research will form the crux of your content<\/a> creation<\/a>. <\/p>\n\n\n\n

    \"content<\/figure>\n\n\n\n

    2. Consistency<\/h3>\n\n\n\n

    To see results from your content marketing efforts, you have to be consistent. Publishing a blog post every couple of months when you remember isn\u2019t enough, nor is haphazardly posting on social media on a Friday afternoon. <\/p>\n\n\n\n

    Overcome This Challenge<\/strong>: Create a consistent content schedule that outlines what and when you\u2019re going to post. Planning well in advance will ensure you have to time create high-quality content that continues to perform well. <\/p>\n\n\n\n

    3. Producing First-Rate Content<\/h3>\n\n\n\n

    There\u2019s enough content out there for a lifetime, which is why it\u2019s crucial to make yours the best it can be. But finding the resources and expertise to ensure your content is hitting all the points it should be is hard.<\/p>\n\n\n\n

    Overcome This Challenge<\/strong>: Find expert freelancers or a content team who can spend the time crafting amazing pieces for your audience. If you plan on doing it yourself, create a process for each piece before it gets published. <\/p>\n\n\n\n

    Our Omniscient-Certified Writer Database features the best freelance writers we know, all of whom we’ve worked with and can personally vouch for. Download it now.<\/a><\/em><\/p>\n\n\n\n

    4. Measuring ROI <\/h3>\n\n\n\n

    Measuring the return on your content isn\u2019t easy. There are tons of metrics to consider, and then there\u2019s the task of figuring out what to actually do with those metrics.\u00a0Beyond traffic and conversions, teams use survey metrics<\/a> to understand audience satisfaction and content effectiveness.<\/p>\n\n\n\n

    Overcome This Challenge<\/strong>: Set solid goals for your content before you begin and track metrics that will help reach those goals. For example, if you\u2019ve created a guide to capture downloads, track conversion rates over a set period of time and always carry out optimization. <\/p>\n\n\n\n

    5. Choosing the Right Content Channels<\/h3>\n\n\n\n

    You don\u2019t have to be everywhere at once, but picking the channels you\u2019re going to push relevant content on is often a sticking point for marketers.<\/p>\n\n\n\n

    Overcome This Challenge<\/strong>: Determine which platforms your audience is hanging out on the most and which content formats suit your products best. This will become clear when you carry out audience research to better understand your buyers. <\/p>\n\n\n\n

    Putting Content Marketing Into Practice <\/h2>\n\n\n\n

    At the end of the day, the definition of content marketing doesn\u2019t really matter as long as you\u2019re doing something to provide your audience with valuable information throughout the buying cycle. <\/p>\n\n\n\n

    If you haven\u2019t started implementing a content marketing strategy (perhaps because you don\u2019t really know what it entails), you\u2019re not alone. But, there\u2019s no time like the present to get started.<\/p>\n\n\n\n

    \"Content<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Whoever you ask for a content marketing definition, you\u2019re likely to get a different response. Here\u2019s how we explain content marketing to everyone. <\/p>\n","protected":false},"author":10,"featured_media":751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[125,126],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-strategy"},"yoast_head":"\nA Simple Content Marketing Definition [+ Examples]<\/title>\n<meta name=\"description\" content=\"Ask 5 people for a content marketing definition, and you'll likely get 5 different responses. Here\u2019s how we explain content marketing to everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Content Marketing Definition [+ Examples]\" \/>\n<meta property=\"og:description\" content=\"Whoever you ask for a content marketing definition, you\u2019re likely to get a different response. Here\u2019s how we explain content marketing to everyone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T06:46:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/Blog-Header-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Davey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Davey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/\"},\"author\":{\"name\":\"Lizzie Davey\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/b23629b0fbac8373698a9b51e0c09fd8\"},\"headline\":\"A Simple Content Marketing Definition [+ Examples]\",\"datePublished\":\"2021-03-12T13:30:00+00:00\",\"dateModified\":\"2025-12-16T06:46:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/\"},\"wordCount\":1846,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-Header-Image.png\",\"articleSection\":[\"Content Marketing\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/\",\"name\":\"A Simple Content Marketing Definition [+ Examples]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-Header-Image.png\",\"datePublished\":\"2021-03-12T13:30:00+00:00\",\"dateModified\":\"2025-12-16T06:46:01+00:00\",\"description\":\"Ask 5 people for a content marketing definition, and you'll likely get 5 different responses. Here\u2019s how we explain content marketing to everyone.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-Header-Image.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-Header-Image.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/content-marketing-definition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Simple Content Marketing Definition [+ Examples]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/b23629b0fbac8373698a9b51e0c09fd8\",\"name\":\"Lizzie Davey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/lizzie-davey-96x96.jpeg\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/lizzie-davey-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/lizzie-davey-96x96.jpeg\",\"caption\":\"Lizzie Davey\"},\"description\":\"Lizzie is a freelance writer and content strategist for SaaS and eCommerce brands, specializing in creating long-form content that gets shared and sells. When she's not typing away at her desk in sunny Brighton, you can find her exploring new places, hanging upside down on aerial silks, or going on a long walk.\",\"sameAs\":[\"https:\\\/\\\/www.lizziedavey.com\\\/\"],\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/lizziedavey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Simple Content Marketing Definition [+ Examples]","description":"Ask 5 people for a content marketing definition, and you'll likely get 5 different responses. Here\u2019s how we explain content marketing to everyone.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/","og_locale":"en_US","og_type":"article","og_title":"A Simple Content Marketing Definition [+ Examples]","og_description":"Whoever you ask for a content marketing definition, you\u2019re likely to get a different response. Here\u2019s how we explain content marketing to everyone.","og_url":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/","og_site_name":"Omniscient Digital","article_published_time":"2021-03-12T13:30:00+00:00","article_modified_time":"2025-12-16T06:46:01+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/Blog-Header-Image.png","type":"image\/png"}],"author":"Lizzie Davey","twitter_card":"summary_large_image","twitter_creator":"@beomniscient_","twitter_site":"@beomniscient_","twitter_misc":{"Written by":"Lizzie Davey","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/"},"author":{"name":"Lizzie Davey","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/b23629b0fbac8373698a9b51e0c09fd8"},"headline":"A Simple Content Marketing Definition [+ Examples]","datePublished":"2021-03-12T13:30:00+00:00","dateModified":"2025-12-16T06:46:01+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/"},"wordCount":1846,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/Blog-Header-Image.png","articleSection":["Content Marketing","Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/","url":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/","name":"A Simple Content Marketing Definition [+ Examples]","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/Blog-Header-Image.png","datePublished":"2021-03-12T13:30:00+00:00","dateModified":"2025-12-16T06:46:01+00:00","description":"Ask 5 people for a content marketing definition, and you'll likely get 5 different responses. Here\u2019s how we explain content marketing to everyone.","breadcrumb":{"@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/blog\/content-marketing-definition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/Blog-Header-Image.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/Blog-Header-Image.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/blog\/content-marketing-definition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"A Simple Content Marketing Definition [+ Examples]"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/b23629b0fbac8373698a9b51e0c09fd8","name":"Lizzie Davey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/lizzie-davey-96x96.jpeg","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/lizzie-davey-96x96.jpeg","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/03\/lizzie-davey-96x96.jpeg","caption":"Lizzie Davey"},"description":"Lizzie is a freelance writer and content strategist for SaaS and eCommerce brands, specializing in creating long-form content that gets shared and sells. When she's not typing away at her desk in sunny Brighton, you can find her exploring new places, hanging upside down on aerial silks, or going on a long walk.","sameAs":["https:\/\/www.lizziedavey.com\/"],"url":"https:\/\/beomniscient.com\/blog\/author\/lizziedavey\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/751"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/tags?post=742"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_post_folders?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}