{"id":780,"date":"2021-03-23T08:30:00","date_gmt":"2021-03-23T12:30:00","guid":{"rendered":"https:\/\/beomniscient.com\/?p=780"},"modified":"2025-08-21T15:14:12","modified_gmt":"2025-08-21T19:14:12","slug":"how-to-do-keyword-research","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/how-to-do-keyword-research\/","title":{"rendered":"How to Do Keyword Research: a Crazy Simply Guide"},"content":{"rendered":"\n

Keyword research is at the core of every content marketing strategy<\/a>. It fuels everything from your cluster topics<\/a> and pillar pieces to your content calendar and literally <\/em>everything in between.<\/p>\n\n\n\n

Conducting keyword research gives you unique insight into the specific search terms your customers and clients are using. It also helps you plot your positioning in the competitive landscape and work your way up the SERPs. <\/p>\n\n\n\n

The problem is, keyword research can feel like a complicated math equation with several elusive spinning parts. With so many different tools and tactics doing the rounds, it\u2019s hard to know where to start. <\/p>\n\n\n\n

We believe there are two main goals of keyword research: <\/p>\n\n\n\n

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  1. Finding the gap in your market to beat competitors<\/li>\n\n\n\n
  2. Discovering relevant, customer-related keywords to jump up search engine results<\/li>\n<\/ol>\n\n\n\n

    When you break it down like this, the process becomes a whole lot easier to manage. <\/p>\n\n\n\n

    Sure, you can take a stab in the dark about what you think <\/em>your customers are searching for. Or, you can tap your Google analytics or site metrics. Regardless, assumptions do not<\/em> make a good baseline for a strategy. <\/p>\n\n\n\n

    Plus, your analytics will only provide part of the story. They won\u2019t tell you what specific keywords you could <\/em>be targeting or what terms your competitors are incorporating to rank high in search results. <\/p>\n\n\n\n

    Wondering how to do keyword research? We\u2019ve got you. <\/p>\n\n\n\n

    Why Is Keyword Research Important? <\/h2>\n\n\n\n

    You think you know what your audience wants, right? <\/p>\n\n\n\n

    We\u2019ve all been there. We know our customers best so, of course, <\/em>we can take a guess at the target keywords they\u2019re using. <\/p>\n\n\n\n

    One of my favorite examples of this is the craze about five years ago that saw everyone shorten the word business to \u201cbiz\u201d. It was a trend we\u2019d probably all rather forget, but it led to a lot <\/em>of brands using the term \u201cbiz\u201d in their name and their copy. In reality, no one was typing \u201cbiz\u201d into Google as a shortening for business.<\/p>\n\n\n\n

    \"how<\/figure>\n\n\n\n

    As you can see, there was a peak for the term \u201cbiz\u201d in Google Trends<\/a> in 2017. <\/p>\n\n\n\n

    Assuming that customers are using trending terms might make sense, but it\u2019s not necessarily the right way to do it. <\/p>\n\n\n\n

    In fact, keyword research has many benefits<\/a> because: <\/p>\n\n\n\n