It makes sense: you don\u2019t want to read about how <\/em>to do something if you don\u2019t even know why<\/em> it\u2019s important in the first place, right? <\/p>\n\n\n\n When you\u2019re thinking of <\/strong>blog topic ideas<\/strong><\/a>, having a list of formats for reference can be helpful.<\/strong><\/p>\n\n\n\n The following blog page templates<\/a> will help you structure your posts to take the guesswork out of creating great content and ensure you\u2019re getting the results you want. <\/p>\n\n\n\n There are three key things you should consider before you map out a new blog post:<\/p>\n\n\n\n Running keyword research and figuring out what searchers are looking for will help you decide what you should be blogging about and the kind of blog content you should be creating. <\/strong>Get it wrong, and readers will simply go elsewhere. <\/p>\n\n\n\n When you know what you want readers to take away from the post, you\u2019re able to structure your post in a way that makes it happen. Some questions to ask before you begin:<\/p>\n\n\n\n Every blog post should end with a call to action depending on the next step you want readers to take. You might want them to download your latest ebook, share your post on social media, or sign up for a free demo. <\/p>\n\n\n\n Let\u2019s get started!<\/p>\n\n\n\n Blog posts come in many different shapes and sizes. You\u2019ve probably seen the majority of them in the wild, from the popular how-to posts, to listicles, and product comparison posts. Each one tends to follow a specific formula which helps speed up the content creation process. <\/p>\n\n\n\n We\u2019ve laid out the typical flow for popular posts here along with free blog post templates and examples. <\/strong><\/p>\n\n\n\n One of the most common types of blog posts you\u2019ll see are how-to blog posts that provide a tutorial for a specific activity or technique. <\/p>\n\n\n\n The main purpose of a how-to post is to educate your reader. They show your expertise and help your audience<\/a> solve a specific problem, which elevates your authority and positions you as a leader in your industry. <\/p>\n\n\n\n How-to posts tend to follow a similar blog outline. They start by introducing the reader to what they\u2019re going to learn and why it\u2019s important, and then break down the \u201chow\u201d into a step-by-step guide. Towards the end, a conclusion wraps up the post and reminds readers of the main takeaways. <\/p>\n\n\n\n Educate readers and show off your expertise <\/p>\n\n\n\n List posts (or \u201clisticles<\/a>\u201d) are great search engine fodder and often list out a set of tools, techniques, or ideas that either inspire readers or teach them something new. A recent study from SEMRush found that content with lists gets 70% more traffic<\/a> than posts without lists.<\/p>\n\n\n\n List posts are great for positioning your product among other similar products, sharing a large number of ideas in a short space, and providing quick, scannable information that\u2019s easy to digest. <\/p>\n\n\n\n List posts always start with a numbered post title. Run your keyword through Google to see the number range of other similar posts and try to aim for a similar number of points in your list. Then provide a couple of sentences to introduce the list before jumping straight into a subheading for each point. Again, a conclusion wraps up the post and reiterates the key points. <\/p>\n\n\n\n Generate high search rankings and educate readers <\/p>\n\n\n\n Sharing what your customers or industry influencers have achieved helps readers see what\u2019s possible for them. Case study posts<\/a> tend to go into detail about a specific problem a brand or individual had before diving into how they solved it.<\/p>\n\n\n\n Case study posts are great if you want to show off customer success stories or present your product as a solution to a very common problem. <\/p>\n\n\n\n Case study posts are slightly different to other types of blog posts because they are so focused on a particular brand and its story. The structure usually follows a problem, solution, results format that form a beginning, middle, and end. <\/p>\n\n\n\n Show off your expertise and position your product as the ideal solution<\/p>\n\n\n\n Ultimate guides (or beginner\u2019s guides) don\u2019t have to provide every single <\/em>piece of information on a topic, but they tend to go into much more detail than the average blog post and cover as many points as possible. <\/p>\n\n\n\n An ultimate guide can help you rank well for a competitive keyword, but they also help position you as an expert on a particular topic. If you\u2019re an email marketing provider, an ultimate guide to email marketing will help attract qualified prospects who are just starting their journey into email marketing. <\/p>\n\n\n\n Ultimate guide posts tend to follow the basic what<\/em>, why<\/em>, and how<\/em> structure. They start with an introduction to the topic and what it is before leading into why it\u2019s important. From there, they often include a how-to guide and relevant examples with screenshots and step-by-step instructions. <\/p>\n\n\n\n Generate high search rankings and position yourself as a topic authority<\/p>\n\n\n\n The SaaS industry is full of comparison posts and pieces of content where brands go head to head and battle it out with their features and benefits. <\/p>\n\n\n\n Comparison posts help validate your product against your competitors and are particularly useful if you have a competitor that\u2019s monopolizing your industry. Bottom of the funnel prospects will be looking for the best solution<\/a>, and comparison posts help them decide which option is best. <\/p>\n\n\n\n The structure will ultimately depend on your target audience and their needs but, as a common rule, comparison posts start with an introduction to the two products that are going head-to-head before leading into what makes each one different or better. <\/p>\n\n\n\n For example, the email marketing provider mentioned above might have a section for segmentation capabilities, a passage about their email finder<\/a>, and another for automation features.<\/p>\n\n\n\n Validate your product against competitors and target bottom of the funnel prospects<\/p>\n\n\n\n Expert roundup posts bring together quotes or advice from a selection of industry experts. They provide multiple different perspectives and often generate lots of visibility on social media if the experts share the post with their followers. Effectively mana<\/a>ging a database<\/a> of experts or contributors helps maintain a rich, diverse pool of content and insights that can benefit your audience.<\/p>\n\n\n\n Expert roundup posts are great for building relationships with industry influencers and <\/em>they provide less work for you since you\u2019re just putting together other people\u2019s content. They also provide a multi-perspective insight into your chosen topic, which positions you as a leader in that area.<\/p>\n\n\n\n After you\u2019ve got the quotes you need from industry experts, you simply need to weave them together into a coherent narrative. Start with an introduction to the topic and lead into the advice. You might group similar advice under relevant subheaders or just list out each expert\u2019s opinion in a list. <\/p>\n\n\n\n Generate social media shares and build relationships with industry experts <\/p>\n\n\n\n Infographic posts provide a visual feast while also imparting valuable information. Aside from creating an eye-catching design<\/a>, they are one of the easiest types of blog posts to create because there is very little copy involved.<\/p>\n\n\n\n Infographic posts are great for sharing information quickly in a unique way. The visual nature of them means they perform well on social channels and help increase brand awareness. Typically, content with an infographic generates 178% more inbound links<\/a>.<\/p>\n\n\n\n Infographic posts almost always follow the same structure. They start with an introduction explaining the research or topic before sharing the infographic<\/a> itself. Afterward, you can add extra context to the infographic or just go straight for a conclusion. <\/p>\n\n\n\n Generate social media shares, cater to visual readers and position yourself as an authority<\/p>\n\n\n\n Running your own research gives you a deep, first-hand insight into your industry and audience. Sharing your findings can put your brand in the spotlight and generate lots of links from other sites that use your research in their own posts. <\/p>\n\n\n\n First of all, you\u2019ll need to have carried out some kind of research. This could be a small-scale experiment or a larger, industry-wide survey. Report posts can put your brand on the map and increase visibility in your sector. <\/p>\n\n\n\n Once you\u2019ve gathered your research and have insights to share, start with an introduction that explains what the study was about, why you decided to do it, and how you executed it. From there, dig into the results either in a list format or in a narrative style. <\/p>\n\n\n\n Generate backlinks and position yourself as an industry expert <\/p>\n\n\n\n 1. Atlassian – How to Get Past Shiny Object Syndrome<\/a> <\/p>\n\n\n\n 2. Edume – How to Attract and Retain Younger Talent in Transport and Logistics<\/a><\/p>\n\n\n\n 3. Omniscient Digital – How to Generate Content Ideas That Drive Business<\/a><\/p>\n\n\n\n 4. QuickBooks – 10 Types of Tools That Will Drive the Future of Remote Work<\/a><\/p>\n\n\n\n 5. Omniscient Digital – 10 Content Marketing Examples to Inspire Your Content Strategy<\/a><\/p>\n\n\n\n 6. Privy – 11 Email Subject Lines Tips and Best Example Subject Line Examples<\/a><\/p>\n\n\n\n 7. Shopify – How Offering Bundles Double Lume Cube\u2019s Average Order Value<\/a><\/p>\n\n\n\n 8. Mailchimp – How BetterSpaces Landed New Customers Amid a Year of Upheaval<\/a><\/p>\n\n\n\n 9. Typeform – How Marketing Agency Hint Scales Personal Conversations With Beautiful Chatbots<\/a><\/p>\n\n\n\n 10. Toggl – The Ultimate Guide to Time Management Strategies<\/a><\/p>\n\n\n\n 11. HubSpot – The Ultimate Guide to Customer Segmentation <\/a><\/p>\n\n\n\n 12. AppSumo – The Ultimate Guide to Chatbots<\/a> <\/p>\n\n\n\n 13. Zapier – Slack vs Discord: Which One Should You Use? <\/a><\/p>\n\n\n\n 14. Drip – ActiveCampaign vs Drip: Which Tool Should You Use in 2021?<\/a><\/p>\n\n\n\n 15. Paperform – Typeform vs SurveyMonkey vs Paperform: A Full Comparison<\/a><\/p>\n\n\n\n 16. Lattice – HR Leaders Share Tips for First-Time Managers<\/a><\/p>\n\n\n\n 17. ClickZ – 2021 Digital Marketing Trends You Need to Know From 13 Marketing Experts<\/a><\/p>\n\n\n\n 18. PRFire – How to Distribute Content: 7 Impressive Ways the Experts Are Doing It <\/a><\/p>\n\n\n\n 19. Contactually – Subject Lines That Will Get Your Emails Opened [Infographic]<\/a><\/p>\n\n\n\n 20. Repsly – How to Maximize Time Management in the Field [Infographic]<\/a><\/p>\n\n\n\n 21. Quiq – How Chatbots for Customer Experience Deliver Results<\/a><\/p>\n\n\n\n 22. Hotjar – How 400+ Beta Readers Helped Us Write Our Best Content<\/a> <\/p>\n\n\n\n 23. Backlinko – The B2B Content Marketing Report <\/a><\/p>\n\n\n\n 24. Campaign Monitor – Ultimate Email Marketing Benchmarks for 2021<\/a><\/p>\n\n\n\n Different blog posts do different things for your brand. Some get you visibility on social channels, others leverage your expertise and even more educate your readers and present your product as the perfect solution. <\/p>\n\n\n\n Think about the way you want your readers to feel when they\u2019re reading a post and what specific action you want them to take at the end. You also need to take into account your domain authority and the amount of effort needed when you\u2019re trying to decide what kind of content to produce.<\/a><\/p>\n\n\n\n The type of blog post you create and, more importantly, the way you structure it <\/em>will depend on what you want it to achieve. Use the templates above to get started and take inspiration from the many, many <\/em>examples available out there. <\/p>\n\n\n\n The next step is actually writing <\/em>the content. Get details of the best bloggers on the web straight to your inbox with our writer\u2019s database<\/a> and download our SEO content brief<\/a> template to get started. <\/p>\n\n\n\n If you\u2019d like help with writing engaging content<\/a> and creating a results-driven content strategy<\/a>, reach out to us to set up a free strategy call<\/a>.<\/p>\n\n\n\n The way you structure your blog posts is important. Humans…<\/p>\n","protected":false},"author":10,"featured_media":936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[125,127],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-production"},"yoast_head":"\nBefore We Get Started: What\u2019s Your Goal? <\/h3>\n\n\n\n
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\n
8 High-Converting Blog Post Formats [+ Templates]<\/h2>\n\n\n\n
1. How-To Post Template<\/h2>\n\n\n\n
When you should write a how-to post<\/h3>\n\n\n\n
How to implement a how-to post<\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"how](\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/how-to-blog-post-template.jpg\")
<\/figure>\n\n\n\n2. List Post Template<\/h2>\n\n\n\n
When you should write a list post<\/h3>\n\n\n\n
How to implement a list post<\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"\"](\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/listicle-blog-post-template-1024x829.jpg\")
<\/figure>\n\n\n\n3. Case Study Post Template<\/h2>\n\n\n\n
When you should write a case study post<\/h3>\n\n\n\n
How to implement a case study post<\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"case](\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/case-study-blog-post-template.jpg\")
<\/figure>\n\n\n\n4. Ultimate Guide Post Template<\/h2>\n\n\n\n
When you should write an ultimate guide post<\/h3>\n\n\n\n
How to implement an ultimate guide post <\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"ultimate](\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/ultimate-guide-blog-post-template.jpg\")
<\/figure>\n\n\n\n5. Comparison Post Template<\/h2>\n\n\n\n
When you should write a comparison post<\/h3>\n\n\n\n
How to implement a comparison post<\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"comparison](\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/comparison-post-blog-post-template-1024x989.jpg\")
<\/figure>\n\n\n\n6. Expert Roundup Post Template<\/h2>\n\n\n\n
When you should write an expert roundup post<\/h3>\n\n\n\n
How to implement an expert roundup post <\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"expert](\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/expert-round-up-blog-post-template-1024x881.jpg\")
<\/figure>\n\n\n\n7. Infographic Post Template<\/h2>\n\n\n\n
When you should write an infographic post <\/h3>\n\n\n\n
How to implement an infographic post <\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"infographic](\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/infographic-blog-post-template.jpg\")
<\/figure>\n\n\n\n8. Report or Survey Post Template <\/h2>\n\n\n\n
When you should write a report or survey post<\/h3>\n\n\n\n
How to implement a report or survey post<\/h3>\n\n\n\n
Results: <\/h3>\n\n\n\n
![\"original](\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/original-research-or-survey-blog-post-template.jpg\")
<\/figure>\n\n\n\n24 Blog Post Template Examples<\/h2>\n\n\n\n
How-To Blog Post Examples<\/h3>\n\n\n\n
List Post Examples<\/h3>\n\n\n\n
Case Study Post Examples<\/h3>\n\n\n\n
Ultimate Guide Post Examples<\/h3>\n\n\n\n
Comparison Post Examples<\/h3>\n\n\n\n
Expert Roundup Post Examples<\/h3>\n\n\n\n
Infographic Post Examples<\/h3>\n\n\n\n
Report or Survey Post Examples<\/h3>\n\n\n\n
Formatting Your Blog Posts Based on Your Goals <\/h2>\n\n\n\n
![\"Content](\"https:\/\/beomniscient.com\/wp-content\/uploads\/Content-Strategy-framework-1024x535.png\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"