{"id":991,"date":"2021-05-31T13:21:34","date_gmt":"2021-05-31T17:21:34","guid":{"rendered":"https:\/\/beomniscient.com\/?p=991"},"modified":"2026-05-13T19:10:27","modified_gmt":"2026-05-13T23:10:27","slug":"saas-seo","status":"publish","type":"post","link":"https:\/\/beomniscient.com\/blog\/saas-seo\/","title":{"rendered":"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)"},"content":{"rendered":"\n<p>It\u2019s every marketer&#8217;s goal to land the top spot on Google (or, at least, the first page). But marketers for <a href=\"https:\/\/beomniscient.com\/blog\/enterprise-saas-seo-8-techniques-and-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS<\/a> products often feel like they\u2019re banging their head against a brick wall.&nbsp;<\/p>\n\n\n\n<p>This is because of the sheer growth of the SaaS industry in just 10 years. In fact, the industry is expected to <a href=\"https:\/\/thrivemyway.com\/saas-stats\/\">reach $171 billion<\/a> in 2022. <strong>The competition is huge, and the constantly changing nature of the tech world means you <em>have <\/em>to stay on top of your game\u2026 or you lose.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"702\" data-src=\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/saas-market-growth-1024x702.jpg\" alt=\"saas market growth\" class=\"wp-image-1015 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/702;width:512px;height:351px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-market-growth-1024x702.jpg 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-market-growth-300x206.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-market-growth-768x526.jpg 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-market-growth-1536x1053.jpg 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-market-growth.jpg 1558w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.statista.com\/statistics\/510333\/worldwide-public-cloud-software-as-a-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n\n\n\n<p>Every year, an influx of new products, tools, and software are launched, some of which we never even knew we needed.&nbsp;<\/p>\n\n\n\n<p>Which brings me to point two.&nbsp;<\/p>\n\n\n\n<p>Lots of SaaS products solve problems that consumers don\u2019t know they have, which can make it tricky to pinpoint relevant keywords and create the right content to suit the search algorithms.&nbsp;<\/p>\n\n\n\n<p><strong>Search engine optimization (SEO) is crucial for SaaS companies that want to stand out and win organic market share.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-saas-seo-nbsp\">What is SaaS SEO?&nbsp;<\/h2>\n\n\n\n<p>SaaS SEO involves <a href=\"https:\/\/www.jivochat.com\/blog\/tools\/website-optimization-tools.html\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your website<\/a> to include relevant keywords and content to increase your Google ranking. Common strategies include in-depth keyword research, <a href=\"https:\/\/beomniscient.com\/seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">running site-wide audits<\/a>, optimizing on-page SEO, building out high-intent product pages, creating content, and generating links from popular sites.&nbsp;<\/p>\n\n\n\n<p>Sounds easy, right? Just like any other SEO strategy!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Except, it\u2019s not.&nbsp;<\/p>\n\n\n\n<p><strong>SaaS SEO comes with a common set of challenges, including:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fierce competition from aggregator sites (like G2, Capterra)<\/li>\n\n\n\n<li>Limited search volumes<\/li>\n\n\n\n<li>Misaligned keyword use&nbsp;<\/li>\n\n\n\n<li>Fierce competition in general (not just aggregator sites)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-saas-companies-should-invest-in-seo-nbsp\">Why SaaS Companies Should Invest in SEO&nbsp;<\/h2>\n\n\n\n<p>SEO takes a lot of the hard work out of the <a href=\"https:\/\/influno.com\/b2b-sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales cycle<\/a>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/saas-sales-ultimate-guide\" target=\"_blank\" rel=\"noreferrer noopener\">According to HubSpot<\/a>, <strong>the average sales cycle for a SaaS product is 84.3 days <\/strong>&#8211; a lot longer than the impulse buys that define consumer-focused industries. Users tend to need a lot of touchpoints with a brand or product before they make a final decision, which is where SEO comes into play.&nbsp;<\/p>\n\n\n\n<p>However, <strong>lots of software companies make the mistake of going straight for the most <a href=\"https:\/\/elearningindustry.com\/advertise\/elearning-marketing-resources\/blog\/using-seo-competitor-analysis-find-interesting-topics-and-identify-buyer-personas-elearning\" target=\"_blank\" rel=\"noreferrer noopener\">competitive keywords<\/a> they can find that relates to their product. <\/strong>They take popular organic search terms like \u201cemail marketing software\u201d and pump their product page full of target keywords, alt text, and keyword-led meta descriptions.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-any-other-industry-this-would-make-perfect-sense-nbsp\">In any other industry, this would make perfect sense.&nbsp;<\/h4>\n\n\n\n<p>If someone is searching for \u201cemail marketing software\u201d, chances are, they\u2019re looking for an <a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing software<\/a>, so why <em>wouldn\u2019t <\/em>they want to see a product page that aligns fully with their search term?&nbsp;<\/p>\n\n\n\n<p>However, take a look at search engine results for \u201cemail marketing software\u201d:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"947\" height=\"1024\" data-src=\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/email-marketing-software-saas-seo-search-intent-947x1024.jpg\" alt=\"\" class=\"wp-image-1017 lazyload\" style=\"--smush-placeholder-width: 947px; --smush-placeholder-aspect-ratio: 947\/1024;width:474px;height:512px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/email-marketing-software-saas-seo-search-intent-947x1024.jpg 947w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/email-marketing-software-saas-seo-search-intent-278x300.jpg 278w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/email-marketing-software-saas-seo-search-intent-768x830.jpg 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/email-marketing-software-saas-seo-search-intent.jpg 1000w\" data-sizes=\"(max-width: 947px) 100vw, 947px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>The first four results aren\u2019t product pages, they\u2019re lists of the best services, reviews, and comparisons. Trying to compete on this keyword with a product page (no matter how polished and primed it is) simply isn\u2019t going to work because the user intent of the search is to find <em>options and compare them.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>SaaS companies need a more comprehensive <a href=\"https:\/\/beomniscient.com\/services\/technical-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">technical SEO strategy<\/a> than most other industries.&nbsp;<\/strong><\/p>\n\n\n\n<p>It\u2019s not enough to stuff keywords into product pages and hope for the best. Instead, marketers must lead potential users through the buyer\u2019s journey, providing them with information, comparisons, and social proof along the way.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-top-3-saas-seo-strategies\">The Top 3 SaaS SEO Strategies<\/h2>\n\n\n\n<p>There are three common strategies that should be used in tandem to create a fully functioning <a href=\"https:\/\/beomniscient.com\/services\/seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategy<\/a>:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intent-inspired content<\/strong><\/li>\n\n\n\n<li><strong>Link building<\/strong><\/li>\n\n\n\n<li><strong>Keyword research&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Combine these three things together along with other <a href=\"https:\/\/www.entrepreneurshiplife.com\/the-new-digital-frontier-top-social-media-platforms-for-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing channels, like social media<\/a>, and you should have a pretty tight marketing strategy on your hands.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saas-seo-strategy-1-intent-inspired-content-nbsp\">SaaS SEO Strategy #1: Intent-Inspired Content&nbsp;<\/h3>\n\n\n\n<p>When creating content, it\u2019s important to push past the keyword and determine what users actually <em>want <\/em>when they\u2019re running a search. This will vary depending on where they are in the buying cycle. Creating <a href=\"https:\/\/beomniscient.com\/search-intent\/\" target=\"_blank\" rel=\"noreferrer noopener\">content that touches on their needs<\/a> at each stage will build a richer experience.&nbsp;<\/p>\n\n\n\n<p>Consider the different types of searches people are carrying out:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-informational\"><strong>1. Informational<\/strong><\/h4>\n\n\n\n<p>This describes searches where people are looking for general information about a topic. Usually, these people are at the top of the funnel, just getting started on their research.&nbsp;<\/p>\n\n\n\n<p>Content that aligns with informational search intent includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog posts<\/li>\n\n\n\n<li>Tutorials&nbsp;<\/li>\n\n\n\n<li>How-to guides<\/li>\n\n\n\n<li><a href=\"https:\/\/beomniscient.com\/thought-leadership\/\">Thought leadership<\/a> pieces<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"1023\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/customer-support-management-search-intent.jpg\" alt=\"customer support management search intent\" class=\"wp-image-1019 lazyload\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1023;width:500px;height:512px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/customer-support-management-search-intent.jpg 1000w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/customer-support-management-search-intent-293x300.jpg 293w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/customer-support-management-search-intent-768x786.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>For example, the top two results for a search on \u201ccustomer support management\u201d are a guide to customer service management and a piece explaining why it\u2019s important. Making it clear that this search has an informational intent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-commercial\"><strong>2. Commercial<\/strong><\/h4>\n\n\n\n<p>Consumers carry out commercial searches when they\u2019re looking to compare products.&nbsp;<\/p>\n\n\n\n<p>Content that fits in with commercial intent includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog posts discussing alternative software options<\/li>\n\n\n\n<li>\u201cBest of\u201d lists<\/li>\n\n\n\n<li>Guides to the top ten tools&nbsp;<\/li>\n\n\n\n<li>Comparison posts&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"240\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/best-email-marketing-services-search-intent.jpg\" alt=\"best email marketing services search intent\" class=\"wp-image-1018 lazyload\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/240;width:500px;height:120px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/best-email-marketing-services-search-intent.jpg 1000w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/best-email-marketing-services-search-intent-300x72.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/best-email-marketing-services-search-intent-768x184.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Take a look at this example by Moosend. For the keyword \u201cbest email marketing services\u201d, the company has published a post outlining the best email marketing services. Yes, they have to list their competitors here, but the intent behind the search shows that they have a better chance of ranking for this kind of post than by optimizing their product page for the same search term. This strategy not only positions them well in search rankings but also subtly promotes their expertise in <a href=\"https:\/\/www.virtuallatinos.com\/blog\/outsource-digital-marketing-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing services<\/a>, offering a comprehensive solution to potential clients.<\/p>\n\n\n\n<p><strong><em>Top tip:<\/em><\/strong><em> take a leaf out of Moosend\u2019s book and list your own product at the top. If you manage to land a Google Snippet feature, your product will then show up as the best tool in your arena.&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-navigational-nbsp\"><strong>3. Navigational&nbsp;<\/strong><\/h4>\n\n\n\n<p>Navigational searches are carried out when a consumer is looking for a specific page on a specific SaaS website.&nbsp;<\/p>\n\n\n\n<p>Content that fits into this category of search includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature page&nbsp;<\/li>\n\n\n\n<li>Pricing page<\/li>\n\n\n\n<li>Demo page&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"730\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/navigational-search-intent-pricing-page.jpg\" alt=\"navigational search intent - pricing page\" class=\"wp-image-1020 lazyload\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/730;width:500px;height:365px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/navigational-search-intent-pricing-page.jpg 1000w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/navigational-search-intent-pricing-page-300x219.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/navigational-search-intent-pricing-page-768x561.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>If someone types in \u201cPrivy pricing\u201d, they\u2019re looking to find out the pricing for the software. Most likely, Privy\u2019s own pricing page will show up on top.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-transactional-nbsp\"><strong>4. Transactional&nbsp;<\/strong><\/h4>\n\n\n\n<p>Transactional searches are made by people at the bottom of the funnel. They\u2019re ready to buy.&nbsp;<\/p>\n\n\n\n<p>Content at this stage includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial pages<\/li>\n\n\n\n<li>Demo pages<\/li>\n\n\n\n<li>\u201cRegister\u201d landing pages<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"252\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/transactional-search-intent-free-trial.jpg\" alt=\"transactional search intent - free trial\" class=\"wp-image-1021 lazyload\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/252;width:500px;height:126px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/transactional-search-intent-free-trial.jpg 1000w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/transactional-search-intent-free-trial-300x76.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/transactional-search-intent-free-trial-768x194.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Type in \u201cAsana free trial\u201d and the first result is Asana themselves.&nbsp;<\/p>\n\n\n\n<p><strong>Create a Suite of Content for More Visibility<\/strong><\/p>\n\n\n\n<p>The more content you have for various stages of the funnel, the more likely you are to show up when a user carries out a search. Expand your content library with a range of different pages, blog posts, and other types of content for best results.&nbsp;<\/p>\n\n\n\n<p>Think about including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing pages<\/li>\n\n\n\n<li>Case studies<\/li>\n\n\n\n<li>Tutorials&nbsp;<\/li>\n\n\n\n<li>Demos<\/li>\n\n\n\n<li>How to guides<\/li>\n\n\n\n<li>Support documentation<\/li>\n\n\n\n<li>Features pages<\/li>\n\n\n\n<li>Whitepapers<\/li>\n\n\n\n<li>Datasheets<\/li>\n\n\n\n<li><a href=\"https:\/\/www.touchpoint.com\/blog\/how-to-create-faq-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">FAQ pages<\/a><\/li>\n<\/ul>\n\n\n\n<p>The more content you have available, the more chances you have of showing up in the search results &#8211; simple.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saas-seo-strategy-2-link-building\">SaaS SEO Strategy #2: Link Building<\/h3>\n\n\n\n<p>Internal links are good to have, but <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks are still one of the most important Google ranking factors<\/a>. The more high quality links you have from top-end industry sites, the more Google will trust your content.&nbsp;<\/p>\n\n\n\n<p>Luckily, for SaaS brands, there are plenty of link building opportunities that don\u2019t involve rabidly guest posting or sliding into influencer DMs.&nbsp;<\/p>\n\n\n\n<p>The easiest way to do this is by creating tangential content. This is content that isn\u2019t directly related to your brand or product but <a href=\"https:\/\/serpreach.com\/saas-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">naturally attracts links<\/a>. Industry-focused content that provides some kind of new insight or information makes it more likely to get picked up and shared by publishers.&nbsp;<\/p>\n\n\n\n<p>There are three key ways you can do this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create and publish reports:<\/strong> put together a report on a specific part of your industry, a trend, or a technique<\/li>\n\n\n\n<li><strong>Create and share visually-appealing&nbsp; infographics: <\/strong>include relevant industry data and new insights&nbsp;<\/li>\n\n\n\n<li><strong>Run surveys: <\/strong>ask your target audience or industry influencers questions that will be useful to other companies and publications&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"570\" data-src=\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/hootsuite-report-saas-seo-link-building-1024x570.jpg\" alt=\"hootsuite report - saas seo - link building\" class=\"wp-image-1022 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/570;width:512px;height:285px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/hootsuite-report-saas-seo-link-building-1024x570.jpg 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/hootsuite-report-saas-seo-link-building-300x167.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/hootsuite-report-saas-seo-link-building-768x428.jpg 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/hootsuite-report-saas-seo-link-building.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>For example, Hootsuite publishes a Social Trends report every year that gets a lot of interest from big publications and industry high-flyers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saas-seo-strategy-3-keyword-research-nbsp\">SaaS SEO Strategy #3: Keyword Research&nbsp;<\/h3>\n\n\n\n<p><strong>Keyword research should be the basis of your SEO strategy.<\/strong> It should provide you with the words your customers are using and the search terms that will help them find you and your product.<\/p>\n\n\n\n<p>While most industries find it easy to identify relevant keywords, it can be a lot more complicated for SaaS brands.&nbsp;<\/p>\n\n\n\n<p>This is because<strong> the right keywords aren\u2019t always obvious.&nbsp;<\/strong><\/p>\n\n\n\n<p>Many companies in this industry have a very niche product that doesn\u2019t have an immediately obvious keyword to target (if any at all), which is why keyword research is now more important than ever.&nbsp;<\/p>\n\n\n\n<p>Here are three ways you can discover the best keywords for your product.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-saas-keyword-research-tactic-1-capterra-and-g2\"><strong>SaaS Keyword Research Tactic #1: Capterra and G2<\/strong><\/h4>\n\n\n\n<p>While Capterra is often a bugbear for SaaS marketers because it seems to take the top spot for a majority of competitive search terms, it can also be a really useful way to find relevant keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"341\" data-src=\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/capterra-saas-seo-1024x341.jpg\" alt=\"capterra - saas seo\" class=\"wp-image-1025 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;width:512px;height:171px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-saas-seo-1024x341.jpg 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-saas-seo-300x100.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-saas-seo-768x256.jpg 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-saas-seo.jpg 1154w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Take a look at your product or your competitors\u2019 products on Capterra to determine the category it\u2019s listed in. This is particularly useful for products where it isn\u2019t always obvious what category they belong to.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"685\" data-src=\"https:\/\/mk0omniscientdiqrnx8.kinstacdn.com\/wp-content\/uploads\/2021\/05\/capterra-leadfeeder-features-saas-seo-1024x685.jpg\" alt=\"capterra leadfeeder features - saas seo\" class=\"wp-image-1026 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/685;width:512px;height:343px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-leadfeeder-features-saas-seo-1024x685.jpg 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-leadfeeder-features-saas-seo-300x201.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-leadfeeder-features-saas-seo-768x514.jpg 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-leadfeeder-features-saas-seo-400x269.jpg 400w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/capterra-leadfeeder-features-saas-seo.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Then, check out the list of features to get some keyword inspiration for blog posts and feature pages.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-saas-keyword-research-tactic-2-analyze-the-competition\"><strong>SaaS Keyword Research Tactic #2: Analyze the Competition<\/strong><\/h4>\n\n\n\n<p>Along with using G2 and Capterra to suss out your competition and their potential keywords, you can use a <a href=\"https:\/\/attrock.com\/blog\/ahrefs-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research tool, like Ahrefs<\/a> or SEMRush to determine what keywords they\u2019re <em>actually <\/em>ranking for.&nbsp;<\/p>\n\n\n\n<p>Go into Ahrefs, type in the URL of a competitor, and check the \u201cPrefix\u201d option to see what keywords their blog section ranks well for.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"900\" height=\"492\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/ahrefs-seo-competition.jpg\" alt=\"ahrefs seo competition\" class=\"wp-image-1023 lazyload\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/492;width:450px;height:246px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/ahrefs-seo-competition.jpg 900w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/ahrefs-seo-competition-300x164.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/ahrefs-seo-competition-768x420.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>You can also do it without checking the \u201cPrefix\u201d option if you want to see what keywords they\u2019re ranking for, in general.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"900\" height=\"428\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-seo-ahrefs-organic-keywords.jpg\" alt=\"saas seo - ahrefs - organic keywords\" class=\"wp-image-1024 lazyload\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/428;width:450px;height:214px\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-seo-ahrefs-organic-keywords.jpg 900w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-seo-ahrefs-organic-keywords-300x143.jpg 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/saas-seo-ahrefs-organic-keywords-768x365.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-saas-keyword-research-tactic-3-talk-to-customers\"><strong>SaaS Keyword Research Tactic #3: Talk to customers<\/strong><\/h4>\n\n\n\n<p>If all else fails, one of <strong>the easiest ways to arrive at the search terms potential customers might use to find your product is <\/strong><strong><em>to ask them. <\/em><\/strong>Talking with your customers and learning about their wants, needs, and the problem you\u2019re solving for them is an excellent way to get to know them. It\u2019s also great for pinpointing keywords they use to describe your product.&nbsp;<\/p>\n\n\n\n<p>Think about asking them questions like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problem were you trying to solve when you started your research?<\/li>\n\n\n\n<li>What search terms did you type into Google?&nbsp;<\/li>\n\n\n\n<li>Is there a particular type of content that would be helpful to you?&nbsp;<\/li>\n\n\n\n<li>What words would you use to describe our product?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These should give you an insight into the common words and phrases real-life customers are using to find your product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-tools-and-websites-to-help-nbsp\">SEO Tools and Websites to Help&nbsp;<\/h2>\n\n\n\n<p>As a SaaS marketer, you already know there are plenty of tools out there that can make the SEO process much easier for you, whether it\u2019s by helping you identify keywords, optimize content, or <a href=\"https:\/\/www.serpple.com\/blog\/best-keyword-rank-tracking-software\/\">monitor your rankings<\/a>.&nbsp;<\/p>\n\n\n\n<p>Here are some of our favorites:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ahrefs<\/strong><\/a> for keyword research<\/li>\n\n\n\n<li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Keywords Everywhere<\/strong><\/a> for long-tail keyword research<\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEMRush<\/strong><\/a> for keyword research<\/li>\n\n\n\n<li><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AnswerThePublic<\/strong><\/a> to find commonly asked questions<\/li>\n\n\n\n<li><a href=\"https:\/\/www.clearscope.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Clearscope<\/strong><\/a> for content optimization&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BuzzSumo<\/strong><\/a> to generate content ideas&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Yoast<\/strong><\/a> to optimize your blog posts&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics<\/strong><\/a> to see what keywords are bringing in organic traffic and track <a href=\"https:\/\/beomniscient.com\/blog\/seo-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">your metrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Search Console<\/strong><\/a> to track your ranking in the SERPs&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re <a href=\"https:\/\/beomniscient.com\/tim-soulo-ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\">wondering whether it\u2019s better to invest in tools for SaaS SEO<\/a> or a great-looking website with good UX, we recommend both.&nbsp;<\/p>\n\n\n\n<p>You could have the best-looking website in the world, but if no one can find it (because of poor SEO), you\u2019re not going to get many sales.&nbsp;<\/p>\n\n\n\n<p>Likewise, you could show up top on the search results for all the best keywords, but your terrible site design could put visitors off because they can\u2019t find what they\u2019re looking for.&nbsp;<\/p>\n\n\n\n<p>Using&nbsp;<a href=\"https:\/\/theproductmanager.com\/tools\/best-ux-design-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX design tools<\/a>&nbsp;can be your ally in crafting a data-driven website structure that\u2019s both user-friendly and accessible. Consider incorporating tools like <a href=\"https:\/\/accessibe.com\/accessscan\" target=\"_blank\" rel=\"noreferrer noopener\">ADA compliance checkers<\/a> to ensure your website meets all necessary accessibility guidelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your SEO Strategy is the Glue That Holds it All Together<\/h2>\n\n\n\n<p>A good <a href=\"https:\/\/www.liveagent.com\/blog\/content-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">content plan<\/a>, descriptive product pages, and a valuable product are all absolutely crucial to SaaS business success, but your SEO strategy brings them all together. It makes sure your content and product pages get seen and presents your product to the right people at the right time.&nbsp;<\/p>\n\n\n\n<p>Make sure you do it justice by <a href=\"https:\/\/beomniscient.com\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">carrying out ample keyword research<\/a>, running an SEO audit, creating a rich content library, and generating backlinks from high-quality industry sites.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/beomniscient.com\/resources\/seo-content-brief\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Download our SEO content brief template<\/em><\/a><em> to consistently make good content or dig deeper into the core digital marketing frameworks in our <\/em><a href=\"https:\/\/beomniscient.com\/content-strategy-course\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>content strategy course<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/beomniscient.com\/resources\/content-growth-model\/\"><img decoding=\"async\" width=\"1024\" height=\"535\" data-src=\"https:\/\/beomniscient.com\/wp-content\/uploads\/organic-growth-model-1024x535.png\" alt=\"\" class=\"wp-image-4454 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/535;aspect-ratio:16\/9;object-fit:cover\" data-srcset=\"https:\/\/beomniscient.com\/wp-content\/uploads\/organic-growth-model-1024x535.png 1024w, https:\/\/beomniscient.com\/wp-content\/uploads\/organic-growth-model-300x157.png 300w, https:\/\/beomniscient.com\/wp-content\/uploads\/organic-growth-model-768x401.png 768w, https:\/\/beomniscient.com\/wp-content\/uploads\/organic-growth-model-1536x803.png 1536w, https:\/\/beomniscient.com\/wp-content\/uploads\/organic-growth-model-2048x1070.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s every marketer&#8217;s goal to land the top spot on&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24,25],"tags":[],"wf_post_folders":[],"class_list":{"0":"post-991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-strategy","8":"category-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SaaS SEO: What It Is &amp; Why You Should Care (Plus Our Best Tips)<\/title>\n<meta name=\"description\" content=\"Increasing traffic and driving more conversions can be hard for SaaS brands. Here\u2019s how a SaaS SEO strategy can set you up for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beomniscient.com\/blog\/saas-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)\" \/>\n<meta property=\"og:description\" content=\"It\u2019s every marketer&#039;s goal to land the top spot on Google (or, at least, the first page). But marketers for SaaS products often feel like they\u2019re banging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beomniscient.com\/blog\/saas-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omniscient Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T17:21:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T23:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/SaaS-SEO-Strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Khim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:site\" content=\"@beomniscient_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Khim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/\"},\"author\":{\"name\":\"David Khim\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/c589a59253936063f61c1858dd52c115\"},\"headline\":\"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)\",\"datePublished\":\"2021-05-31T17:21:34+00:00\",\"dateModified\":\"2026-05-13T23:10:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/\"},\"wordCount\":2206,\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/SaaS-SEO-Strategy.jpg\",\"articleSection\":[\"Content Strategy\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/\",\"name\":\"SaaS SEO: What It Is & Why You Should Care (Plus Our Best Tips)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/SaaS-SEO-Strategy.jpg\",\"datePublished\":\"2021-05-31T17:21:34+00:00\",\"dateModified\":\"2026-05-13T23:10:27+00:00\",\"description\":\"Increasing traffic and driving more conversions can be hard for SaaS brands. Here\u2019s how a SaaS SEO strategy can set you up for success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/SaaS-SEO-Strategy.jpg\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/SaaS-SEO-Strategy.jpg\",\"width\":1200,\"height\":600,\"caption\":\"SaaS SEO Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/saas-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/beomniscient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#website\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"name\":\"Omniscient Digital\",\"description\":\"Organic growth agency for B2B software companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/beomniscient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#organization\",\"name\":\"Omniscient Digital\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"contentUrl\":\"https:\\\/\\\/beomniscient.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-omniscient-logo-icon-black-bg-white.png\",\"width\":512,\"height\":512,\"caption\":\"Omniscient Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/beomniscient_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omniscient-digital\",\"https:\\\/\\\/www.youtube.com\\\/@omniscientdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/beomniscient.com\\\/#\\\/schema\\\/person\\\/c589a59253936063f61c1858dd52c115\",\"name\":\"David Khim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g\",\"caption\":\"David Khim\"},\"description\":\"David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at People.ai and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.\",\"sameAs\":[\"https:\\\/\\\/davidlykhim.com\"],\"url\":\"https:\\\/\\\/beomniscient.com\\\/blog\\\/author\\\/davidlykhim\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SaaS SEO: What It Is & Why You Should Care (Plus Our Best Tips)","description":"Increasing traffic and driving more conversions can be hard for SaaS brands. Here\u2019s how a SaaS SEO strategy can set you up for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beomniscient.com\/blog\/saas-seo\/","og_locale":"en_US","og_type":"article","og_title":"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)","og_description":"It\u2019s every marketer's goal to land the top spot on Google (or, at least, the first page). But marketers for SaaS products often feel like they\u2019re banging","og_url":"https:\/\/beomniscient.com\/blog\/saas-seo\/","og_site_name":"Omniscient Digital","article_published_time":"2021-05-31T17:21:34+00:00","article_modified_time":"2026-05-13T23:10:27+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/SaaS-SEO-Strategy.jpg","type":"image\/jpeg"}],"author":"David Khim","twitter_card":"summary_large_image","twitter_creator":"@beomniscient_","twitter_site":"@beomniscient_","twitter_misc":{"Written by":"David Khim","Est. reading time":"23 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#article","isPartOf":{"@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/"},"author":{"name":"David Khim","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/c589a59253936063f61c1858dd52c115"},"headline":"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)","datePublished":"2021-05-31T17:21:34+00:00","dateModified":"2026-05-13T23:10:27+00:00","mainEntityOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/"},"wordCount":2206,"publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/SaaS-SEO-Strategy.jpg","articleSection":["Content Strategy","SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/","url":"https:\/\/beomniscient.com\/blog\/saas-seo\/","name":"SaaS SEO: What It Is & Why You Should Care (Plus Our Best Tips)","isPartOf":{"@id":"https:\/\/beomniscient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#primaryimage"},"image":{"@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/SaaS-SEO-Strategy.jpg","datePublished":"2021-05-31T17:21:34+00:00","dateModified":"2026-05-13T23:10:27+00:00","description":"Increasing traffic and driving more conversions can be hard for SaaS brands. Here\u2019s how a SaaS SEO strategy can set you up for success.","breadcrumb":{"@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beomniscient.com\/blog\/saas-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#primaryimage","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/SaaS-SEO-Strategy.jpg","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2021\/05\/SaaS-SEO-Strategy.jpg","width":1200,"height":600,"caption":"SaaS SEO Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/beomniscient.com\/blog\/saas-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beomniscient.com\/"},{"@type":"ListItem","position":2,"name":"SaaS SEO: What Is It &amp; Why Should You Care? (Plus Our Best SEO Tips)"}]},{"@type":"WebSite","@id":"https:\/\/beomniscient.com\/#website","url":"https:\/\/beomniscient.com\/","name":"Omniscient Digital","description":"Organic growth agency for B2B software companies","publisher":{"@id":"https:\/\/beomniscient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beomniscient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beomniscient.com\/#organization","name":"Omniscient Digital","url":"https:\/\/beomniscient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/","url":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","contentUrl":"https:\/\/beomniscient.com\/wp-content\/uploads\/2023\/09\/cropped-omniscient-logo-icon-black-bg-white.png","width":512,"height":512,"caption":"Omniscient Digital"},"image":{"@id":"https:\/\/beomniscient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/beomniscient_","https:\/\/www.linkedin.com\/company\/omniscient-digital","https:\/\/www.youtube.com\/@omniscientdigital"]},{"@type":"Person","@id":"https:\/\/beomniscient.com\/#\/schema\/person\/c589a59253936063f61c1858dd52c115","name":"David Khim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76b7198d6161875a9c630d3b8ae1265deecc7faf761e0da6fd0698c57ee57567?s=96&d=mm&r=g","caption":"David Khim"},"description":"David is co-founder and CEO of Omniscient Digital. He previously served as head of growth at People.ai and Fishtown Analytics, and before that was growth product manager at HubSpot where he worked on new user acquisition initiatives to scale the product-led go-to-market.","sameAs":["https:\/\/davidlykhim.com"],"url":"https:\/\/beomniscient.com\/blog\/author\/davidlykhim\/"}]}},"_links":{"self":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":0,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media\/1028"}],"wp:attachment":[{"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/tags?post=991"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/beomniscient.com\/wp-json\/wp\/v2\/wf_post_folders?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}